February 2020

Cover illustration by Illustration by Michele Marconi

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4 Event-Marketing Trends to Try Now

Doing the same old thing may just get you the same old results. Here are four fresh ideas for acquiring attendees.

BY Kimberly Hardcastle-Geddes February 9, 2020

Why Adopting an Agile Learning Mindset Is Crucial for Your Career

Human skills — flexibility, adaptability, time management, and prioritization — are becoming the most important skills to have at work, says future-of-work expert Heather McGowan.

BY Barbara Palmer February 4, 2020

Discovering the Palm Beaches

Southeast Florida’s collection of several dozen communities offers a singularly memorable experience for groups.

BY Casey Gale January 31, 2020

The Kitchen Conference Is Making Culinary Careers More Accessible

The nonprofit Hot Bread Kitchen rolled out its inaugural Kitchen Conference in Brooklyn, New York, in November, extending its mission to create employment opportunities for women.

BY Casey Gale January 31, 2020

Alan Kleinfeld’s Career Path: He’s a Planner With a Badge

The initials after Alan Kleinfeld’s name — CMP and LEO (Law Enforcement Officer) — hint at his unique blend of pursuits.

BY Jasmine Zhu January 30, 2020

NostalgiaCon: Like Comic Con, With a Decades-Themed Twist

What do The Goonies, Val Kilmer, and big shoulder pads have in common? They’re all from the ‘80s and were featured at NostalgiaCon — a Comic Con-esque event that brought 2,500 pop culture enthusiasts together at the Anaheim Convention Center last September.

BY Casey Gale January 30, 2020

How Do You Make Your Annual Event a Success?

Here are the top five things you can do to position your annual event to thrive, with aspects from registration to design.

BY Don Neal January 30, 2020

How One Organization Made Their Event Sustainable — From F&B to Sessions

The International Association of Conference Centers set out to make its 2019 Europe Knowledge Festival one of the first events to earn a new EIC Sustainable Events Standards.

BY Jasmine Zhu January 30, 2020

When to Use — and Not Use — Headphones for Open-Space Learning

As conference organizers strive to develop more innovative session formats, headphones are being used more often. What began as a novelty has now evolved into a seemingly essential element in our toolkit — but we should use headphones purposefully and wisely.

BY Dave Lutz, CMP January 30, 2020

How to Use Debate to Boost Audience Engagement

Events produced by the nonprofit Intelligence Squared U.S. (IQ2US) demonstrate that formal debates can boost audience engagement and sway opinions. But the format is more exacting than you might think.

BY Barbara Palmer January 30, 2020

What Event Planners Can Learn From ‘Zombie Malls’

One brick-and-mortar retailer is defying the odds in the otherwise crumbling mall landscape. What can event planners learn from its strategy?

BY Michelle Russell January 30, 2020

Will Your Event Website Be Shamed by Google?

Google is toying with the idea of “shaming” slow-loading websites by displaying a “Usually loads slow” splash screen in place of a homepage when someone is trying to visit the site using Chrome. Here’s what you need to know — and what you should make sure you’re doing now to speed up the user experience.

BY Joe Dysart January 30, 2020

Heather McGowan: Future-Proofing Your Career

Your mindset, more than your skillset, will be key to adapting to the changes ahead, according to Heather McGowan, one of the world’s leading experts on the future of work.

BY Barbara Palmer January 29, 2020

How Business Events Can Help Australia and Puerto Rico

As Australia and Puerto Rico cope with bushfires and the aftermath of a series of earthquakes, there are opportunities for the events industry to come to their aid, says PCMA President and CEO Sherrif Karamat. Here’s what PCMA is doing, and how you can help.

BY Sherrif Karamat January 22, 2020

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