Gross profit is the metric that matters most to leaders. By understanding and tracking this key measurement, event organizers can enhance your credibility and value with senior leadership during the recovery process.

There was a lot to see and do at CL25 — here are some visual reminders of what you’ve experienced over the past few days and pics of what you may have missed.

Next year, America will celebrate the 250th anniversary of the signing of the Declaration of Independence. As it so happens, PCMA also was founded in Philadelphia — celebrating 70 years in 2026.

Neil Brownlee, head of business events at VisitScotland and chair of the 2025 PCMA Board of Directors and Trustees, talks about how he thinks his perspective as the board’s first non-North American chair will help set the association up for future growth.

CL25’s celebrity closing Main Stage speaker Amal Clooney will share how events can serve as channel to combat social injustice.

Your colleagues are on the move, find out who is going where.

The greatest barrier to courageous leadership is not fear, Brown said Monday from the CL25 Main Stage. What gets in the way are the things that we do to ‘armor up’ in order not to face up to our own vulnerability.

Leonard Hoops reflects on his year as chair of the 2024 PCMA Board of Directors and Trustees and shares what he thinks is in store for the business events industry in 2025.

In her Main Stage presentation, Liz Cheney will talk about the necessity of standing up for your values, no matter the cost — a principle she exemplifies.

It’s difficult to say who learned the most from a competition that brought together students and event experts: The students who solved a real-life business events challenge or the experienced professionals who got a glimpse into next-gen’s perceptions of the events industry.