Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

Convene Survey: Does Your Event Offer Child Care?

Do you provide child care at your events? Have you skipped a conference yourself because you lacked child-care options? Let us know by taking a quick survey.

BY Convene Editors April 17, 2019

GitHub Universe Meets New Goals, Doesn’t Lose Wow Factor

What does it look like when a national conference is shaped as much by a company’s values as by its financial goals?

BY Nichole Bernier April 17, 2019

Crafting a Solution to Falling Attendance

When a major craft and hobby show moved from its long-time host city to a new one, attendance dropped off. Here’s the creative approach event organizers and the show’s new host CVB took to win attendees back.

BY Molly Petrilla April 17, 2019

Ditch the Doughnuts to Boost Attendee Wellness

Doughnut wall? No. ‘Sweatworking?’ Yes, says Tourism Vancouver’s Rachael Riggs, who helped organize the Health and Wellness Forum in Chicago, devoted to helping planners create healthier events.

BY Cristi Kempf April 11, 2019

This Novel Convention Celebrates Betsy-Tacy Books

The intimate gathering of readers features speakers who have been inspired by Maud Hart Lovelace’s semi-autobiographical book series and have followed the protagonist Betsy’s dream of becoming a published author.

BY Casey Gale March 28, 2019

‘Convene’ Survey: Do You Make Room at Your Events?

Convene seeks your input on how attendee needs — such as a place for prayer or to care for children — are being met at events.

BY Convene Editors March 27, 2019

Want to Connect With Young Attendees? Care More About the Environment

As more Millennials and Generation Z attendees start registering for meetings and events, many of them are going to demand a meaningful commitment to sustainability.

BY David McMillin March 22, 2019

Massive Trade Shows Struggle With Engagement

A new report from the Center for Exhibition Industry Research reveals that attendee expectations and satisfaction rates are different, depending on the size of trade shows.

BY David McMillin March 22, 2019

Breaking Attendance Records in Prague

The city’s medical reputation was a draw as the European Association of Haemophilia and Allied Disorders drew its biggest congress crowd yet.

BY Lane Nieset March 19, 2019

How to Apply HBO’s Bloody SXSW Activation to Events

As anticipation builds for a bloody final season of “Game of Thrones,” HBO and the American Red Cross put that gore to good use with a memorable activation in Austin.

BY David McMillin March 12, 2019

Full Immersion Through Experience Creation

A showcase at London’s QEII Centre — emceed by Mr. Badger, Ms. Rabbit, and Specs — illustrates how to make attendee experience take root for maximum impact.

BY Lane Nieset March 12, 2019

The Case for Leaving a Positive Legacy

Barcelona’s Mobile World Congress has an ambitious environmental program. Here’s what the event does, and how it makes a difference.

March 9, 2019