Looking Ahead

Sherrif Karamat, CEO and president of PCMA, gives his perspective on the association and the business events industry and what we can do to make a better future.

The Importance of Events in Fostering Trust

Trust in others and in institutions is collapsing around the world. That makes the need for events — and for our industry to do them well — more imperative than ever.

BY Sherrif Karamat June 4, 2025

How to Hold on to Purpose in Difficult Times

As unsettling as it is these days to find ourselves in a very uncertain environment around the world, we can cut through the fog by drawing on our experience.

BY Sherrif Karamat April 23, 2025

Innovation, AI, and Inclusivity: The Next Chapter for the Global Events Industry

Here are some of the new ways PCMA is moving the industry — and society — forward.

BY Sherrif Karamat March 10, 2025

A New Way of Thinking

One key connection between DEI and sustainability is a shared commitment to challenging the status quo. While technology can help us solve some issues, it alone isn’t enough. We need to think and act in new ways.

BY Sherrif Karamat October 18, 2024

Responding to the Climate Crisis Together

We can’t escape from the realities of climate change — but we can choose to create a new path forward.

BY Sherrif Karamat August 2, 2024

As the World Changes, so Does the Business Events Industry

We’re not the same as we were before the pandemic — we’re better equipped to handle the challenges we’re facing.

BY Sherrif Karamat February 9, 2024

A Shift in Mindset — and Behavior 

Meeting the challenges of climate change demands that we find new ways of thinking about sustainability.

BY Sherrif Karamat December 10, 2023

Overshooting the Mark

We look forward to an exciting future for our global business events community. And that future starts now.

BY Sherrif Karamat October 9, 2023

Sparking Innovation

We look forward to an exciting future for our global business events community. And that future starts now.

BY Sherrif Karamat August 29, 2023

Keeping Humans in the Loop

What is AI’s role in the future of business events? It’s a question we can’t afford to ignore.

BY Sherrif Karamat June 27, 2023

‘Relationships Change Us More Than Facts’

Why we need bigger circles and to keep having difficult conversations.

BY Sherrif Karamat April 1, 2023

Charting a Bold New Path for PCMA

For any organization, embracing change is key to transformation.

BY Sherrif Karamat January 16, 2023

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