The Spark
Don Neal, founder and CEO of marketing and experience design agency 360 Live Media, offers his perspective on the business events industry, leadership, marketing and more.
Marketing Tip: Stop Using Last Year’s Photos
360 Live Media’s Don Neal shares three suggestions — inspired by how destinations attract vacationers — to whet registrants’ appetites.
How Event Organizers Can Be More Interesting
This one nugget of wisdom from the master of public speaking can help you make your next event more appealing to your audience.
Survey Fatigue: 4 Ways to Make the Most of Attendee Feedback
We should stop asking attendees for their feedback if we aren’t going to use it.
What Do the Top 100 Events of 2018 Tell Us? Plenty for Your Event Design
Plenty. I’ve distilled just a few things to incorporate in your own event design.
The Spark: Events Need Element of Surprise
Your participants aren’t looking for predictability at your events.
3 New Ways to Think About Professional Events — That All Start with ‘I’
It’s time to rethink the three C’s event model. Consider the 3 I’s – Insight, Intentionality, and Intimacy.