News & Trends
‘Goals Should Come With a Warning’
Author and former professional poker player Annie Duke speaks about the power of creating inflexible goals — and kill criteria — in an uncertain world.
Looking for Solutions to Supplier Woes and Planner Frustrations
Key vendors who service the events industry lost a great deal of experienced talent during the pandemic and they haven’t fully restaffed. Here’s how event organizers can ensure they are still getting the service they require.
What Makes Destinations Lovable?
During Resonance Consultancy’s digital WRLDCTY Summit 02 held in April, CEO Chris Fair spoke about how destinations can invest in making their cities a lot more attractive to both residents and visitors alike.
5 Ways to Make Social Media Messages More Inclusive
Inclusive event design doesn’t stop — or start — with the event itself. Organizations and event marketers should practice it on social media, too.
‘What to Say to Get Your Way’
Bestselling author and Wharton marketing professor Jonah Berger shared insights about using persuasive language in a recent webinar.
Shaving Carbon Usage to Zero, Via Data
Organizers of the MIT Sustainability Summit 2023 at the Massachusetts Institute of Technology used a food categorization tool to help ensure the event was carbon neutral.
Event Marketers, Get Specific — or Don’t — With Your Messaging
In event marketing, generic messaging is generally considered “bad” while specific messaging is “good.” But we need both for different reasons.
A Guide to New Technologies for Event Professionals
Emerging tech — Web 3.0 and the metaverse, AI and ChatGPT, and artificial reality among them — will have an impact on business events. Here’s a primer to help you understand them.
Taking Carbon off Event Menus
Meeting planners and venues have worked to reduce food waste, source local ingredients, reduce plastic use, and compost what’s left over. How are they moving the F&B sustainability needle in 2023 and beyond?
How Marketers Use Data to Create More Successful Events
A Convening Leaders 2023 session on data offered case-study examples of event marketers who are figuring out how to analyze registration data and make quick shifts to increase attendance.
Yup, I’m Crocheting During This Zoom Call
I’m also paying better attention, and neuroscience backs up that fact.
Is AI Putting Our Humanity at Risk?
As thousands of tech leaders urge a pause for the development of advanced artificial intelligence, we look back at an earlier call for prioritizing human connection.