Looking Ahead

Sherrif Karamat, CEO and president of PCMA, gives his perspective on the association and the business events industry and what we can do to make a better future.

Finally, Good News on the COVID-19 Vaccine Front

With two highly effective vaccines in the works, the world just got a dose of hope. We need that, but we also need clear-eyed vision, writes PCMA President and CEO Sherrif Karamat, to move forward as an industry.

BY Sherrif Karamat November 17, 2020

Reskilling and Rethinking to Ride Out ‘Titanic Shifts’

As we make our way out of COVID-19, the business events industry must prepare with new skills and by understanding and embracing new business models.

BY Sherrif Karamat September 1, 2020

The Rise of Digital Events

As face-to-face business events were canceled and postponed during the COVID-19 crisis, many rushed to move their content online. What comes next?

BY Sherrif Karamat May 30, 2020

Be Safe, Smart, and Ready as We Face the Challenges of COVID-19

As the COVID-19 crisis continues to evolve by the hour, disrupting the business events industry and others, the most important thing we can do is ensure everyone’s health and well-being — and take care of our loved ones.

BY Sherrif Karamat March 18, 2020

Overcoming a Global Crisis

The lessons our industry learned from SARS can help us as we face the COVID-19 outbreak.

BY Sherrif Karamat February 13, 2020

How Business Events Can Help Australia and Puerto Rico

As Australia and Puerto Rico cope with bushfires and the aftermath of a series of earthquakes, there are opportunities for the events industry to come to their aid, says PCMA President and CEO Sherrif Karamat. Here’s what PCMA is doing, and how you can help.

BY Sherrif Karamat January 22, 2020

Stronger Together

PCMA enters into the New Year — and new decade — with an exciting new industry collaboration with Destinations International.

BY Sherrif Karamat January 6, 2020

‘Business Events are a Catalyst for a Sustainable Future’

Where is the business-events industry headed? At Convening Leaders 2020, Sherrif Karamat plans to share his vision for what’s next.

BY Sherrif Karamat November 22, 2019

Scaling New Heights and Changing the World

We can arrive at solutions to our organizations’ challenges — and those of the world — in many ways. A well-designed event, in my book, is the best avenue.

BY Sherrif Karamat November 5, 2019

What Corporate CEOs and Event Professionals Have in Common

A recent pledge by the Business Roundtable — an association whose members are CEOs of major U.S. corporations — demonstrates that social responsibility is a shared responsibility.

BY Sherrif Karamat September 24, 2019

‘Pride Month Reminds Us to Pause and Reflect on Inclusion’

At every event, our community must lead the charge to create inclusive experiences. We have a global platform where we can create a respectful space for diverse perspectives, where we can learn from each other, share ideas, and find common ground. 

BY Sherrif Karamat June 27, 2019

When it Comes to Diversity at Events, ‘Tolerance is Not Enough’

The business events industry has a role to play in halting the spread of hate.

BY Sherrif Karamat June 1, 2019