The Spark

Don Neal, founder and CEO of marketing and experience design agency 360 Live Media, offers his perspective on the business events industry, leadership, marketing and more.

How Event Organizers Can Be More Interesting

This one nugget of wisdom from the master of public speaking can help you make your next event more appealing to your audience.

BY Don Neal January 17, 2019

Survey Fatigue: 4 Ways to Make the Most of Attendee Feedback

We should stop asking attendees for their feedback if we aren’t going to use it.

December 14, 2018

What Do the Top 100 Events of 2018 Tell Us? Plenty for Your Event Design

Plenty. I’ve distilled just a few things to incorporate in your own event design.

BY Don Neal November 29, 2018

The Spark: Events Need Element of Surprise

Your participants aren’t looking for predictability at your events.

BY Don Neal October 24, 2018

3 New Ways to Think About Professional Events — That All Start with ‘I’

It’s time to rethink the three C’s event model. Consider the 3 I’s – Insight, Intentionality, and Intimacy.

BY Don Neal August 1, 2018