Attending this year’s SXSW in person gave Beth Surmont, vice president of event strategy and design at 360 Live Media, some ideas that any organizer can adapt to optimize their events.

The Four Dimensions hold the secret to creating engaging experiences for a new era of events.

The best way to predict the future is to pay attention and be prepared for the “what if?”

Event and experience designers have the opportunity to create an environment that is not only physically and emotionally transformative for attendees, but also has an impact on sustainability. Here’s how to start.

Five strategies to follow — and four questions to ask — to put your events on a forward track.

There is no such thing as a hybrid event — there are digital events and in-person events.

If you’re the person responsible for your organization’s meetings and trade shows in 2022, here are the capabilities your leadership is looking for you to master.

A DHB program can get your revenue goals back on track, says Don Neal, CEO of 360 Live Media. Here’s how he believes you can get it right.

With Zoom fatigue plaguing attendees and lack of engagement scaring off sponsors of digital events, it’s time to step up your virtual game.

In a nutshell, it’s this: Make the decision on the what, how, and when for your 2021 event and trade-show portfolio.

The good news is you have more control over your next event than you may think. But you need to develop a strategy.

If there is a silver lining to the COVID-19 pandemic for associations, it’s that the current difficult times will lead to a renaissance of mission-driven, membership-based organizations.