News & Trends

What’s happening — or coming up next — in the meetings and events world and beyond.

Former Rep. Liz Cheney: The Power of Principle in a Polarized World

In her Main Stage presentation, Liz Cheney will talk about the necessity of standing up for your values, no matter the cost — a principle she exemplifies.

BY Barbara Palmer January 13, 2025

X-Culture Program Inspires Students to Innovate in the Events Industry

It’s difficult to say who learned the most from a competition that brought together students and event experts: The students who solved a real-life business events challenge or the experienced professionals who got a glimpse into next-gen’s perceptions of the events industry.

BY Jennifer N. Dienst January 13, 2025

Scott Galloway Tees Up His Predictions for 2025

The NYU Stern marketing professor kicked off CL25 on the Main Stage last night with his pick of stocks, tech, media platforms, and more to keep an eye on this year.

BY Jennifer N. Dienst January 13, 2025

To Space and Beyond

Two Convening Leaders sessions showed how the innovative Space Cities Network initiative can serve as a blueprint for other sectors — and underscore how events can leverage the power of the knowledge economy.

BY Michelle Russell January 12, 2025

Why Event Planner Jobs Are Climate Jobs

Here are five ways for planners to embrace the “every job is a climate job” perspective to design more sustainable events and move the industry forward.

BY Beth Surmont January 8, 2025

5 Lessons From the ‘Wicked’ Movie Marketing Campaign

Master the marketing magic behind the blockbuster movie musical ‘Wicked: Part One’ — and make it work within your budget.

BY Kimberly Hardcastle-Geddes January 6, 2025

Bringing Extra Value to Participants With Post-Event Surveys

Increase participation in surveys by offering attendees something in return for completing them, suggests some members of PCMA’s Catalyst community. Also, advice on sponsor benefits.

BY Convene Editors December 27, 2024

CL25 Main Stage Speaker Scott Galloway on What’s Ahead for 2025

The marketing guru’s recent annual trend forecast webinar gives us a foretaste of what Convening Leaders participants can expect from his session. Here’s a hint: AI + travel.

BY Jennifer N. Dienst December 18, 2024

An Event Prof’s Neuroscience Bookshelf

Convene asked two event professionals with expertise in applying neuroscience to events for their top book picks.

BY Barbara Palmer December 17, 2024

What to See, Do — and Eat — in Houston

Here are five things to know about Houston to help visitors experience the best of the city during Convening Leaders 2025 — or any time.

BY Jennifer N. Dienst December 17, 2024

Convening Leaders 2025 Takes Off in Houston

Audience feedback and input from event professionals have helped shape the education program — here’s what participants can expect and what’s new.

BY Curt Wagner December 16, 2024

How Events Can Foster Emotional Engagement

By providing participants with a sense of trust, the feeling of belonging, and the satisfaction of socially connecting with others, events become more than places to learn and network.

BY Barbara Palmer Michelle Russell December 14, 2024

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