“Necessity” is a mild way to describe the impetus for invention brought by COVID-19. We’ve learned in 2020 that creativity is, as business strategist Natalie Nixon argues, “incredibly practical and crucial to survival” — in the business events industry especially, where the pandemic has forced us to go digital or go dark.
Cover illustration by Malisa Suchanyadigital edition print edition
Making a Splash With the California Mermaid Convention
California Mermaid Convention dives into its first digital event, casting a net across the seas to attract a worldwide audience of mermaid enthusiasts, influencers, and entertainers.
Making a Marketing Shift for Digital Events
Convening Leaders speaker Ben Hindman, CEO of Splash, says that virtual events require a significant marketing shift — focusing less on the event experience and more on establishing your value proposition.
Rethinking Business Relationships: Shared Risk, Shared Reward
Kate Vitasek, an expert on collaborative business relationships, wants to help Convening Leaders participants rethink their transactional approach to contracts so they “co-create instead of negotiate” — and start fresh for a post-pandemic world.
Return on Events: New Metrics for Now — and Into the Future
The PCMA research study, Beyond ROI to ROE, provides a new framework and toolkit to help business event professionals analyze, quantify, and report on the impact of meetings and events — with a novel approach that makes it possible to equally measure the countable metrics and the magic that happens when we gather.
How Hybrid Is Taking Center Stage in Convention Centers
To meet the evolving needs of the business events industry in light of the COVID-19 pandemic, convention centers and other meeting venues are adding broadcast studios to their list of options for event producers.
Hybrid Meetings: Finding Balance Between Scale and Serendipity
Large digital meetings have scale, while smaller in-person meetings can deliver serendipity. Hybrid meetings of the future have potential to deliver both, said futurist Mark Pesce.
Virtual Events: 4 Ways to Raise the Bar
In the second half of 2020, many virtual conferences grew attendance, attracting global and non-member participants. Part of this growth — which improves reach and brand for organizers — can be attributed to significantly reduced registration pricing.
How DMOS are Slowly but Steadily Rebuilding for a Different Future
Destination marketing organizations are reinventing themselves in the wake of the COVID-19 crisis, becoming disseminators of information, hybrid meeting experts, and stewards of the destination.
Bringing a Destination to Life for Planners During COVID
When the Netherlands Board of Tourism & Conventions invited meeting professionals to an online event, they were hoping to provide a little bit of disconnection — in a good way.
Getting Personal in a Digital Crowd
A group of Georgia Tech students, and the event technology company they founded, have created a platform that allows for flexible, self-selected conversations in the digital space.
‘We Have Flown Away From Events and Landed Somewhere Else’
We have to stop thinking that we are creating online events, says event producer Heather Mason, and reimagine them as broadcasts. Having that mindset will not only change how the experience is delivered to an audience, it will make organizers far more valuable to their organizations.
Why Did Four Times More Women Than Men Leave the Workforce in September?
Of the 1.1 million U.S. workers who dropped out of the labor force last month, 80 percent were women. Here are some recommendations from workplace experts on how to stop the coronavirus crisis from creating a backwards slide in gender diversity.
Creativity Is Imperative and Wonder Is Not a Luxury
As the pandemic demands we find new ways of doing things, consultant Natalie Nixon offers a strategic and tactical map to becoming more creative.
Lessons Learned After Hosting a 100-Person Face-to-Face Event
Georgia Society of Association Executives hosted its annual meeting last month in person with safety measures in place — and saw opportunities to do even better next time, with genius solves for recognizing masked attendees.
Dutch Museum and Convention Center Partner for Drive-Through Exhibit
A Rotterdam art museum and convention center embraced the new drive-in trend for an innovative experience for art lovers during the pandemic.
Top Takeaways From the Primetime Emmy Awards — a Normal, and New Normal, Production
With a host at the Staples Center in Los Angeles and nominees livestreaming from around the world, the 72nd Primetime Emmys showed how the right production footwork can seamlessly blend a live and digital event to engage audiences during COVID-19.
Fast-Tracking a Career in Events by Working at the 2020 DNC
John Yoerger is still a student in hospitality management, but at 22, he has already amassed a wealth of event management experience.