The Spark

Don Neal, founder and CEO of marketing and experience design agency 360 Live Media, offers his perspective on the business events industry, leadership, marketing and more.

7 Things That Can Only Happen at a Live Event

Most of our content and connections now come to us virtually, but live events still remain the most powerful medium, says 360 Live Media’s Don Neal. Here are seven reasons why.

BY Don Neal September 24, 2019

Four Tips for Transformational Events

Your attendees pay a high price to go to your events, and they look for more than educational takeaways to justify their investment, says 360 Live Media’s Don Neal.

BY Don Neal August 28, 2019

Three Trends for Better Events

Looking at how three trends identified in the PCMA Foundation and Marriott “Future of Meetings & Events” report — sense of place, multimodal design, and bigger than oneself — resonate for planners.

BY Beth Surmont July 30, 2019

Two Ways to ‘Engineer the Unexpected’ at Events

If we are going to dedicate the time, money, and resources to bring people together, then we owe it to them to create a space that changes them in some way. I love the idea of engineering the unexpected.

BY Beth Surmont June 27, 2019

How to Tell if Your Organization is Ready for Change

The first step for shifting things at your company — before you jump in, make the commitment and the investment, or take a calculated risk — is to determine if the conditions are favorable for organizational change initiatives.

BY Don Neal June 4, 2019

Follow the 4 Dimensions of a Live Event to Create Peak Experiences

Self-actualization is not the exclusive realm of spirit guides or religious gurus. It should be among your highest priorities in terms of facilitating your participants’ experience.

BY Don Neal May 25, 2019

How to Make Conference Ribbons Serve a Larger Purpose

Event ribbons are the perfect way to help attendees stand out while still fitting in — by allowing them to signal to others who they are.

BY Don Neal April 18, 2019

Marketing Tip: Stop Using Last Year’s Photos

360 Live Media’s Don Neal shares three suggestions — inspired by how destinations attract vacationers — to whet registrants’ appetites.

BY Don Neal March 3, 2019

How Event Organizers Can Be More Interesting

This one nugget of wisdom from the master of public speaking can help you make your next event more appealing to your audience.

BY Don Neal January 17, 2019

Survey Fatigue: 4 Ways to Make the Most of Attendee Feedback

We should stop asking attendees for their feedback if we aren’t going to use it.

December 14, 2018

What Do the Top 100 Events of 2018 Tell Us? Plenty for Your Event Design

Plenty. I’ve distilled just a few things to incorporate in your own event design.

BY Don Neal November 29, 2018

The Spark: Events Need Element of Surprise

Your participants aren’t looking for predictability at your events.

BY Don Neal October 24, 2018