Imagine a dartboard with your customer in the bullseye. That’s the picture you need to envision as you design multichannel events amidst continued uncertainty.

Digital events have their place and will remain an important part of our industry going forward. But it’s our face-to-face events that change the world.

An article in The New Yorker earlier this year clearly spelled out how conferences serve as the de-facto lens for ethical considerations of artificial intelligence (AI) applications.

What have we learned over the past 12-plus months — about ourselves, our roles, and the role business events play in the world’s recovery?

Convening Leaders reinforced our industry’s remarkable resilience — and our tremendous responsibility to spearhead economic and social recovery, writes PCMA President & CEO Sherrif Karamat.

With two highly effective vaccines in the works, the world just got a dose of hope. We need that, but we also need clear-eyed vision, writes PCMA President and CEO Sherrif Karamat, to move forward as an industry.

As we make our way out of COVID-19, the business events industry must prepare with new skills and by understanding and embracing new business models.

As face-to-face business events were canceled and postponed during the COVID-19 crisis, many rushed to move their content online. What comes next?

As the COVID-19 crisis continues to evolve by the hour, disrupting the business events industry and others, the most important thing we can do is ensure everyone’s health and well-being — and take care of our loved ones.

The lessons our industry learned from SARS can help us as we face the COVID-19 outbreak.

As Australia and Puerto Rico cope with bushfires and the aftermath of a series of earthquakes, there are opportunities for the events industry to come to their aid, says PCMA President and CEO Sherrif Karamat. Here’s what PCMA is doing, and how you can help.

PCMA enters into the New Year — and new decade — with an exciting new industry collaboration with Destinations International.