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Creative Thinking and the Future of Event Marketing
Event marketers can take a page from content creators, says Kobe Global Technologies CEO Evangeline Leong, keynote speaker at PCMA APAC’s The Business of Events.
What’s Keeping Women out of the Business Events C-Suite?
Women make up 70 percent of the global events industry workforce yet hold only 16 percent of the top management positions, according to a new research report. We talked to Business Events Sydney CEO Lyn Lewis- Smith, who spearheaded the report with the PCMA Foundation, about what can — and should — be done to help women climb the ladder.
What’s in Store for the Events Industry in 2024?
Knowland and ConferenceDirect’s fourth annual “State of the Meetings Industry” report shines a light on planners’ challenges and opportunities, from cost containment to AI adoption.
How an Agrifood Event Is Cultivating Innovation and International Participation
Rooted in New York but reaching the world online, the Grow-NY Competition and Summit provides $3 million in funding for innovative startups working throughout the agrifood ecosystem, from new farming technologies to ready-to-eat food products.
Ending ‘Manels’ — and ‘Mancasts’
How strongly do women’s own biases contribute to their under-representation in places of power?
3 Reasons to Start Marketing 2027 Events Now
Setting long-term goals for marketing your event will help build awareness and connection, not just your database.
‘The Radical Act’ of Creating Community
Food is central to my Italian heritage, so of course I gravitated toward food-related trends identified by VML Intelligence, the futurism, research, and innovation unit of global creative agency VML, in its “The Future 100: 2024” report, which identifies 100 trends across industries that will shape our world this year and beyond.
Building Events for Belonging
When it comes to designing for social connection, event professionals are ahead of the futurists.
Ensuring Live Events are Accessible to All
Accessibility consultant Austin Whitney’s love of music and music festivals led to his life’s mission to improve access at events for people with disabilities.
10 Fun Social-Media Trends to Try
We’ve got two handfuls of easy ways to generate engagement for your event on social media.
When Wellness Is a Work Ambition
One trend in VML Intelligence’s “The Future 100: 2024” report is “Well Ambition,” meaning that “wellbeing is no longer sacrificed on the altar of ambition.” It’s an important message for business events professionals.
What Can the Events Industry Learn From ‘Emotioneering’?
This top trend for 2024, according to VML Intelligence’s “The Future 100: 2024” report, could be key to fulfilling what your audience most wants to get out of attending your event. They just may not recognize it themselves.