PCMA curates all the business events industry news you need to stay informed and get ahead in your professional and personal life. We find compelling, relevant articles from a broad range of sources that cover topics of interest to the business events industry. Learn about workplace, industry, national and international trends that keep you on the inside track.
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LATEST NEWS & TRENDS
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Time to Fine-Tune Your Values Proposition
Over the past two years, it’s become apparent that not all event goers are created equal and that the values of our audiences are — or should be — influencing how we define our brands, operationalize best practices, and tell our stories.
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Colleen Bisconti Reinvents IBM’s Think Conference
IBM’s vice president of global conferences and events shares her experience producing IBM’s new event, Think on Tour, and what she hopes to accomplish as CEMA chair.
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Monterey Bay Aquarium’s Sustainability Efforts Cause Ripple Effect
As the Monterey Bay Aquarium systematically eliminated single-use plastic from its operations, it led to more sustainable practices throughout an entire supply chain.
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A Sea Change for Event Sustainability
Five years ago, a majority of planners weren’t particularly interested in sustainability efforts at special events at the Monterey Bay Aquarium. Lately, there’s been a big shift.
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Messe Wien’s Martina Candillo on Budgets and Better Infrastructure
The director of congresses and events sees solving for higher costs as a balancing act.
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Face-to-Face Event Attendance in 2022
In-person events are returning and planners are examining their attendance numbers and what they can do to increase them. Members of the PCMA Catalyst community discussed the topic.