Perhaps we once took for granted the larger role that face-to-face events play in our society, but the past year has shown us that they are far more than economic engines. These case studies show how physical events have given fledgling industries a foot-hold and path to success.
Cover illustration by Marly Gallardodigital edition print edition
2 Associations Tweak Plans for Second Year of Digital Events
Convene checked in with two associations that produced digital events in 2020 to learn what they are doing differently this year. One leaned into interactive online opportunities for participants while the other went from complimentary registration to an “attainable” pricing model.
This Big Cheese Conference Promises Participants Online Interaction
When the American Cheese Society Annual Conference meets digitally in July, the organization plans to reimagine its popular in-person sessions, such as ‘Meet the Cheesemaker,’ in a virtual format.
DMOs as ‘Stewards and Brand Managers of the Destination’
William “Bill” Talbert III, president and CEO of the Greater Miami Convention & Visitors Bureau, discusses how DMOs and events have changed during his 30 years in Miami.
CVB Leader: ‘Hang On, It Is Going to Be a Wild Ride’
Karen Williams, CTA, plans to retire at the end of June after seven years as president and CEO of Louisville Tourism. It will be her second time retiring from the CVB. In August 2012, after 23 years as the organization’s executive vice president, she stepped down to pursue her own business. It wasn’t long before
What the Absence of Events Means to Local Charities
Charitable institutions have long benefited from the community-service efforts of organizations convening in their cities. What happens to those charities when face-to-face events don’t take place for more than a year?
How Events Helped a ‘Fringe’ Diet Lifestyle Go Mainstream
Once considered a counter-culture movement, veganism is now embraced by a worldwide community and has become a multi-billion dollar industry — partly thanks to strategic business event planning.
How Bitcoin Took Off Only After its Champions Met IRL
Recognizing that in-person conversations would be important to the development of the digital financial system, Keynote CEO Moe Levin launched a 2013 event for 300 attendees, some who now are considered pioneers in cryptocurrency. In 2018, 6,000 attended The North American Bitcoin Conference.
Pumping New Life Into Associations’ Online Revenue Streams
The pivot to digital events has constricted many associations’ revenue streams. But the American Society of Hematology bucked that trend by developing a successful new model for sponsors for its virtual 2020 event and a pricing structure for all participants based on a metric that makes sense in an online environment: time.
Work From Anywhere but Meet in One Place
The digital nomad movement has gained ground during the pandemic, for sure. But it has pre-COVID roots and its pioneers are planning an in-person gathering to help it flourish — and to get destinations’ support.
Behind the Conference That Opened Doors for Airbnb
How the Airbnb Open event, conceived as a ‘World’s Fair for Airbnb hosts,’ demonstrably accelerated the company’s growth.
Helping the Earth and Creating Community One Tree at a Time
Treedom, an online company, has created a platform that makes it easy for organizations to engage in the serious work of battling climate change while creating economic opportunity
5 Ways Bystanders Can Respond to Harassment
With anti-Asian American racism on the rise, Hollaback!, a nonprofit organization fighting harassment of all kinds, has seen a big uptick in requests for corporate training, and offers these tips on how to safely intervene when you witness such confrontations.
Can Events Serve a Balanced Diet of Safe F&B and Sustainability?
When Sodexo and Centerplate conducted an online survey in November 2020, they asked 202 event and meeting planners what they value when it comes to food and beverage in the COVID-19 environment. Eighty-three percent responded that F&B is very or extremely important to the success of their event. A 2018 survey conducted by the same
The Upsides and the Downsides of Connecting Digitally
Marissa King, an expert on social networks and connections, talks to Convene about what the pandemic has done to our professional networks and how the move to digital might impact our connection in the future.
PCMA EduCon Preview: Better Together and Looking Forward
The Main Stage program for the in-person and virtual PCMA EduCon features three speakers — Seth Mattison, Janet Stovall, and Kristin Graham — who will help attendees chart their post-pandemic paths.
Janet Stovall on Getting Serious About Diversity and Inclusion
The PCMA EduCon Main Stage speaker says challenging companies to commit to diversity, inclusion, and equity should come with specific goals — and consequences.
Why Air Quality Must Be Part of Venues’ Hygiene Protocol
The emphasis on cleaning and disinfecting venues in the age of COVID-19 is missing a larger point: Reliably healthy and safe environments depend on clean air and a more holistic approach.
Lessons From Lifelong Learner Wanda Johnson
The path to the top doesn’t always follow a straight line. For ASPEN CEO and PCMA Groundbreaker Wanda Johnson, it’s what she did with what she learned along the way that’s made all the difference.
Combatting Racism Against Asian Americans in the Events Industry
Since the start of the pandemic, the Asian American and Pacific Islander community has been the target of hate crimes and discrimination. How can destinations and organizers help attendees from this community feel welcome and safe at in-person events?
5 Program Design Changes to Add Value to Your Conference
We’re seeing a trend that association leadership is more open to making changes to the annual conference than ever before. It’s about time.
What Event Planner Morgan Prewitt Has Learned Through Events
Her fast-paced career brought Morgan Prewitt many lessons along the way, from when to say ‘no’ to recognizing that no matter how much you feel the imposter syndrome, ‘you belong here.’
Meeting in a Pandemic, Part Two: Back to Face-to-Face
The Professional Dairy Producers of Wisconsin’s business conference returns to an in-person format — and keeps the benefits of digital.
6 Questions to Consider While Planning Your Hybrid Future
While event organizers are preparing for a return to in-person events, they still must decide if they will or won’t provide audiences digital options. These important considerations can help guide them.