The Spark

Don Neal, founder and CEO of marketing and experience design agency 360 Live Media, offers his perspective on the business events industry, leadership, marketing and more.

Getting Serious About Sustainable Event Design

Event and experience designers have the opportunity to create an environment that is not only physically and emotionally transformative for attendees, but also has an impact on sustainability. Here’s how to start.

BY Don Neal October 13, 2021

How to Plan and Host a Profitable Event With Certainty in Uncertain Times

Five strategies to follow — and four questions to ask — to put your events on a forward track.

BY Don Neal August 16, 2021

If You’re Preparing to Host a Hybrid Event, Stop!

There is no such thing as a hybrid event — there are digital events and in-person events.

BY Don Neal June 27, 2021

The Top 5 Job Skills Every CEO Will Expect

If you’re the person responsible for your organization’s meetings and trade shows in 2022, here are the capabilities your leadership is looking for you to master.

BY Don Neal April 20, 2021

Why the Digital Hosted Buyer Program Is Your Best Bet

A DHB program can get your revenue goals back on track, says Don Neal, CEO of 360 Live Media. Here’s how he believes you can get it right.

BY Don Neal February 24, 2021

Why Interest in Virtual Events Is Waning — and What to Do About It

With Zoom fatigue plaguing attendees and lack of engagement scaring off sponsors of digital events, it’s time to step up your virtual game.

BY Don Neal December 11, 2020

The One Thing Every Association Must Do Now

In a nutshell, it’s this: Make the decision on the what, how, and when for your 2021 event and trade-show portfolio.

BY Don Neal October 23, 2020

A Hybrid Event Playbook for 2021

The good news is you have more control over your next event than you may think. But you need to develop a strategy.

BY Don Neal August 24, 2020

5 Ways to Use the COVID-19 Crisis to Rethink the Association Model

If there is a silver lining to the COVID-19 pandemic for associations, it’s that the current difficult times will lead to a renaissance of mission-driven, membership-based organizations.

BY Don Neal May 20, 2020

5 Fatal Flaws of Virtual Events — And How to Avoid Them

Risk-takers, innovators, and leaders are going all in on creating digital events that share key characteristics of face-to-face gatherings.

BY Don Neal May 1, 2020

What Can Event Designers Learn From Megachurches?

Megachurches display six characteristics that speak to the events industry — from admissions policies to entertainment value to their use of technology.

BY Don Neal March 31, 2020

10 Best Practices for Communicating About Association Events During COVID-19

Don Neal, CEO of 360 Live Media, offers advice about how associations can best communicate to their members, partners, attendees, and others in a time of uncertainty.

BY Don Neal March 23, 2020