convene dec 2020 cover

Winter 2020

Cover illustration by Malisa Suchanya

digital edition print edition

‘Where the Wood Chopping Happens’

Business events professionals may not see themselves as creative types, but now, more than ever, that’s who you are.

BY Michelle Russell December 9, 2020

The 4 Phases of Virtual Events

Beth Surmont, CAE, CMP, director of experience design at 360 Live Media, reflects on what she’s learned about virtual events.

BY Beth Surmont December 7, 2020

Making a Splash With the California Mermaid Convention

California Mermaid Convention dives into its first digital event, casting a net across the seas to attract a worldwide audience of mermaid enthusiasts, influencers, and entertainers.

BY Casey Gale December 7, 2020

Making a Marketing Shift for Digital Events

Convening Leaders speaker Ben Hindman, CEO of Splash, says that virtual events require a significant marketing shift — focusing less on the event experience and more on establishing your value proposition.

BY Casey Gale December 7, 2020

Rethinking Business Relationships: Shared Risk, Shared Reward

Kate Vitasek, an expert on collaborative business relationships, wants to help Convening Leaders participants rethink their transactional approach to contracts so they “co-create instead of negotiate” — and start fresh for a post-pandemic world.

BY Curt Wagner December 7, 2020

Return on Events: New Metrics for Now — and Into the Future

The PCMA research study, Beyond ROI to ROE, provides a new framework and toolkit to help business event professionals analyze, quantify, and report on the impact of meetings and events — with a novel approach that makes it possible to equally measure the countable metrics and the magic that happens when we gather.

December 7, 2020

Palatable Progress: The Power of Culinary Travel Experiences

Food and culture tours — both live and virtual — can make complicated and uncomfortable history lessons much easier to digest.

BY Jennifer N. Dienst November 30, 2020

How Hybrid Is Taking Center Stage in Convention Centers

To meet the evolving needs of the business events industry in light of the COVID-19 pandemic, convention centers and other meeting venues are adding broadcast studios to their list of options for event producers.

BY Barbara Palmer November 29, 2020

Hybrid Meetings: Finding Balance Between Scale and Serendipity

Large digital meetings have scale, while smaller in-person meetings can deliver serendipity. Hybrid meetings of the future have potential to deliver both, said futurist Mark Pesce.

BY Barbara Palmer November 29, 2020

The Environmental Case for Hybrid Events

Even before the pandemic, scientists were experimenting with meeting models that reduce the environmental impact of travel, while retaining the benefits of in-person communication.

BY Barbara Palmer November 20, 2020

Why Virtual Events Require More Planning Time

The American Society for Radiation Oncology’s 2020 annual meeting offers a case-study example of how giving yourself enough time to plan a virtual event is critical to its success.

BY Casey Gale November 18, 2020

Finally, Good News on the COVID-19 Vaccine Front

With two highly effective vaccines in the works, the world just got a dose of hope. We need that, but we also need clear-eyed vision, writes PCMA President and CEO Sherrif Karamat, to move forward as an industry.

BY Sherrif Karamat November 17, 2020

Virtual Events: 4 Ways to Raise the Bar

In the second half of 2020, many virtual conferences grew attendance, attracting global and non-member participants. Part of this growth — which improves reach and brand for organizers — can be attributed to significantly reduced registration pricing. 

BY Dave Lutz, CMP November 12, 2020

How DMOS are Slowly but Steadily Rebuilding for a Different Future

Destination marketing organizations are reinventing themselves in the wake of the COVID-19 crisis, becoming disseminators of information, hybrid meeting experts, and stewards of the destination.

BY Jennifer N. Dienst November 9, 2020

Bringing a Destination to Life for Planners During COVID

When the Netherlands Board of Tourism & Conventions invited meeting professionals to an online event, they were hoping to provide a little bit of disconnection — in a good way.

BY Barbara Palmer October 26, 2020

The One Thing Every Association Must Do Now

In a nutshell, it’s this: Make the decision on the what, how, and when for your 2021 event and trade-show portfolio.

BY Don Neal October 23, 2020

Getting Personal in a Digital Crowd

A group of Georgia Tech students, and the event technology company they founded, have created a platform that allows for flexible, self-selected conversations in the digital space.

BY Barbara Palmer October 21, 2020

‘We Have Flown Away From Events and Landed Somewhere Else’

We have to stop thinking that we are creating online events, says event producer Heather Mason, and reimagine them as broadcasts. Having that mindset will not only change how the experience is delivered to an audience, it will make organizers far more valuable to their organizations.

BY Michelle Russell October 12, 2020

Why Did Four Times More Women Than Men Leave the Workforce in September?

Of the 1.1 million U.S. workers who dropped out of the labor force last month, 80 percent were women. Here are some recommendations from workplace experts on how to stop the coronavirus crisis from creating a backwards slide in gender diversity.

BY Michelle Russell October 8, 2020

Creativity Is Imperative and Wonder Is Not a Luxury

As the pandemic demands we find new ways of doing things, consultant Natalie Nixon offers a strategic and tactical map to becoming more creative.

BY Barbara Palmer October 1, 2020

Lessons Learned After Hosting a 100-Person Face-to-Face Event

Georgia Society of Association Executives hosted its annual meeting last month in person with safety measures in place — and saw opportunities to do even better next time, with genius solves for recognizing masked attendees.

BY Jennifer N. Dienst September 23, 2020

Dutch Museum and Convention Center Partner for Drive-Through Exhibit

A Rotterdam art museum and convention center embraced the new drive-in trend for an innovative experience for art lovers during the pandemic.

BY Curt Wagner September 21, 2020

Top Takeaways From the Primetime Emmy Awards — a Normal, and New Normal, Production

With a host at the Staples Center in Los Angeles and nominees livestreaming from around the world, the 72nd Primetime Emmys showed how the right production footwork can seamlessly blend a live and digital event to engage audiences during COVID-19.

BY Casey Gale September 21, 2020

Fast-Tracking a Career in Events by Working at the 2020 DNC

John Yoerger is still a student in hospitality management, but at 22, he has already amassed a wealth of event management experience.

BY Jennifer N. Dienst September 17, 2020

Choose Your Online Event Platform Using This Lens

It pays to dedicate more time to strategy and less to demos.

BY Tyler Day September 10, 2020