January 2020

Cover illustration by Dusk Studio

digital edition print edition

Rebecca Lino

Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Rebecca Lino, senior technology manager at Cadence Travel, Meetings + Incentives in San Diego, Calif., shares her thoughts about the industry.

February 11, 2020

The Broadmoor Resort: Runway to the Stars

With a major new expansion underway, the Colorado Springs resort will be able to continue to accommodate the growing annual Space Symposium — and attract larger groups to the property year-round.

BY David McMillin January 15, 2020

How California’s AB5 Law Affects Independent Meeting Planners

California signed into law a contentious piece of legislation that could dramatically reshape the future of independent workforces in that state and beyond. What does that mean for the business events industry?

BY Nancy Mann Jackson January 9, 2020

PCMA Expands New Education Programs to Belfast and Melbourne

This February, PCMA expands its reach to Belfast and Melbourne with education programs that drive home the power of business events to lead social and economic transformation.

BY David McMillin January 9, 2020

Manchester Buzzes with New Ideas, Innovations

The world’s first industrialized city, Manchester is in renaissance mode, humming with breakthroughs in life sciences and advanced material manufacturing.

BY Barbara Palmer January 9, 2020

Stronger Together

PCMA enters into the New Year — and new decade — with an exciting new industry collaboration with Destinations International.

BY Sherrif Karamat January 6, 2020

Island-Hopping in Japan

A recent fam trip to Osaka — for the jointly held VJTM 2019 and Tourism EXPO Japan (TEJ) 2019 — and the island of Hokkaido revealed two very different faces of Japan.

BY Jasmine Zhu January 3, 2020

Reframing the Events Industry Narrative

Here’s how social and environmental considerations can play a role in reframing the events industry narrative, according to participants of the recent IBTM World Global Policy & Practice Forum.

BY Michelle Russell January 2, 2020

How the Annual Destination Wedding Planners Congress Marries Business With Pleasure

Approximately 500 wedding planners from 75-plus countries are expected to attend the 7th Annual Destination Wedding Planners Congress (DWP) in Rhodes, Greece, this April, marking a return to the country that hosted the inaugural DWP in Athens in 2014.

BY Casey Gale January 2, 2020

Four Takeaways From a Major Tech Conference

Living in Orlando provides me with the opportunity to get event-design inspiration from Disney, Universal, and other entertainment attractions. I also have the chance to go on site at the Orange County Convention Center to observe some of the largest and most innovative conferences in the country. In November, I got to visit one of

BY Dave Lutz, CMP January 2, 2020

Marketing Resolutions (and Audience Acquisition Tips) for 2020

Experts at mdg, a marketing and public relations firm, provided resolutions to inspire attendee acquisition marketers in 2020 and beyond.

BY Kimberly Hardcastle-Geddes January 2, 2020

A “Water-Shed” Moment for the Financial-Services Industry

As the financial-services industry wrestles with harassment at its conferences, a policy expert offers a formula to address the issue at all events.

BY Barbara Palmer January 2, 2020

Five Career Lessons From 2019

360 Live Media’s Don Neal reflects on five things he learned over the past year that will shape his approach to life and work in 2020.

BY Don Neal January 2, 2020

Three Tips for Telling Effective Data Stories

With the human brain wired to process stories, storytelling is crucial to getting a message across — and that includes narratives about data, says author Nancy Duarte, who shares three ways to do that.

BY Barbara Palmer January 2, 2020

Louisville’s Liquid Courage: How Embracing City’s Bourbon Heritage Helped the Brand

Ditching generic branding, one destination fully embraced what it recognized to be an asset that has set it apart for more than 200 years. Here’s why that move worked, and how the message gets tweaked for different groups.

BY Jennifer Dienst January 2, 2020

San Jose’s Tattoo-Worthy Destination Branding

Truly authentic and successful destination branding is embraced by local residents and in turn by visitors, including event attendees. San Jose offers an interesting case in point.

