With Zoom fatigue plaguing attendees and lack of engagement scaring off sponsors of digital events, it’s time to step up your virtual game.

In a nutshell, it’s this: Make the decision on the what, how, and when for your 2021 event and trade-show portfolio.

The good news is you have more control over your next event than you may think. But you need to develop a strategy.

If there is a silver lining to the COVID-19 pandemic for associations, it’s that the current difficult times will lead to a renaissance of mission-driven, membership-based organizations.

Risk-takers, innovators, and leaders are going all in on creating digital events that share key characteristics of face-to-face gatherings.

Megachurches display six characteristics that speak to the events industry — from admissions policies to entertainment value to their use of technology.

Don Neal, CEO of 360 Live Media, offers advice about how associations can best communicate to their members, partners, attendees, and others in a time of uncertainty.

Has there ever been a live event, conference, or annual meeting without glitches, choke points, or even downright hair-on-fire problems? You can mitigate them by designing your event to follow the path of least resistance.

Here are the top five things you can do to position your annual event to thrive, with aspects from registration to design.

360 Live Media’s Don Neal reflects on five things he learned over the past year that will shape his approach to life and work in 2020.

Associations are at an inflection point. The conditions are in place to make associations more relevant and to provide greater value — but that will require rethinking today’s model.

Most of our content and connections now come to us virtually, but live events still remain the most powerful medium, says 360 Live Media’s Don Neal. Here are seven reasons why.