The Spark

Don Neal, founder and CEO of marketing and experience design agency 360 Live Media, offers his perspective on the business events industry, leadership, marketing and more.

Follow the 4 Dimensions of a Live Event to Create Peak Experiences

Self-actualization is not the exclusive realm of spirit guides or religious gurus. It should be among your highest priorities in terms of facilitating your participants’ experience.

BY Don Neal April 25, 2019

How to Make Conference Ribbons Serve a Larger Purpose

Event ribbons are the perfect way to help attendees stand out while still fitting in — by allowing them to signal to others who they are.

BY Don Neal April 18, 2019

Marketing Tip: Stop Using Last Year’s Photos

360 Live Media’s Don Neal shares three suggestions — inspired by how destinations attract vacationers — to whet registrants’ appetites.

BY Don Neal March 3, 2019

How Event Organizers Can Be More Interesting

This one nugget of wisdom from the master of public speaking can help you make your next event more appealing to your audience.

BY Don Neal January 17, 2019

Survey Fatigue: 4 Ways to Make the Most of Attendee Feedback

We should stop asking attendees for their feedback if we aren’t going to use it.

December 14, 2018

What Do the Top 100 Events of 2018 Tell Us? Plenty for Your Event Design

Plenty. I’ve distilled just a few things to incorporate in your own event design.

BY Don Neal November 29, 2018

The Spark: Events Need Element of Surprise

Your participants aren’t looking for predictability at your events.

BY Don Neal October 24, 2018

3 New Ways to Think About Professional Events — That All Start with ‘I’

If the 3 C’s aren’t the foundation of professional events anymore, what is? Consider the 3 I’s – Insight, Intentionality, and Intimacy.

BY Don Neal August 1, 2018