The Spark

Don Neal, founder and CEO of marketing and experience design agency 360 Live Media, offers his perspective on the business events industry, leadership, marketing and more.

5 Ways to Use the COVID-19 Crisis to Rethink the Association Model

If there is a silver lining to the COVID-19 pandemic for associations, it’s that the current difficult times will lead to a renaissance of mission-driven, membership-based organizations.

BY Don Neal May 20, 2020

5 Fatal Flaws of Virtual Events — And How to Avoid Them

Risk-takers, innovators, and leaders are going all in on creating digital events that share key characteristics of face-to-face gatherings.

BY Don Neal May 1, 2020

What Can Event Designers Learn From Megachurches?

Megachurches display six characteristics that speak to the events industry — from admissions policies to entertainment value to their use of technology.

BY Don Neal March 31, 2020

10 Best Practices for Communicating About Association Events During COVID-19

Don Neal, CEO of 360 Live Media, offers advice about how associations can best communicate to their members, partners, attendees, and others in a time of uncertainty.

BY Don Neal March 23, 2020

Harness 5 Core Traits to Create Resilient Meetings

Has there ever been a live event, conference, or annual meeting without glitches, choke points, or even downright hair-on-fire problems? You can mitigate them by designing your event to follow the path of least resistance.

BY Don Neal February 27, 2020

How Do You Make Your Annual Event a Success?

Here are the top five things you can do to position your annual event to thrive, with aspects from registration to design.

BY Don Neal January 30, 2020

Five Career Lessons From 2019

360 Live Media’s Don Neal reflects on five things he learned over the past year that will shape his approach to life and work in 2020.

BY Don Neal January 2, 2020

Association Renaissance Counting on New Business Model

Associations are at an inflection point. The conditions are in place to make associations more relevant and to provide greater value — but that will require rethinking today’s model.

BY Don Neal November 22, 2019

7 Things That Can Only Happen at a Live Event

Most of our content and connections now come to us virtually, but live events still remain the most powerful medium, says 360 Live Media’s Don Neal. Here are seven reasons why.

BY Don Neal September 24, 2019

Four Tips for Transformational Events

Your attendees pay a high price to go to your events, and they look for more than educational takeaways to justify their investment, says 360 Live Media’s Don Neal.

BY Don Neal August 28, 2019

Three Trends for Better Events

Looking at how three trends identified in the PCMA Foundation and Marriott “Future of Meetings & Events” report — sense of place, multimodal design, and bigger than oneself — resonate for planners.

BY Beth Surmont July 30, 2019

Two Ways to ‘Engineer the Unexpected’ at Events

If we are going to dedicate the time, money, and resources to bring people together, then we owe it to them to create a space that changes them in some way. I love the idea of engineering the unexpected.

BY Beth Surmont June 27, 2019