News & Trends

What’s happening — or coming up next — in the meetings and events world and beyond.

‘Goals Should Come With a Warning’

Author and former professional poker player Annie Duke speaks about the power of creating inflexible goals — and kill criteria — in an uncertain world.

BY Michelle Russell May 9, 2023

Looking for Solutions to Supplier Woes and Planner Frustrations

Key vendors who service the events industry lost a great deal of experienced talent during the pandemic and they haven’t fully restaffed. Here’s how event organizers can ensure they are still getting the service they require.

BY Dave Lutz, CMP May 8, 2023

What Makes Destinations Lovable?

During Resonance Consultancy’s digital WRLDCTY Summit 02 held in April, CEO Chris Fair spoke about how destinations can invest in making their cities a lot more attractive to both residents and visitors alike.

BY Casey Gale May 8, 2023

5 Ways to Make Social Media Messages More Inclusive

Inclusive event design doesn’t stop — or start — with the event itself. Organizations and event marketers should practice it on social media, too.

BY Curt Wagner May 8, 2023

‘What to Say to Get Your Way’

Bestselling author and Wharton marketing professor Jonah Berger shared insights about using persuasive language in a recent webinar.

BY Michelle Russell May 3, 2023

Shaving Carbon Usage to Zero, Via Data

Organizers of the MIT Sustainability Summit 2023 at the Massachusetts Institute of Technology used a food categorization tool to help ensure the event was carbon neutral.

BY Corin Hirsch May 1, 2023

Event Marketers, Get Specific — or Don’t — With Your Messaging

In event marketing, generic messaging is generally considered “bad” while specific messaging is “good.” But we need both for different reasons.

BY Shereé Whiteley April 24, 2023

A Guide to New Technologies for Event Professionals

Emerging tech — Web 3.0 and the metaverse, AI and ChatGPT, and artificial reality among them — will have an impact on business events. Here’s a primer to help you understand them.

BY Kimberly Hardcastle-Geddes April 20, 2023

Taking Carbon off Event Menus

Meeting planners and venues have worked to reduce food waste, source local ingredients, reduce plastic use, and compost what’s left over. How are they moving the F&B sustainability needle in 2023 and beyond?

BY Corin Hirsch April 17, 2023

How Marketers Use Data to Create More Successful Events

A Convening Leaders 2023 session on data offered case-study examples of event marketers who are figuring out how to analyze registration data and make quick shifts to increase attendance.

BY Michelle Russell April 14, 2023

Yup, I’m Crocheting During This Zoom Call

I’m also paying better attention, and neuroscience backs up that fact.

BY Michelle Russell April 13, 2023

Is AI Putting Our Humanity at Risk?

As thousands of tech leaders urge a pause for the development of advanced artificial intelligence, we look back at an earlier call for prioritizing human connection.

BY Barbara Palmer April 7, 2023

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