Looking Ahead

Sherrif Karamat, CEO and president of PCMA, gives his perspective on the association and the business events industry and what we can do to make a better future.

How to Optimize Learning Environments

Our environment plays an integral role in how we process information. At business events, knowledge transfer is more likely if we design settings that meet our participants’ evolving needs.

BY Sherrif Karamat February 25, 2019

AR, AI Poised to Change Business Events Industry

Augmented reality and artificial intelligence are not new to the business events industry, but we have seen only a glimpse of the powerful influence both can have. There’s much more to come from both of these technologies.

January 24, 2019

How PCMA Is Supporting Business Events Organizers

PCMA is on a quest to create the best roadmap for supporting business events organizers in this time of disruption both within our industry and all around it. We are passionate about this work because we know that face-to-face meetings are catalysts for economic and social progress.

December 27, 2018

EIC Study Results Prove Power of Business Events Industry

$1.5 trillion — with a “t” and lots of zeros. Eleven to be exact. That’s the estimated global spend of the business events industry, according to recent Events Industry Council (EIC) research.

BY Sherrif Karamat November 29, 2018

Looking Ahead: Embracing the Future

Business events are at the epicenter of the technology boom. Let’s capitalize on the opportunities that brings.

October 31, 2018

Looking Ahead: Confronting Homelessness

Our industry — and our world — has a problem. Let’s work together as only we can to help solve it.

BY Sherrif Karamat September 26, 2018

Looking Ahead: Let’s Be Fierce

How do we make our workplaces more inclusive? We can start by having real conversations.

BY Sherrif Karamat September 4, 2018

Assessing the Power of Business Events

Beyond supporting the economy, our industry spurs social change.

BY Sherrif Karamat August 1, 2018