BY David McMillin January 2, 2020

MetMUnch Shows It’s Okay to Play With Your Food

Manchester’s MetMUnch, which combines teaching and cooking, started as a way to get students excited about sustainability and health. It expanded to events, where it’s getting attendees excited about networking and experiences.

BY Barbara Palmer January 1, 2020

Breaking up With Exhibit Booths

Following years of declining satisfaction with its exhibition hall, the Warehousing Education and Research Council has eliminated old-school booths. Here’s a detailed look at the learning environment WERC is launching at its conference in May instead.

BY David McMillin January 1, 2020

Robert Lutz

Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Robert Lutz, account executive at CSI DMC in Chicago, shares his thoughts about the industry.

October 31, 2019

Hannah Poyo

Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Hannah Poyo, MBA, tradeshow & event planner at Q2 in Austin, Texas, shares her thoughts about the industry.

October 31, 2019

Lauren Washburn

Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Lauren Washburn, conference services manager at Sodexo in Washington, D.C., shares her thoughts about the industry.

October 31, 2019

Jaclyn Rosenberg

Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Jaclyn Rosenberg, manager of conferences & events at The Humane Society of the U.S. in Washington, D.C., shares her thoughts about the industry.

October 31, 2019

Meagan E. Prescott

Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Meagan E. Prescott, CMP, Assistant Vice President, Conferences & Events, for the Securities Industry and Financial Markets Association in Boston, shares her thoughts about the industry.

October 31, 2019

Shanae McFadden

Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Shanae McFadden, CMP, meetings manager at the Consumer Healthcare Products Association in Washington, D.C., shares her thoughts about the industry.

October 31, 2019

Lindsay Miller

Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Lindsay Miller, communications manager at Visit Anaheim in California, shares her thoughts about the industry.

October 31, 2019

Krista Whaley

Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Krista Whaley, meetings and events associate at Americans for the Arts in Washington, D.C., shares her thoughts about the industry.

October 31, 2019

Kelly Thomas

Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Kelly Thomas, senior sales manager for Visit Austin in Texas, shares her thoughts about the industry.

October 31, 2019

Joy McIntyre

Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Joy McIntyre, CMP, event manager for SPIRE Events DC in Washington, D.C., shares her thoughts about the industry.

October 31, 2019

Rebecca Doser

Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Rebecca Doser, media relations manager for trade at Destination DC in Washington, D.C., shares her thoughts about the industry.

October 31, 2019

Diana Frederiksen

Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. London-based Diana Frederiksen, sales manager for congresses & guest events at Stockholmsmassan Congress & Exhibition Centre in Sweden, shares her thoughts about the industry.

October 31, 2019

Jillian Cardinal

Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Jillian Cardinal, sales manager at JPdL in Montreal, shares her thoughts about the industry.

October 31, 2019

Marie-Claire Caldwell

Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Marie-Claire Caldwell, sales and marketing manager for ICC Belfast in Northern Ireland, shares her thoughts about the industry.

October 31, 2019

Alexandra Larach

Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Alexandra Larach, events manager at Associations Forum in Sydney, Australia, shares her thoughts about the industry.

October 31, 2019

Lisa Jeller

Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Lisa Jeller, marketing and event manager at EventMobi in Berlin, Germany, shares her thoughts about the industry.

October 31, 2019

Derica Clarke

Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Derica Clarke, headquarters meetings & online education specialist at the American Colleges of Nurse-Midwives in Washington, D.C., shares her thoughts about the industry.

October 31, 2019

Julia Hachenthal

Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Julia Hachenthal, marketing & events manager for GCB German Convention Bureau e.V. in Frankfurt, shares her thoughts about the industry.

October 31, 2019

Kimberly Hoffman

Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Kimberly Hoffman, CMP, DMCP, director of event services at Accent Indy, a DMC Network Company in Indianapolis, shares her thoughts about the industry.

October 14, 2019