Looking Ahead

Sherrif Karamat, CEO and president of PCMA, gives his perspective on the association and the business events industry and what we can do to make a better future.

Business Events and Society: Divided We Fall

Business events shed light on complex issues of the day and can help make progress in bridging the political divide.

BY Sherrif Karamat September 2, 2022

Attracting Talent to the Business Events Industry

Today’s workforce prizes purpose and flexibility. The business events industry already has one of those covered, but the other may require a shift.

BY Sherrif Karamat August 6, 2022

Thrivers, Survivors, and Other Characteristics of Resilient Organizations

A recent research report identifies what it takes for an industry to be resilient in the face of adversity.

BY Sherrif Karamat June 20, 2022

Extending the Reach of Live Events

Business events professionals must remain vigilant about how we bring value to our audiences, in whatever channel they need.

BY Sherrif Karamat April 6, 2022

Business Events and the Planet

The climate crisis must be addressed head-on by the business events industry.

BY Sherrif Karamat November 24, 2021

Keeping Your Members and Attendees In Mind

Imagine a dartboard with your customer in the bullseye. That’s the picture you need to envision as you design multichannel events amidst continued uncertainty.

BY Sherrif Karamat August 11, 2021

Leaning Into In-Person Events

Digital events have their place and will remain an important part of our industry going forward. But it’s our face-to-face events that change the world.

BY Sherrif Karamat June 1, 2021

Why In-Person AI Conferences Are Critical to Society’s Future

An article in The New Yorker earlier this year clearly spelled out how conferences serve as the de-facto lens for ethical considerations of artificial intelligence (AI) applications.

BY Michelle Russell May 28, 2021

Taking Stock, a Year After the Pandemic Was Declared

What have we learned over the past 12-plus months — about ourselves, our roles, and the role business events play in the world’s recovery?

BY Sherrif Karamat March 29, 2021

We Never Fail

Convening Leaders reinforced our industry’s remarkable resilience — and our tremendous responsibility to spearhead economic and social recovery, writes PCMA President & CEO Sherrif Karamat.

BY Sherrif Karamat January 25, 2021

Finally, Good News on the COVID-19 Vaccine Front

With two highly effective vaccines in the works, the world just got a dose of hope. We need that, but we also need clear-eyed vision, writes PCMA President and CEO Sherrif Karamat, to move forward as an industry.

BY Sherrif Karamat November 17, 2020

Reskilling and Rethinking to Ride Out ‘Titanic Shifts’

As we make our way out of COVID-19, the business events industry must prepare with new skills and by understanding and embracing new business models.

BY Sherrif Karamat September 1, 2020