How the events industry is exploring the metaverse’s current and future potential.
Cover illustration by Chiara Vercesiview digital edition subscribe
The Multiple Realities of Meeting in the Metaverse
Drawing inspiration from the film that swept the Academy Awards. Or maybe just its title — ‘Everything Everywhere All at Once.’
‘Relationships Change Us More Than Facts’
Why we need bigger circles and to keep having difficult conversations.
Meeting for Cosmetic Reasons
The 76th Society of Cosmetic Chemists’ Annual Meeting & Showcase reunited members for networking plus a program designed around a ‘Future of Beauty’ theme.
The Metaverse and Events, According to ChatGPT
Convene asked ChatGPT, a generative artificial intelligence released by OpenAI in 2022, how the metaverse will improve business events. Here’s what it told us.
What Does an Event in the Metaverse Look Like?
The World Economic Forum, along with partners Microsoft and Accenture, gave us a preview of the possibilities at its Annual Meeting in January 2023.
A Virtual Tour Through Atlanta’s Convention Offerings
Atlanta Meta World, launched in 2022 by the Atlanta Convention & Visitors Bureau, aims to attract real-life meetings and tourism through its lifelike virtual platform. Managing Editor Casey Gale took the platform for a spin.
Un-Remote Work in the Metaverse
The most popular use-case scenario for the metaverse today, according to the CEO of 3D virtual and hybrid event platform MootUp, is a direct result of our hybrid work world.
How the Metaverse Can Solve the Limitations of Physical Events
Yaron Lipshitz, CEO of event-tech company Allseated, on the business application of the metaverse to events.
What Exactly Is the Metaverse? Here’s One Expert’s Take.
Entrepreneur and academic Tommaso Di Bartolo, speaking at Convening Leaders 2023, tackled the metaverse questions many in events are asking.
Maximizing Minority-Owned Brands
A new training and mentorship program in the F&B sector of consumer packed goods is helping entrepreneurs of color gain access to — and find success at — industry trade shows.
How Event Destinations Are Facing the Crime Challenge
With meeting professionals making safety and security a top priority for their events, destinations are finding innovative solutions to augment public safety programs.
Everyday Awe and Its Effects on Our Brains
Awe is a powerful force for bringing people together — and it’s not just for special occasions.
The Third-Most Stressful Job in the World
Before the pandemic, one could argue that jobs with life-and-death consequences were surely more stressful than planning an annual conference. But things have changed.
Business Events and Air Travel — a Climate Conundrum
At a sustainability session at PCMA Convening Leaders 2023, a climate scientist and a panel of events professionals grappled with how to address the business events industry’s largest single contributor to global warming.
Convention Center Veteran Is Making a Difference in her Community
Lisa Williams, senior national sales manager at the Orange County Convention Center and founder of a local nonprofit that has supported and mentored hundreds of teenage girls in and around Orlando, Florida, shares stories from her dual roles.
Finding Event Registration Patterns
One group of planners shared their registration pickup data for their 2022 events vs. their pre-COVID events to identify trends that may continue in the short term.
How to Use Social Proof to Market Your Event
There’s a reason why the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people, and that also goes for whether to attend an event.