Digital Events

Best practices and case studies for pulling off exceptional virtual and hybrid meetings.

A ‘4 Cs’ Framework for Omnichannel Events

On Maritz Global Event’s podcast, Google’s global events account manager, Megan Henshall, outlined four pillars for designing engaging events — digital, in person, and hybrid.

BY Michelle Russell September 2, 2021

PCMA Future Event Masterminds: Brand Presence

Join us for a new PCMA series connecting you with like-minded individuals who are determined to be the best in business. This session with industry expert, Ameerah Saine was part of a new PCMA series, Future Event Masterminds, that connects you with like-minded individuals who are determined to be the best in business.

BY Ameerah Saine September 1, 2021

PCMA Future Event Masterminds: Re-purpose Content

Join us for a new PCMA series connecting you with like-minded individuals who are determined to be the best in business. This session with industry expert, Joshua Butler was part of a new PCMA series, Future Event Masterminds, that connects you with like-minded individuals who are determined to be the best in business.

BY Joshua Butler September 1, 2021

How Planners Are Customizing Hybrid Events

Responses to our COVID-19 Recovery Dashboard surveys show how models for hybrid events continue to evolve while one thing remains the same: One size does not fit all.

BY Barbara Palmer August 30, 2021

Health-Care Workers Split on Attending Digital and In-Person Conferences

A recent LinkedIn poll revealed that the majority of medical professionals are comfortable attending conferences this fall, even with the surge in COVID cases due to the Delta variant — but only with safety requirements in place.

BY Michelle Russell August 26, 2021

New Skills for New Event-Marketing Challenges

In a recent survey of senior-level event marketers, more than one-third said they are seeking talent with new skills that their upcoming in-person and hybrid events will require. Here’s what else nearly 90 event marketers are thinking about their future events.

BY Michelle Russell August 13, 2021

How Our Relationship with Public Spaces Changed During the Pandemic

Indoor and outdoor public spaces have become only more valuable to us after the pandemic — and flexibility in both environments has become more critical. Two experts share why.

BY Barbara Palmer August 11, 2021

The Pandemic’s Effect on Fashion Industry Is Bigger Than a Switch to Sweatpants

Fashion changed when people stopped going out, and not just because we were all wearing comfy clothes. A professor from the Fashion Institute of Technology provides an analysis of what that means for the fashion business and fashion-focused events.

BY Convene Editors August 11, 2021

Four Views on How the Pandemic Will Change How We Meet

One thing is clear: The pandemic demanded that we think deeply about how — and where — we meet. Four events industry experts weigh in on lessons learned and where we’re headed.

BY Bill Grusich Ben Goedegebuure David Audrain Don Welsh August 11, 2021

Has the Pandemic Changed How Planners Think About Event Technology?

Event technology has exploded over the last year — here are two views on what new tools will mean for planners in the future.

BY Barbara Palmer August 11, 2021

9 Questions for Event Professionals to Ponder

Innovation expert and questionologist Warren Berger offers a list of questions event organizers should weigh while planning their upcoming events in a new world.

BY Warren Berger August 11, 2021

The Push to Digital Gave Trade Shows a New Business Model

No matter what their customer base, every trade show should now be based on creating valuable content, argues trade-show expert Francis Friedman.

BY Francis Friedman August 11, 2021