How the American Society of Hematology is leaning into a strategy that attracts both virtual and in-person audiences.

It’s going to take some time to build conference attendance and corporate travel budgets back to 2019 levels. As we progress through the recovery, conference organizers — now more than ever — must help potential attendees justify their in-person participation in the event.

PCMA and the European Society of Association Executives are the first two associations to endorse MCI’s latest global Engagement Index to benchmark how well professional societies, individual member organizations, and trade associations — all of which can participate by Sept. 10 for free — engage with their members and customers.

A breakout session at CEMA (Corporate Event Marketing Association) Summit shared topline takeaways from a recent study among event marketers on the next iteration of events. Here’s a deeper dive into the results.

Gigi Gleason, director of event operations at streamlinevents, speaks with Convene on the quandary facing event marketers who work for corporations.

Here are some practical takeaways from a recent PCMA roundtable conversation about meeting in states where access to abortion is an issue.

Ask the “tallest, whitest dude” at your workplace what he gets paid, says one pay equity expert — but several studies indicate some generations are more comfortable with that approach than others.

Peggy Daidakis, executive director of the Baltimore Convention Center and the first woman to lead a U.S. convention center, will officially retire in September.

The hotel industry icon spent more than 40 years with Starwood Hotels and Resorts, and served in volunteer leadership roles with many associations, including PCMA.

Before prospects will consider attending an event, they must first know it exists. Here are eight ways to use content to attract prospective attendees for an upcoming event, and to leverage the content you create on site for future prospects. 

The senior vice president of convention centers for OVG360 reflects on her career journey and challenges during the pandemic.

Through its Waʻa Kiakahi Canoe Festival, the Hawaiian Sailing Canoe Association is teaching many about the ancient cultural practices, celestial navigation, and ‘who the Hawaiian people are.’