There is no such thing as a hybrid event — there are digital events and in-person events.

If you’re the person responsible for your organization’s meetings and trade shows in 2022, here are the capabilities your leadership is looking for you to master.

A DHB program can get your revenue goals back on track, says Don Neal, CEO of 360 Live Media. Here’s how he believes you can get it right.

With Zoom fatigue plaguing attendees and lack of engagement scaring off sponsors of digital events, it’s time to step up your virtual game.

In a nutshell, it’s this: Make the decision on the what, how, and when for your 2021 event and trade-show portfolio.

The good news is you have more control over your next event than you may think. But you need to develop a strategy.

If there is a silver lining to the COVID-19 pandemic for associations, it’s that the current difficult times will lead to a renaissance of mission-driven, membership-based organizations.

Risk-takers, innovators, and leaders are going all in on creating digital events that share key characteristics of face-to-face gatherings.

Megachurches display six characteristics that speak to the events industry — from admissions policies to entertainment value to their use of technology.

Don Neal, CEO of 360 Live Media, offers advice about how associations can best communicate to their members, partners, attendees, and others in a time of uncertainty.

Has there ever been a live event, conference, or annual meeting without glitches, choke points, or even downright hair-on-fire problems? You can mitigate them by designing your event to follow the path of least resistance.

Here are the top five things you can do to position your annual event to thrive, with aspects from registration to design.