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February 2020
Today, event attendees are tourists, too. Here are a handful of rising global destinations that have the goods planners need and the attractions delegates want.
Cover illustration by Illustration by Michele Marconi
view digital edition subscribe4 Event-Marketing Trends to Try Now
Doing the same old thing may just get you the same old results. Here are four fresh ideas for acquiring attendees.
Why Adopting an Agile Learning Mindset Is Crucial for Your Career
Human skills — flexibility, adaptability, time management, and prioritization — are becoming the most important skills to have at work, says future-of-work expert Heather McGowan.
Discovering the Palm Beaches
Southeast Florida’s collection of several dozen communities offers a singularly memorable experience for groups.
The Kitchen Conference Is Making Culinary Careers More Accessible
The nonprofit Hot Bread Kitchen rolled out its inaugural Kitchen Conference in Brooklyn, New York, in November, extending its mission to create employment opportunities for women.
Alan Kleinfeld’s Career Path: He’s a Planner With a Badge
The initials after Alan Kleinfeld’s name — CMP and LEO (Law Enforcement Officer) — hint at his unique blend of pursuits.
NostalgiaCon: Like Comic Con, With a Decades-Themed Twist
What do The Goonies, Val Kilmer, and big shoulder pads have in common? They’re all from the ‘80s and were featured at NostalgiaCon — a Comic Con-esque event that brought 2,500 pop culture enthusiasts together at the Anaheim Convention Center last September.
How Do You Make Your Annual Event a Success?
Here are the top five things you can do to position your annual event to thrive, with aspects from registration to design.
How One Organization Made Their Event Sustainable — From F&B to Sessions
The International Association of Conference Centers set out to make its 2019 Europe Knowledge Festival one of the first events to earn a new EIC Sustainable Events Standards.
When to Use — and Not Use — Headphones for Open-Space Learning
As conference organizers strive to develop more innovative session formats, headphones are being used more often. What began as a novelty has now evolved into a seemingly essential element in our toolkit — but we should use headphones purposefully and wisely.
How to Use Debate to Boost Audience Engagement
Events produced by the nonprofit Intelligence Squared U.S. (IQ2US) demonstrate that formal debates can boost audience engagement and sway opinions. But the format is more exacting than you might think.
What Event Planners Can Learn From ‘Zombie Malls’
One brick-and-mortar retailer is defying the odds in the otherwise crumbling mall landscape. What can event planners learn from its strategy?
Will Your Event Website Be Shamed by Google?
Google is toying with the idea of “shaming” slow-loading websites by displaying a “Usually loads slow” splash screen in place of a homepage when someone is trying to visit the site using Chrome. Here’s what you need to know — and what you should make sure you’re doing now to speed up the user experience.
Heather McGowan: Future-Proofing Your Career
Your mindset, more than your skillset, will be key to adapting to the changes ahead, according to Heather McGowan, one of the world’s leading experts on the future of work.
How Business Events Can Help Australia and Puerto Rico
As Australia and Puerto Rico cope with bushfires and the aftermath of a series of earthquakes, there are opportunities for the events industry to come to their aid, says PCMA President and CEO Sherrif Karamat. Here’s what PCMA is doing, and how you can help.