The Spark

The team at 360 Live Media share their perspectives on the business events industry, leadership, marketing, and more.

The Tortured Event Planners Department

Remember, you bring more to the table than well-organized logistics. Events are a platform that can further goals and advance the industry you serve.

BY Beth Surmont May 13, 2024

Designing Events for Synthesis

Your packed education program will leave participants feeling overwhelmed unless you provide opportunities for them to synthesize their experience. Here’s how.

BY Beth Surmont February 12, 2024

5 Trends You Need to Focus on in 2024

Event professionals have an exciting opportunity to change how they do things. Don’t let this moment pass you by.

BY Beth Surmont December 27, 2023

Time to Think Outside the Inbox

Email is a tried-and-true tactic for marketing events, but you may be missing opportunities to reach your audience if you’re relying too heavily on email to secure registrations.

BY Cait Brown October 27, 2023

10 Ways to up Your Event Planning Game

We find ourselves in a unique position — we can still explore new ideas, but the window of opportunity is closing fast.

BY Beth Surmont August 10, 2023

5 Ways to Use AI to Help Spark Event Session Ideas

Artificial intelligence is the new power tool for events, but keep in mind its limitations — and be ready to verify and edit the information it gives you.

BY Beth Surmont June 12, 2023

Creating Empathetic Events

Empathy in design is what takes audience experience to the next level.

BY Beth Surmont April 7, 2023

Event Organizers Need Some New Measuring Sticks

Having changed so many things about how we design our events over the past three years — including fresh ways of delivering content, connecting communities, and new pricing models — it’s also time to take a new look at how we measure success.

BY Beth Surmont February 3, 2023

What Should Your Hybrid Event Strategy Be?

When planning your hybrid events, start by determining what you want to accomplish. Here are four important questions for planners to consider.

BY Beth Surmont January 23, 2023

Four Ways to Level up Your Event Potential

If you want people to travel to your in-person event, you must give them a compelling reason to come. Aim to make them active participants in the program and its outcomes.

BY Beth Surmont November 14, 2022

Easy as Pie: 3 Strategies to Refresh Your Events

Changed audiences need changed events to meet them where they are.

BY Beth Surmont October 12, 2022

5 Ways to Turn Uncertainty Into New Opportunities

Those who embrace uncertainty — or at least get more comfortable with it — will be better positioned to survive and thrive. Here’s how.

BY Beth Surmont September 22, 2022

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