July/August 2021
The pandemic’s effects were so profound and far-reaching that not changing ceased to be an option for almost everyone on the planet. But which changes will be permanent, and how will they transform events?
Cover illustration by Daniel Liévano
view digital edition special edition subscribeDzidra Junior: ‘The Hybrid Workforce Helps With Work-life Integration’
Earlier this year, Dzidra Junior left her long-term and high-level position at MGM Resorts International for a new role at the charitable nonprofit YMCA of the Rockies. She spoke with Convene about her time in the industry and her big career move.
‘Bill to Require Gender Equality in Dummies’
We were about to sail through an intersection but we never made it to the other side. Last fall, my daughter, Megan, was driving me and her infant daughter to
Keeping Your Members and Attendees In Mind
Imagine a dartboard with your customer in the bullseye. That’s the picture you need to envision as you design multichannel events amidst continued uncertainty.
How Our Relationship with Public Spaces Changed During the Pandemic
Indoor and outdoor public spaces have become only more valuable to us after the pandemic — and flexibility in both environments has become more critical. Two experts share why.
The Pandemic’s Effect on Fashion Industry Is Bigger Than a Switch to Sweatpants
Fashion changed when people stopped going out, and not just because we were all wearing comfy clothes. A professor from the Fashion Institute of Technology provides an analysis of what that means for the fashion business and fashion-focused events.
When the Whole World Gets Sick, What Does That Mean for Wellness?
Here’s what the future of wellness, health, and safety looks like from the perspectives of experts in two different fields.
Four Views on How the Pandemic Will Change How We Meet
One thing is clear: The pandemic demanded that we think deeply about how — and where — we meet. Four events industry experts weigh in on lessons learned and where we’re headed.
Has the Pandemic Changed How Planners Think About Event Technology?
Event technology has exploded over the last year — here are two views on what new tools will mean for planners in the future.
Negotiating Post-Pandemic Event Contracts
How may the pandemic affect event contracts in the long term? Here’s one legal view.
9 Questions for Event Professionals to Ponder
Innovation expert and questionologist Warren Berger offers a list of questions event organizers should weigh while planning their upcoming events in a new world.
More Contactless Technology in Hospitality — But More Social Interaction
Three hospitality executives share short- and long-term views of what is happening next for hotels.
The Push to Digital Gave Trade Shows a New Business Model
No matter what their customer base, every trade show should now be based on creating valuable content, argues trade-show expert Francis Friedman.
Meetings and Your Brain: How Physical Spaces Change How We Pay Attention
Changes in physical space, not just ideas or images, help determine how much attention our brains pay to new information.
Vaccine Mandates Are Gaining Some Ground at Events
With COVID cases rising due to the Delta variant, the question of making proof of vaccination a requirement to attend events is popping up more often. We asked a lawyer to weigh in on the potential legal ramifications for host organizations — and it’s more straightforward than some may think.
Humor Association Gets Down to Funny Business
The Association for Applied and Therapeutic Humor — listening to members interested in pursuing humor-based businesses — holds its first two-day, in-person Funny Business Boot Camp in August.
Since Pandemic, ‘Employees Have Become a Company’s Most Valuable Asset’
The rise of human capital as a company’s single-most important asset for value creation has been happening for decades, but the pandemic has helped us see that putting human capital first is just good business.
On Site in Baltimore, Where Past and Present Meet
Ahead of Destinations International’s annual conference in July, Convene Managing Editor Jennifer N. Dienst participated in a media trip, walking where American history took place and learning how to pick crabs like a local.
‘Be Yourself, and Everybody Else Can Adjust to You’
PCMA Groundbreaker Ashlee Ammons, president and co-founder of event tech company Mixtroz, on how she and her mother found funding — and their way — in a white, male-dominated industry.
Baseball Stadium Pinch Hits as Convention Site
Petco Park, home of MLB’s San Diego Padres, was turned into a winning replacement site for Warrior West 2021, a military resource and training expo attended by 2,000 participants and 200 exhibitors.
How Gender Equity Saves Lives
Including women as inventors and scientific and technical collaborators isn’t just a nice idea, it has a direct effect on women’s health and safety. And conferences have a role to play.
Writing a ‘Resilience Resume’
Reflecting on what we’ve overcome will help us see future possibilities, according to brain expert Sara Ross.
More Associations Are Sounding the Climate Alarm
Solving the climate crisis used to be part of the mission statement of only those associations focused exclusively on the environment, but that’s changing.
Help Wanted: Worker Shortage Challenges Events Industry
Leisure and hospitality industry struggles with 1.6 million unfilled job positions just as in-person events begin returning, creating another hurdle for business events recovery.
Reconnecting in Person After the Pandemic: It’s Complicated
Convene spoke with Sara Ross, a neuroscience-trained leadership strategist, about the conflicting emotions people may feel as they return to in-person events. Good news from a Virginia Tech neuroscientist: It should be temporary.
Expect Hesitancy and Anxiety When We Meet Again
As in-person events — like PCMA EduCon, starting tomorrow — begin to resume, we will need to find patience and empathy for one another and ourselves, says Sara Ross, a neuroscience-trained leadership strategist.
The Why and How of HIMSS’ Vaccine Requirement
This August, HIMSS’ Global Health Conference & Exhibition will become one of the first large meetings in the health-care industry to mandate that all participants provide proof of vaccination in
If You’re Preparing to Host a Hybrid Event, Stop!
There is no such thing as a hybrid event — there are digital events and in-person events.
5 Ways to Use Influencer Marketing to Drive Attendance
You should be cultivating influencer marketing to promote participation at your next event. Here’s how.