News & Trends
Former Rep. Liz Cheney: The Power of Principle in a Polarized World
In her Main Stage presentation, Liz Cheney will talk about the necessity of standing up for your values, no matter the cost — a principle she exemplifies.
X-Culture Program Inspires Students to Innovate in the Events Industry
It’s difficult to say who learned the most from a competition that brought together students and event experts: The students who solved a real-life business events challenge or the experienced professionals who got a glimpse into next-gen’s perceptions of the events industry.
Scott Galloway Tees Up His Predictions for 2025
The NYU Stern marketing professor kicked off CL25 on the Main Stage last night with his pick of stocks, tech, media platforms, and more to keep an eye on this year.
To Space and Beyond
Two Convening Leaders sessions showed how the innovative Space Cities Network initiative can serve as a blueprint for other sectors — and underscore how events can leverage the power of the knowledge economy.
Why Event Planner Jobs Are Climate Jobs
Here are five ways for planners to embrace the “every job is a climate job” perspective to design more sustainable events and move the industry forward.
5 Lessons From the ‘Wicked’ Movie Marketing Campaign
Master the marketing magic behind the blockbuster movie musical ‘Wicked: Part One’ — and make it work within your budget.
Bringing Extra Value to Participants With Post-Event Surveys
Increase participation in surveys by offering attendees something in return for completing them, suggests some members of PCMA’s Catalyst community. Also, advice on sponsor benefits.
CL25 Main Stage Speaker Scott Galloway on What’s Ahead for 2025
The marketing guru’s recent annual trend forecast webinar gives us a foretaste of what Convening Leaders participants can expect from his session. Here’s a hint: AI + travel.
An Event Prof’s Neuroscience Bookshelf
Convene asked two event professionals with expertise in applying neuroscience to events for their top book picks.
What to See, Do — and Eat — in Houston
Here are five things to know about Houston to help visitors experience the best of the city during Convening Leaders 2025 — or any time.
Convening Leaders 2025 Takes Off in Houston
Audience feedback and input from event professionals have helped shape the education program — here’s what participants can expect and what’s new.
How Events Can Foster Emotional Engagement
By providing participants with a sense of trust, the feeling of belonging, and the satisfaction of socially connecting with others, events become more than places to learn and network.