Digital Events

Best practices and case studies for pulling off exceptional virtual and hybrid meetings.

A Real Cliffhanger: Making the Numbers at the 2017 Brazilian Spine Society Congress

The Brazilian Spine Society shored up attendance numbers at its congress during a major recession by relying on a digital-marketing strategy.

March 1, 2018

How Social-Media Livestreaming Helps With Member Engagement Strategy

To expand the reach of its educational offerings, PCMA’s Canada East Chapter has tested a range of live-streaming offerings. The big takeaway? Social means success.

BY David McMillin February 1, 2018

What’s the Key to Success for Live-Streaming in China?

There’s a big appetite for live-streamed programming among users in the world’s most populous country. But reaching those prospective attendees can be a challenge.

BY David McMillin December 19, 2017

How a Livestream Chat Turned Into an Innovative Mobile Meeting

A Montreal-based event professional transformed a digital encounter into a highly engaging face-to-face experience.

December 8, 2017

Linking Virtual Meeting Attendees With F2F

The American Academy of Ophthalmology is aiming to bridge the gap between the digital chatter of a virtual meeting and the interactions among face-to-face attendees.

BY David McMillin November 7, 2017

Rotary International Tells Immersive Story with VR ‘Empathy Machines’

Rotary International wanted to give attendees a unique glimpse into the organization’s efforts to eradicate polio and establish peace. So they created a massive simultaneous virtual-reality viewing experience.

BY David McMillin October 5, 2017

A Matchmaking Service for Set Up and Tear Down

What if you could share the cost of your AV equipment and stage setup with other events using the same venue? There’s a new booking platform for that.

BY David McMillin August 25, 2017

Digital Strategy to Combat for Possible Declining Registration

Conference organizers say they are concerned that the travel ban will make potential international delegates less willing to travel to their U.S.-based events. Do they plan to double down on their hybrid and digital offerings to offset lower attendance?

BY Michelle Russell August 16, 2017

The Revolution Will Be Texted

During an American Farm Bureau Federation conference, farmers and ranchers used their cellphones to tell Congress what they thought about a pending bill critical to their future.

BY Casey Gale July 3, 2017

The Sunshine Act Effect

A paradigm shift in the relationships between doctors and vendors is creating new approaches to learning — like a virtual education format for physicians modeled after online poker.

BY David McMillin June 1, 2017

How Online Communities Contribute to Your Bottom Line

Leveraging social platforms can help strengthen your brand and increase revenue. A new report shows how.

June 1, 2017

Are Mobile Apps Taking People Away From Your Room Block?

With always expanding mobile platforms that give meeting attendees the anywhere-anytime ability to compare room rates, where does that leave the room block?

BY David McMillin April 3, 2017