Looking Ahead

Sherrif Karamat, CEO and president of PCMA, gives his perspective on the association and the business events industry and what we can do to make a better future.

‘Relationships Change Us More Than Facts’

Why we need bigger circles and to keep having difficult conversations.

BY Sherrif Karamat April 1, 2023

Charting a Bold New Path for PCMA

For any organization, embracing change is key to transformation.

BY Sherrif Karamat January 16, 2023

Think and Think Again

Why holding fast to your opinions may be overrated.

BY Sherrif Karamat December 18, 2022

Changing the Way We Talk About the Climate

Let’s call global warming what it really is — ‘climate cancer’ — and start talking seriously about how the events industry can take action to solve it.

BY Sherrif Karamat November 1, 2022

Touch and Go Time for Business Events

The Business Events Industry need to keep moving forward even as we redraw our map.

BY Sherrif Karamat October 3, 2022

Business Events and Society: Divided We Fall

Business events shed light on complex issues of the day and can help make progress in bridging the political divide.

BY Sherrif Karamat September 2, 2022

Attracting Talent to the Business Events Industry

Today’s workforce prizes purpose and flexibility. The business events industry already has one of those covered, but the other may require a shift.

BY Sherrif Karamat August 6, 2022

Thrivers, Survivors, and Other Characteristics of Resilient Organizations

A recent research report identifies what it takes for an industry to be resilient in the face of adversity.

BY Sherrif Karamat June 20, 2022

Extending the Reach of Live Events

Business events professionals must remain vigilant about how we bring value to our audiences, in whatever channel they need.

BY Sherrif Karamat April 6, 2022

Business Events and the Planet

The climate crisis must be addressed head-on by the business events industry.

BY Sherrif Karamat November 24, 2021

Keeping Your Members and Attendees In Mind

Imagine a dartboard with your customer in the bullseye. That’s the picture you need to envision as you design multichannel events amidst continued uncertainty.

BY Sherrif Karamat August 11, 2021

Leaning Into In-Person Events

Digital events have their place and will remain an important part of our industry going forward. But it’s our face-to-face events that change the world.

BY Sherrif Karamat June 1, 2021

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