A major task for organizations in 2022 is retaining and engaging employees. One way to stay connected? Building community through shared moments of play online.

As we come to the close of 2021, mdg team members share what they’ve learned and how it will inform their event-marketing approaches in 2022.

The New York Times bestselling author applies his insights on a post-COVID business world to events, and shares what attendees can expect to take away from his keynote session at Convening Leaders 2022.

The publisher employed several strategies to keep participants at the 2021 Essence Festival in New Orleans safe and invested in an upgraded digital experience.

AIM Group’s vice president shares how, as a result of the COVID-19 crisis, the multinational event company rethought its internal workings, got creative, and offered new innovative solutions to its clients.

During the pandemic, the strategic use of images can do everything from conveying your event’s welcoming-to-all culture to quelling participants’ concerns over health and safety — as long as you follow through on those messages.

Spoiler alert: Most event organizers say they don’t ask about gender on their event registration forms, but a study examining attitudes toward non-binary gender identification indicates that’s a missed opportunity.

Tanya Gibson the VP of JEDI & HR for BBBSA, explores how to build your awareness and equity “muscles” in this guided discussion about diversity, inclusion and impact. Become a better ally, advocate, and activist through self-discovery, honesty, and some hard truths….that will build you up without tearing you down.

Analytics and insights can help you discover and understand your key audiences. It can also help you create memorable, targeted, and successful events, experiences and other solutions that answers their needs, boosts your brand, and ultimately delivers revenue and brand loyalty.

Want to ensure a steady return of international participants at your in-person events in 2022? Start now by doing these four things, advises an international event marketer.

In a recent survey of senior-level event marketers, more than one-third said they are seeking talent with new skills that their upcoming in-person and hybrid events will require. Here’s what else nearly 90 event marketers are thinking about their future events.

COVID-19 presented the restaurant industry with its greatest challenge. The National Restaurant Association Show has helped its stakeholders — despite being unable to host two consecutive trade shows during the pandemic — by being of service each step of the way.