The Spark

The team at 360 Live Media share their perspectives on the business events industry, leadership, marketing, and more.

Event Organizers Need Some New Measuring Sticks

Having changed so many things about how we design our events over the past three years — including fresh ways of delivering content, connecting communities, and new pricing models — it’s also time to take a new look at how we measure success.

BY Beth Surmont February 3, 2023

What Should Your Hybrid Event Strategy Be?

When planning your hybrid events, start by determining what you want to accomplish. Here are four important questions for planners to consider.

BY Beth Surmont January 23, 2023

Four Ways to Level up Your Event Potential

If you want people to travel to your in-person event, you must give them a compelling reason to come. Aim to make them active participants in the program and its outcomes.

BY Beth Surmont November 14, 2022

Easy as Pie: 3 Strategies to Refresh Your Events

Changed audiences need changed events to meet them where they are.

BY Beth Surmont October 12, 2022

5 Ways to Turn Uncertainty Into New Opportunities

Those who embrace uncertainty — or at least get more comfortable with it — will be better positioned to survive and thrive. Here’s how.

BY Beth Surmont September 22, 2022

Cross-team Collaboration — the Most Overlooked Event Strategy

Working together across all your teams and partners can help you attract more attendees. Here are some proven tips to create a unified effort.

BY Bill Zimmer July 8, 2022

Confessions of a Conference Spy

There is only one feedback question about your events that really matters.

BY Beth Surmont July 1, 2022

5 Lessons for Planners From the SXSW In-Person Experience

Attending this year’s SXSW in person gave Beth Surmont, vice president of event strategy and design at 360 Live Media, some ideas that any organizer can adapt to optimize their events.

BY Beth Surmont March 24, 2022

Looking at In-Person Events With a Fresh Lens

The Four Dimensions hold the secret to creating engaging experiences for a new era of events.

BY Beth Surmont February 14, 2022

How to Build an Event Crystal Ball

The best way to predict the future is to pay attention and be prepared for the “what if?”

BY Beth Surmont January 14, 2022

Getting Serious About Sustainable Event Design

Event and experience designers have the opportunity to create an environment that is not only physically and emotionally transformative for attendees, but also has an impact on sustainability. Here’s how to start.

BY Don Neal October 13, 2021

How to Plan and Host a Profitable Event With Certainty in Uncertain Times

Five strategies to follow — and four questions to ask — to put your events on a forward track.

BY Don Neal August 16, 2021

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