Charlotte Farmer, a regular at the World Economic Forum, will apply her experiences and observations to B2B events for executives attending ECEF on May 28. Here are some highlights of her upcoming talk.

Weighing the potential short- and long-term effects of the U.S. administration’s reciprocal tariffs on the business events industry.

AI is reshaping business models, customer engagement, and value creation, but what lies ahead? AI expert Ayesha Khanna, Ph.D., explores the rise of AI agents, ambient intelligence, and the ethical responsibility that comes with innovation with Convene — and what it means for business leaders, including event professionals.

While meeting organizers understand the primary role that emotional engagement and experiential factors play in their events, they find those things difficult to measure. We’ve set out to explore how to define, design and how to quantify emotional engagement and make meaningful improvements as a result.

Tariffs, government downsizing, regulation changes, and shifts in international relations are impacting industries worldwide — and prompting event organizers to rethink their approach to attendee and exhibitor acquisition. Here are four ways to keep participation on track and deliver value in an unpredictable world.

Follow this research-backed blueprint to map out your event’s emotional journey.

How technology tools are helping organizers wrap their arms around participants’ emotional responses to their events.

Event experts share their strategies for capturing audience feedback, including when, how, and what questions to ask.

To create bigger ROE (Return on Emotion), ‘think positive but impactful.’

Several shelter puppies who cuddled with PCMA Convening Leaders 2025 participants in Houston found forever homes. Here’s one of their stories.

For the first time, the PCMA Foundation accepted group nominations for the Professional Excellence Award categories as part of its annual Visionary Awards program. Here’s how the Visit Detroit team became an Impact Award finalist.

For the first time, teams — not just individuals — could be nominated for Professional Excellence awards as part of the PCMA Foundation’s Visionary Awards this year. Convene spoke with the leader of the RIMS team, a finalist for Experience Design of the Year.