Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

Why You Need Talk Triggers: Creating Customers with Word of Mouth

Ninety percent of purchases today are influenced by word of mouth. Here’s how to leverage that consumer trend for events. 

BY Kimberly Hardcastle-Geddes January 15, 2019

AIME Puts Focus on Education

As PCMA continues to spread roots in the Asia Pacific region, the organization will act as the exclusive strategic education partner at one of APAC’s biggest events.

BY David McMillin January 13, 2019

Experience Design, Sponsorships Among Hot Braindate Topics at CL19

All Convening Leaders participants were automatically registered for the Braindates platform for peer-to-peer networking. As the conference got underway Jan. 7, approximately 68 one-on-one and 51 group meetings had been scheduled, and more than 138 topics had been offered.

BY Barbara Palmer January 7, 2019

Make Change Happen: Seth Godin Stresses Importance of Innovation

Do work that matters for people who care. Create change. That’s the role of business events professionals, according to marketing guru Seth Godin. Godin captivated the crowd Monday at Convening Leaders Main Stage presentation, “You Can’t Be Seen Until You Learn to See.”

January 7, 2019

Warren Berger: ‘Events Should Be All About the Questions’

Master questionologist and “The Book of Beautiful Questions” author Warren Berger on using questions to build a better event.

BY Michelle Russell January 3, 2019

Andrew Sykes: Think of Your Event as a Person

Andrew Sykes, founder of the Behavioral Research Applied Technology Laboratory, previews his Jan. 9 Convening Leaders 2019 session, “High Performance Habits of Magnetic Human Beings,” and how events, like people, have personalities.

BY Michelle Russell January 2, 2019

PCMA Putting Aromatherapy into Action at Convening Leaders 2019

PCMA aims to boost Convening Leaders 2019 Content Studio learning by tapping into the power of scent.

BY Curt Wagner December 30, 2018

Medical Meeting Challenge: Health-Care Providers are Tough Crowd

Health-care providers have high standards for the meetings they attend, according to a recent report by American Express Meetings & Events. Here’s how to influence their decision to come to yours.

BY Barbara Palmer December 27, 2018

What 5 Meeting Trends Will We Be Keeping an Eye on in 2019?

Five Convene editors looked back over 2018, asking this question: What’s one meeting trend we’ll be keeping an eye on in 2019?

BY Convene Editors December 27, 2018

Bizzabo Finds ‘Pretty Big Discrepancy’ in Speaker Diversity

A new study uses AI facial-recognition technology to spotlight gender inequity among speakers at events around the world.

BY Casey Gale December 20, 2018

What Beyoncé and Jay-Z Can Teach You About Digital Strategy

Instead of giving the online audience the full concert experience, the most famous couple in hip-hop offered a small glimpse of the stage at a recent performance in South Africa. Event organizers can take a cue from the FOMO-inducing approach.

BY David McMillin December 7, 2018

How Festivalisation Is Influencing Meetings

Pico’s Darren Lim says event planners can learn from big-ticket B2C events like ChinaJoy and Ultra Music Festival.

December 3, 2018