
January 2020
Building an authentic brand identity for destinations is complicated. Here’s how a handful of CVBs have tackled the issue — and why planners are incorporating that sense of a place’s identity in their event design.
Cover illustration by Dusk Studio
view digital edition subscribeRebecca Lino
Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Rebecca Lino, senior technology manager at Cadence Travel, Meetings + Incentives in San Diego, Calif., shares her thoughts about the industry.
Medical Meetings Embrace Wellness
How five medical event organizers are infusing wellness initiatives — from meditation rooms to healthy food options to doggy visits — into the on-site program for attendees who work in especially stressful environments.
The Broadmoor Resort: Runway to the Stars
With a major new expansion underway, the Colorado Springs resort will be able to continue to accommodate the growing annual Space Symposium — and attract larger groups to the property year-round.
How California’s AB5 Law Affects Independent Meeting Planners
California signed into law a contentious piece of legislation that could dramatically reshape the future of independent workforces in that state and beyond. What does that mean for the business events industry?
PCMA Expands New Education Programs to Belfast and Melbourne
This February, PCMA expands its reach to Belfast and Melbourne with education programs that drive home the power of business events to lead social and economic transformation.
Manchester Buzzes with New Ideas, Innovations
The world’s first industrialized city, Manchester is in renaissance mode, humming with breakthroughs in life sciences and advanced material manufacturing.
Stronger Together
PCMA enters into the New Year — and new decade — with an exciting new industry collaboration with Destinations International.
Island-Hopping in Japan
A recent fam trip to Osaka — for the jointly held VJTM 2019 and Tourism EXPO Japan (TEJ) 2019 — and the island of Hokkaido revealed two very different faces of Japan.
Reframing the Events Industry Narrative
Here’s how social and environmental considerations can play a role in reframing the events industry narrative, according to participants of the recent IBTM World Global Policy & Practice Forum.
How the Annual Destination Wedding Planners Congress Marries Business With Pleasure
Approximately 500 wedding planners from 75-plus countries are expected to attend the 7th Annual Destination Wedding Planners Congress (DWP) in Rhodes, Greece, this April, marking a return to the country that hosted the inaugural DWP in Athens in 2014.
Four Takeaways From a Major Tech Conference
Living in Orlando provides me with the opportunity to get event-design inspiration from Disney, Universal, and other entertainment attractions. I also have the chance to go on site at the
Marketing Resolutions (and Audience Acquisition Tips) for 2020
Experts at mdg, a marketing and public relations firm, provided resolutions to inspire attendee acquisition marketers in 2020 and beyond.
A “Water-Shed” Moment for the Financial-Services Industry
As the financial-services industry wrestles with harassment at its conferences, a policy expert offers a formula to address the issue at all events.
Five Career Lessons From 2019
360 Live Media’s Don Neal reflects on five things he learned over the past year that will shape his approach to life and work in 2020.
Three Tips for Telling Effective Data Stories
With the human brain wired to process stories, storytelling is crucial to getting a message across — and that includes narratives about data, says author Nancy Duarte, who shares three ways to do that.
Louisville’s Liquid Courage: How Embracing City’s Bourbon Heritage Helped the Brand
Ditching generic branding, one destination fully embraced what it recognized to be an asset that has set it apart for more than 200 years. Here’s why that move worked, and how the message gets tweaked for different groups.
San Jose’s Tattoo-Worthy Destination Branding
Truly authentic and successful destination branding is embraced by local residents and in turn by visitors, including event attendees. San Jose offers an interesting case in point.
MetMUnch Shows It’s Okay to Play With Your Food
Manchester’s MetMUnch, which combines teaching and cooking, started as a way to get students excited about sustainability and health. It expanded to events, where it’s getting attendees excited about networking and experiences.
Breaking up With Exhibit Booths
Following years of declining satisfaction with its exhibition hall, the Warehousing Education and Research Council has eliminated old-school booths. Here’s a detailed look at the learning environment WERC is launching at its conference in May instead.
Robert Lutz
Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Robert Lutz, account executive at CSI DMC in Chicago, shares his thoughts about the industry.
Hannah Poyo
Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Hannah Poyo, MBA, tradeshow & event planner at Q2 in Austin, Texas, shares her thoughts about the industry.
Lauren Washburn
Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Lauren Washburn, conference services manager at Sodexo in Washington, D.C., shares her thoughts about the industry.
Jaclyn Rosenberg
Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Jaclyn Rosenberg, manager of conferences & events at The Humane Society of the U.S. in Washington, D.C., shares her thoughts about the industry.
Meagan E. Prescott
Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Meagan E. Prescott, CMP, Assistant Vice President, Conferences & Events, for the Securities Industry and Financial Markets Association in Boston, shares her thoughts about the industry.
Shanae McFadden
Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Shanae McFadden, CMP, meetings manager at the Consumer Healthcare Products Association in Washington, D.C., shares her thoughts about the industry.
Lindsay Miller
Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Lindsay Miller, communications manager at Visit Anaheim in California, shares her thoughts about the industry.
Krista Whaley
Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Krista Whaley, meetings and events associate at Americans for the Arts in Washington, D.C., shares her thoughts about the industry.
Kelly Thomas
Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Kelly Thomas, senior sales manager for Visit Austin in Texas, shares her thoughts about the industry.
Joy McIntyre
Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Joy McIntyre, CMP, event manager for SPIRE Events DC in Washington, D.C., shares her thoughts about the industry.
Rebecca Doser
Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Rebecca Doser, media relations manager for trade at Destination DC in Washington, D.C., shares her thoughts about the industry.
Diana Frederiksen
Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. London-based Diana Frederiksen, sales manager for congresses & guest events at Stockholmsmassan Congress & Exhibition Centre in Sweden, shares her thoughts about the industry.
Jillian Cardinal
Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Jillian Cardinal, sales manager at JPdL in Montreal, shares her thoughts about the industry.
Marie-Claire Caldwell
Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Marie-Claire Caldwell, sales and marketing manager for ICC Belfast in Northern Ireland, shares her thoughts about the industry.
Alexandra Larach
Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Alexandra Larach, events manager at Associations Forum in Sydney, Australia, shares her thoughts about the industry.
Lisa Jeller
Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Lisa Jeller, marketing and event manager at EventMobi in Berlin, Germany, shares her thoughts about the industry.
Derica Clarke
Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Derica Clarke, headquarters meetings & online education specialist at the American Colleges of Nurse-Midwives in Washington, D.C., shares her thoughts about the industry.
Julia Hachenthal
Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Julia Hachenthal, marketing & events manager for GCB German Convention Bureau e.V. in Frankfurt, shares her thoughts about the industry.
Kimberly Hoffman
Members of PCMA’s 20 in Their Twenties class of 2020 already have proven to be leaders, putting their own mark on the business events industry. Kimberly Hoffman, CMP, DMCP, director of event services at Accent Indy, a DMC Network Company in Indianapolis, shares her thoughts about the industry.