Digital Events

Best practices and case studies for pulling off exceptional virtual and hybrid meetings.

Webinar: How to Develop Metrics, Track and Analyse Data at Digital Events

Supported by TCEB, join us and learn how you should develop the right data metrics for sponsors and partners of your digital events. Also, what are the questions to ask of the event platforms to ensure you receive the data at the completion of your digital event thereby creating more value for your event stakeholders.

BY Jennifer Kingen Kush, DES December 21, 2020

Cleaning up Event Sludge

You want people to register for your event, but are you unintentionally creating friction in marketing efforts, website, and registration process? Here’s how to simplify things.

BY Kimberly Hardcastle-Geddes December 18, 2020

Virtual Event Was ‘a Chance for Us to Be Creative’

Here’s how the American College of Emergency Physicians organized a digital event that prioritized professional production, education, research — and serendipitous encounters.

BY Michelle Russell December 18, 2020

Webinar: Meet Us In New Orleans

Join us for an eventful webinar that brings together the food, music and culture of New Orleans. During our time together we will have several conversations with hospitality leaders and discuss exciting new developments underway in the Crescent City.

BY Tim Hemphill Stephanie Turner December 17, 2020

How to Reinvent the Office Holiday Party This Year

Spoiler alert: the ugly Christmas sweater is here to stay.

BY Jennifer N. Dienst December 17, 2020

6 Ways to Boost Registration for Virtual Events

Try these ideas to boost registration on for size.

BY Casey Gale December 16, 2020

What Can We Expect for Meetings and Events Next Year?

According to a global survey of meeting professionals by American Express, small in-person events will return late in the year.

BY Jennifer N. Dienst December 14, 2020

Doctors Share Pros and Cons of Virtual Medical Conferences

Physician leaders at a medical association offer lessons learned when remaking two in-person events into fully digital versions during the pandemic.

BY Michelle Russell December 14, 2020

Why Interest in Virtual Events Is Waning — and What to Do About It

With Zoom fatigue plaguing attendees and lack of engagement scaring off sponsors of digital events, it’s time to step up your virtual game.

BY Don Neal December 11, 2020

This Virtual Medical Convention Didn’t Skimp on Production

The American Academy of Pediatrics’ annual in-person National Conference and Exhibition puts on a show each year, mixing entertainment with content and bringing “emotion to science.” How did they accomplish that with their 2020 all-virtual event?

BY Michelle Russell December 10, 2020

Changing Event Industry Models: 2 Examples

What a mentorship program for global women business leaders and an awards program at New Orleans Ernest N. Morial Convention Center have in common.

BY Michelle Russell December 8, 2020