The Spark

Don Neal, founder and CEO of marketing and experience design agency 360 Live Media, offers his perspective on the business events industry, leadership, marketing and more.

5 Lessons for Planners From the SXSW In-Person Experience

Attending this year’s SXSW in person gave Beth Surmont, vice president of event strategy and design at 360 Live Media, some ideas that any organizer can adapt to optimize their events.

BY Beth Surmont March 24, 2022

Looking at In-Person Events With a Fresh Lens

The Four Dimensions hold the secret to creating engaging experiences for a new era of events.

BY Beth Surmont February 14, 2022

How to Build an Event Crystal Ball

The best way to predict the future is to pay attention and be prepared for the “what if?”

BY Beth Surmont January 14, 2022

Getting Serious About Sustainable Event Design

Event and experience designers have the opportunity to create an environment that is not only physically and emotionally transformative for attendees, but also has an impact on sustainability. Here’s how to start.

BY Don Neal October 13, 2021

How to Plan and Host a Profitable Event With Certainty in Uncertain Times

Five strategies to follow — and four questions to ask — to put your events on a forward track.

BY Don Neal August 16, 2021

If You’re Preparing to Host a Hybrid Event, Stop!

There is no such thing as a hybrid event — there are digital events and in-person events.

BY Don Neal June 27, 2021

The Top 5 Job Skills Every CEO Will Expect

If you’re the person responsible for your organization’s meetings and trade shows in 2022, here are the capabilities your leadership is looking for you to master.

BY Don Neal April 20, 2021

Why the Digital Hosted Buyer Program Is Your Best Bet

A DHB program can get your revenue goals back on track, says Don Neal, CEO of 360 Live Media. Here’s how he believes you can get it right.

BY Don Neal February 24, 2021

Why Interest in Virtual Events Is Waning — and What to Do About It

With Zoom fatigue plaguing attendees and lack of engagement scaring off sponsors of digital events, it’s time to step up your virtual game.

BY Don Neal December 11, 2020

The One Thing Every Association Must Do Now

In a nutshell, it’s this: Make the decision on the what, how, and when for your 2021 event and trade-show portfolio.

BY Don Neal October 23, 2020

A Hybrid Event Playbook for 2021

The good news is you have more control over your next event than you may think. But you need to develop a strategy.

BY Don Neal August 24, 2020

5 Ways to Use the COVID-19 Crisis to Rethink the Association Model

If there is a silver lining to the COVID-19 pandemic for associations, it’s that the current difficult times will lead to a renaissance of mission-driven, membership-based organizations.

BY Don Neal May 20, 2020