Looking Ahead

Sherrif Karamat, CEO and president of PCMA, gives his perspective on the association and the business events industry and what we can do to make a better future.

Keeping Your Members and Attendees In Mind

Imagine a dartboard with your customer in the bullseye. That’s the picture you need to envision as you design multichannel events amidst continued uncertainty.

BY Sherrif Karamat August 11, 2021

Leaning Into In-Person Events

Digital events have their place and will remain an important part of our industry going forward. But it’s our face-to-face events that change the world.

BY Sherrif Karamat June 1, 2021

Why In-Person AI Conferences Are Critical to Society’s Future

An article in The New Yorker earlier this year clearly spelled out how conferences serve as the de-facto lens for ethical considerations of artificial intelligence (AI) applications.

BY Michelle Russell May 28, 2021

Taking Stock, a Year After the Pandemic Was Declared

What have we learned over the past 12-plus months — about ourselves, our roles, and the role business events play in the world’s recovery?

BY Sherrif Karamat March 29, 2021

We Never Fail

Convening Leaders reinforced our industry’s remarkable resilience — and our tremendous responsibility to spearhead economic and social recovery, writes PCMA President & CEO Sherrif Karamat.

BY Sherrif Karamat January 25, 2021

Finally, Good News on the COVID-19 Vaccine Front

With two highly effective vaccines in the works, the world just got a dose of hope. We need that, but we also need clear-eyed vision, writes PCMA President and CEO Sherrif Karamat, to move forward as an industry.

BY Sherrif Karamat November 17, 2020

Reskilling and Rethinking to Ride Out ‘Titanic Shifts’

As we make our way out of COVID-19, the business events industry must prepare with new skills and by understanding and embracing new business models.

BY Sherrif Karamat September 1, 2020

The Rise of Digital Events

As face-to-face business events were canceled and postponed during the COVID-19 crisis, many rushed to move their content online. What comes next?

BY Sherrif Karamat May 30, 2020

Be Safe, Smart, and Ready as We Face the Challenges of COVID-19

As the COVID-19 crisis continues to evolve by the hour, disrupting the business events industry and others, the most important thing we can do is ensure everyone’s health and well-being — and take care of our loved ones.

BY Sherrif Karamat March 18, 2020

Overcoming a Global Crisis

The lessons our industry learned from SARS can help us as we face the COVID-19 outbreak.

BY Sherrif Karamat February 13, 2020

How Business Events Can Help Australia and Puerto Rico

As Australia and Puerto Rico cope with bushfires and the aftermath of a series of earthquakes, there are opportunities for the events industry to come to their aid, says PCMA President and CEO Sherrif Karamat. Here’s what PCMA is doing, and how you can help.

BY Sherrif Karamat January 22, 2020

Stronger Together

PCMA enters into the New Year — and new decade — with an exciting new industry collaboration with Destinations International.

BY Sherrif Karamat January 6, 2020