Digital Events

Best practices and case studies for pulling off exceptional virtual and hybrid meetings.

Rethinking Marketing Personas for Events

The human dimensions that meeting participants bring to an event are too rich and multi-faceted to be contained within a set of personas, brand and engagement expert Tim Simpson told the Convening Leaders 2022 audience.

BY Barbara Palmer February 14, 2022

We’re on the Cusp of the Next Gen of Events

A session at PCMA Convening Leaders 2022 contrasted the evolution of the business events industry against other business sectors and explored what insights we should glean from that — and why the future may be here sooner than you may think.

BY Jennifer N. Dienst February 8, 2022

Smaller Budgets, Bigger Risks

A host of Conversation Starters — small group discussions on a range of hot-button topics — were held for in-person and digital participants at Convening Leaders 2022. Here are some takeaways.

BY Michelle Russell February 3, 2022

The Omnichannel Future is Here

A science club project demonstrates how seamlessly high-school students — the next generation of conference participants — shift between in-person and digital channels.

BY Barbara Palmer February 3, 2022

Not Your Average Talk Show

The topic of the Summit for Democracy — guarding democracy around the globe —couldn’t have been weightier. Here’s how the team that produced the three-day event worked behind the scenes to keep viewers engaged. 

BY Barbara Palmer January 24, 2022

Thinking Creatively When Planning a Virtual Event

How can organizations design an engaging digital event at a time when many attendees crave in-person interactions? The European Society of Paediatric and Neonatal Intensive Care (ESPNIC) delivered that and more.

BY Casey Gale January 24, 2022

Meetings and Your Brain: How to Turn a Digital Audience Into a Community

Facilitator Priya Parker explains why establishing a sense of togetherness for participants should be the first step for online and hybrid events.

BY Barbara Palmer January 13, 2022

Interactive Virtual Games Help Remote Workers Bond

A major task for organizations in 2022 is retaining and engaging employees. One way to stay connected? Building community through shared moments of play online.

BY Casey Gale December 13, 2021

Steal This Idea: Give Virtual Attendees a Mental Picture

One of the silver linings to virtual events is that it has grown the potential audience. Here’s one easy way to make your next virtual or hybrid event more engaging and accessible.

BY Michelle Russell December 10, 2021

What’s Your Event Marketing Resolution?

As we come to the close of 2021, mdg team members share what they’ve learned and how it will inform their event-marketing approaches in 2022.

BY Kimberly Hardcastle-Geddes December 7, 2021

Forestry Group’s Focus: a Sustainable Future for All Communities

Sustainable Forestry Initiative’s 2021 annual conference, held virtually, doubles the number of attendees as organization commits to new diversity, equity, and inclusion policy.

BY Casey Gale November 24, 2021

Creating Hybrid Interaction Among Event Audiences

The National Speakers Association’s hybrid workshop earlier this year created opportunities for the small in-person and larger online audiences to talk to each other and have a shared experience.

BY Michelle Russell November 22, 2021