PCMA curates all the business events industry news you need to stay informed and get ahead in your professional and personal life. We find compelling, relevant articles from a broad range of sources that cover topics of interest to the business events industry. Learn about workplace, industry, national and international trends that keep you on the inside track.

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LATEST NEWS & TRENDS

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This Week on the Convene Podcast: Smarter AI Use, Evolving Sponsorship Models, and Sustainability at CL26

This Week on the Convene Podcast: Smarter AI Use, Evolving Sponsorship Models, and Sustainability at CL26

From what science says about staying in control of AI, to new strategies for sponsorship ROI and a first look at how Convening Leaders 2026 is baking sustainability into every touchpoint — here’s what’s new on the Convene Podcast.
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Planners said they are leaning into data and ROI-driven decision-making, trying out new pricing or revenue models, reworking events to be more localized or segmented, and reorganizing internally to meet current and potential future challenges head on.

Convene’s 32nd Meetings Market Survey Results

Responses from Convene’s Annual Meetings Market Survey show the varying ways that event strategists are managing uncertainty, maximizing attendee engagement, and adopting new technologies like AI.
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Whether they are generally bullish or bearish on what's next for meetings, industry insiders agree that the rising cost of events is the top challenge they face.

What’s Ahead for the Events Industry in 2026?

Convene asked planners: Are you more worried or more excited about the future? The answers we got sparked a deeper conversation about how the industry sees itself in the current moment.
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When schedules are compressed, international sponsored groups often face challenges.

How Compressed Housing Windows Reduce Global Participation for Medical Meetings

What medical associations need to know about housing timelines and their international delegates.
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Nick Borelli explains how AI can assist planners with data analyisis to deliver high-level insights about registration patterns.

Using AI to Minimize Registration Data Headaches

How Spark can help planners combat the late registration trend by uncovering patterns in their own registration data and finding ways to spur prospective audiences to action.
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Asking the right questions on surveys is the key to collecting actionable data.

Post-Con Survey Redo

What questions to ask — which ones to avoid — to increase your chances of getting the highest number of responses that yield insights.

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