Audience Acquisition & Engagement
Webinar: How Hybrid & Virtual Can Dramatically Boost Event Revenues
Keeping your events on a prosperous growth track can be challenging, yet hybrid and virtual offer outstanding opportunities to protect and grow revenues. In this webinar, three industry leaders reveal proven strategies and tips to help you minimize event expenses while maximizing revenues.
How Associations Can ‘Level Peaks and Elevate Valleys’ of Member Engagement
A new guide published by software company JUNO helps associations consider ways to engage with members long after the annual event ends.
EduCon 2021: Making It Stick
PCMA’s Idea Book puts a new spin on a familiar tool — the conference notebook — to help participants not just retain their insights and aha moments from EduCon but map out a plan to create change.
‘A Marathon to Transform’ the Business Events Industry
PCMA, Singapore Exhibition & Convention Bureau, Singapore Tourism Board, and UFI, the Global Association of the Exhibition Industry, have jointly launched a white paper that provides a roadmap for the industry’s recovery.
2 Associations Tweak Plans for Second Year of Digital Events
Convene checked in with two associations that produced digital events in 2020 to learn what they are doing differently this year. One leaned into interactive online opportunities for participants while the other went from complimentary registration to an “attainable” pricing model.
Hybrid Events Expected to Double in 2021
A new GBTA study finds that hybrid will reign supreme for corporate meetings and small in-person meetings will soon make a full comeback.
The Upsides and the Downsides of Connecting Digitally
Marissa King, an expert on social networks and connections, talks to Convene about what the pandemic has done to our professional networks and how the move to digital might impact our connection in the future.
EduCon Speaker Kristin Graham on Staying Relevant
The business consultant will focus on using data-driven strategies that cater to consumers in her PCMA EduCon Main Stage presentation for in-person and digital audiences.
7 Change Actions Webinar: Crafting High Impact, Authentic Stories to Drive Connection
Join Haute Dokimazo’s Liz Lathan and Nicole Osibodu as we break the virtual barrier and collaborate on a story crafting workshop using the Innovator’s Compass! Liz and Nicole are the lead contributors to The 7 Change Actions Module 5, Authenticity.
A Win for Virtual Exhibitors
The National Electrical Contractors Association’s annual leadership conference was fully virtual and a first for the organization. Here’s how organizers encouraged attendees to engage — with each other and exhibitors.
Draw a Tree That Will Grow in the Real World
To celebrate Earth Day, digital platform Piccles will plant a tree for every tree submitted on its collaborative drawing platform. It could be the start of a new way of creating digital experiences to do good in the world.
What Would Gen Z Change About Events?
The results of a recent PCMA survey of the next generation of attendees reveal what they like about business events and how they would like to interact with them going forward.