Audience Acquisition & Engagement
5 Ways to Shake up Your Next Panel, According to an Expert Moderator
Kristin Arnold’s new book has more than 120 ways to make online and in-person panel sessions more compelling. We’re sharing one simple approach, which has five different variations.
7 Ways to Use Content Marketing to Drive Interest
Even pre-pandemic, organizations recognized they needed to do a better job of engaging their audience year-round beyond their in-person events. Now it’s absolutely essential to make your content do the hard work of establishing your relevance.
Webinar: Let’s Get Hybrid! How to Create Successful Events In a Post-Pandemic World
We’re all gearing up for Hybrid Events. This expert panel will bring multiple perspectives to the table about how to define hybrid events, ways to create exceptional experiences for all your audiences, and what’s needed to define and implement a successful hybrid strategy.
Airbn-Be There Through Virtual Travel
With travel still largely on hold, the company’s Online Experiences are giving guests a chance to see, touch, and taste new destinations from home.
How to Make a Scientific Conference More Engaging
PCMA Catalyst community members shared some ideas on how to shake up scientific conference sessions.
Putting Social Activism on the Program
Organizations and companies are making social justice part of their event platform — and their identity.
Piccles App Draws People Together
The collaborative drawing app Piccles helps conference participants express themselves while they connect online — and can reveal to organizers and each other something new about how they think and feel.
Webinar: Business Relationship Best Practices for Meeting Planners and Suppliers
What are the best ways to handle RFPs? Who is responsible for what once the contract is signed? How can buyers and suppliers get the most out of their relationships? Join this exclusive panel led by CadmiumCD Business Development Director, Joe Felperin, to explore these questions and more.
Taking an Event — and its Marketing Strategy — Fully Online
During a PCMA Convening Leaders 2021 session, leaders from a large medical conference shared how they promoted the digital event before, during, and after it took place.
Webinar: Proven Content Strategies to Boost Online Audience Engagement
Discover how one organization cracked the code to continuously grow their online audience (and revenue). In this webinar, Celess Tyrell, Director of Online Learning & Innovation at the American Nephrology Nurses Association (ANNA) reveals content tips and strategies your organization should execute.
What’s Next for Association Events?
Association membership and events have not only retained their value for members, but are gaining traction with digital events, a new survey shows.
Making Watch Parties Part of Your Engagement Strategy
When the Toronto International Film Festival (TIFF) went virtual due to COVID-19, virtual watch parties were a popular way for audience members to have a shared experience.