These digital gatherings connect participants to the physical world, transporting them to real places and engaging their senses and emotions.
Cover illustration by Joohee Yoondigital edition print edition
Digital Event Experiences That Go Places
After months of limited in-person social engagement, many in the business events industry are ready to experience real things, places, and spaces. Some organizations are doing just that, even through digital events.
‘Never Accept a Ceiling That Someone Else Might Create for You’
After 30 years in the travel and meetings industry, Elliott Ferguson, president and CEO of Destination DC and a PCMA Groundbreaker, is carving a path for a new generation of leaders to follow.
Virtual ‘Field Trips’ to Bring City to Meetings’ Participants
Two online events are making Richmond, Virginia, central to their education — and diversity and inclusion — programs.
Global Virtual Event Customizes Content for Regional Attendees
Ingram Micro’s first-ever digital conference for participants from around the world created a shared experience that felt local at the same time.
Helping Attendees Experience a Destination Digitally
Austin had been a big draw for 2020 American College of Toxicology’s annual meeting registrants. Organizers needed to figure out a way to bring as much of the destination as possible to an entirely online audience.
Focusing on Diversity, Equity, and Inclusion in Travel and Events
Mike Gamble, founder of Tourism Diversity Matters, discusses the impetus for starting the initiative, and its goals for the future.
Walk/Bike/Places Brings Online Attendees ‘Outdoors’
Here’s how an annual conference for placemaking professionals tweaked its mobile workshops to give virtual tours of its host city.
Taking Stock, a Year After the Pandemic Was Declared
What have we learned over the past 12-plus months — about ourselves, our roles, and the role business events play in the world’s recovery?
Under One Sky Conference Finds Bright Spot in Move to Digital
International Dark-Sky Association’s first digital event takes global, inclusive approach with diverse speakers presenting from 12 different countries.
Virtual Art Tour Engages Participants With Scents From the Past
A “see-and-smell” art tour by the Royal Picture Gallery Mauritshuis takes far-flung digital participants on a fragrant trip to the gallery — and back to the 17th century.
Risk and Recovery Concerns of Event Organizers and Suppliers
As organizers work through pre-pandemic contractual commitments, they are finding their supply-chain relationships tested like never before.
Business Events Recovery: ‘We Have a Human Need to Meet’
Digital events can never fully replace face-to-face events, says Juliano Lissoni, MCI Group Canada’s managing director, who shares the biological, emotional, and economic reasons why we need to gather in person.
From a College Stint as Bellman to CEO: Cleo Battle’s Career Path
This July, Cleo Battle will take over as president and CEO of Louisville Tourism after eight years as the bureau’s executive vice president and COO. Battle shared highlights of his 34-plus-year career working at DMOs and hotels around the country — and how he’s trying to do his part to make the industry better and more diverse.
Digital or In-Person? Gen Z’s Surprising Pick for Future Events
PCMA didn’t ask generational experts to theorize what the next generation entering the workforce values about business events. Instead, PCMA asked them themselves. Here’s what they had to say.
Why the Digital Hosted Buyer Program Is Your Best Bet
A DHB program can get your revenue goals back on track, says Don Neal, CEO of 360 Live Media. Here’s how he believes you can get it right.
How 300 In-Person Participants Gathered Safely at Convening Leaders in Singapore
The in-person component of PCMA Convening Leaders 2021 held in Singapore demonstrated what it takes — including a rapid testing program — to safely gather a group of 300 during the pandemic.
How to Read From a Script During Digital Presentations — Without Making It Obvious
In a LinkedIn post, Timo Elliott of SAP shared his tips on how to write and master a script for a screen-to-screen event.
How to Be an Antiracist Meeting Planner
Change won’t happen overnight, but there are concrete actions that event planners can take to educate themselves about racial equality and equity. Convening Leaders speaker Torin Perez shares his three-step action plan to help individuals achieve a more grounded perspective on race and society.