Looking Ahead

Sherrif Karamat, CEO and president of PCMA, gives his perspective on the association and the business events industry and what we can do to make a better future.

Scaling New Heights and Changing the World

We can arrive at solutions to our organizations’ challenges — and those of the world — in many ways. A well-designed event, in my book, is the best avenue.

BY Sherrif Karamat November 5, 2019

What Corporate CEOs and Event Professionals Have in Common

A recent pledge by the Business Roundtable — an association whose members are CEOs of major U.S. corporations — demonstrates that social responsibility is a shared responsibility.

BY Sherrif Karamat September 24, 2019

‘Pride Month Reminds Us to Pause and Reflect on Inclusion’

At every event, our community must lead the charge to create inclusive experiences. We have a global platform where we can create a respectful space for diverse perspectives, where we can learn from each other, share ideas, and find common ground. 

BY Sherrif Karamat June 27, 2019

When it Comes to Diversity at Events, ‘Tolerance is Not Enough’

The business events industry has a role to play in halting the spread of hate.

BY Sherrif Karamat June 1, 2019

Business Events Can Make the World Less Lonely

In the May issue of Convene, we cover loneliness, a health issue that has come to be called an epidemic. Globally, the World Health Organization now lists social support networks as one of the factors determining health, and as our story points out, last year the U.K. appointed a minister for loneliness, making it a

BY Sherrif Karamat April 30, 2019

Circumnavigating Challenges

Current trade and political tensions are creating a more difficult environment for the global business events industry.

BY Sherrif Karamat March 27, 2019

How to Optimize Learning Environments

Our environment plays an integral role in how we process information. At business events, knowledge transfer is more likely if we design settings that meet our participants’ evolving needs.

BY Sherrif Karamat March 22, 2019

AR, AI Poised to Change Business Events Industry

Augmented reality and artificial intelligence are not new to the business events industry, but we have seen only a glimpse of the powerful influence both can have. There’s much more to come from both of these technologies.

January 24, 2019

How PCMA Is Supporting Business Events Organizers

PCMA is on a quest to create the best roadmap for supporting business events organizers in this time of disruption both within our industry and all around it. We are passionate about this work because we know that face-to-face meetings are catalysts for economic and social progress.

December 27, 2018

EIC Study Results Prove Power of Business Events Industry

$1.5 trillion — with a “t” and lots of zeros. Eleven to be exact. That’s the estimated global spend of the business events industry, according to recent Events Industry Council (EIC) research.

BY Sherrif Karamat November 29, 2018

Looking Ahead: Embracing the Future

Business events are at the epicenter of the technology boom. Let’s capitalize on the opportunities that brings.

October 31, 2018

Looking Ahead: Confronting Homelessness

Our industry — and our world — has a problem. Let’s work together as only we can to help solve it.

BY Sherrif Karamat September 26, 2018