July 2019

July 2019

Cover illustration by Nomoco

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On Site in Orlando: Familiar Venues, New Adventures

Roughly 7.5 million business event attendees flocked to Orlando in 2018, proving the destination has a lot to offer groups.

BY Curt Wagner July 2, 2019

5 Trends That Will Define Events for Years to Come

By paying close attention to the relationship between creativity, collaboration, and community, the Long Beach Convention & Entertainment Center has evolved to embody five trends that will define events for years to come.

BY Barbara Palmer July 1, 2019

A Not-So-Welcoming World for LGBTQ Travelers

Pride Month shined a light on those corners of the world that still have a ways to go when it comes to welcoming LGBTQ travelers — something that event organizers need to keep in mind when selecting host destinations.

BY David McMillin July 1, 2019

10 Trends in Experiential Events

Based on an industry-wide research study, Agency EA’s “2019 Experiential Marketing Trends Report” uncovered a number of emerging trends and traditional tactics that are being approached in new ways. Here are 10 trends in experiential events.

BY Nancy Mann Jackson June 28, 2019

Is Experiential Marketing the Most Effective Form of Brand Marketing?

According to 77 percent of respondents from a recent report by Agency EA, experiential marketing has proven to be the most effective form of marketing for their brands. Agency EA broke it down for Convene, using Samsung’s 10th annual Galaxy Unpacked as an example.

BY Nancy Mann Jackson June 28, 2019

Two Ways to ‘Engineer the Unexpected’ at Events

If we are going to dedicate the time, money, and resources to bring people together, then we owe it to them to create a space that changes them in some way. I love the idea of engineering the unexpected.

BY Beth Surmont June 27, 2019

‘Pride Month Reminds Us to Pause and Reflect on Inclusion’

At every event, our community must lead the charge to create inclusive experiences. We have a global platform where we can create a respectful space for diverse perspectives, where we can learn from each other, share ideas, and find common ground. 

BY Sherrif Karamat June 27, 2019

Why the North American International Auto Show is Getting a Tuneup

After 31 years, the Detroit Auto Show is moving from January to June and going from 14 days to 12. Will those efforts to ‘evolve and change’ rev up the event?

BY Jennifer N. Dienst June 27, 2019

How to Leverage Agile Marketing for Your Event Campaigns

Agile marketing is a new way to look at your campaign efforts — part science, part art, and lots of collaboration.

BY Kimberly Hardcastle-Geddes June 27, 2019

Postcards From Montreux: Accor Hotels’ Global Meeting Exchange in Switzerland

Convene Deputy Editor Barbara Palmer finds that Montreux, Switzerland, lives up to the hype about its majestic beauty when she attends Accor Hotels’ Global Meeting Exchange there. Here’s what else she discovered.

BY Barbara Palmer June 26, 2019

2019 ECEF Bookended by Data and an ‘Epiphany’

Sensible and sustainable food consumption should be a goal we all share, and every meetings industry stakeholder — including attendees — needs to be part of the conversation.

BY Michelle Russell June 26, 2019

27 Cost-Effective Solutions for Food Waste

ReFED, a nonprofit focused on eliminating food waste in the U.S., has created a list of 27 cost-effective, scalable solutions, some of which address the biggest problems faced by meeting planners.

June 26, 2019

Workhuman Live 2019 Aims to Achieve Human-Centered Workplaces

An offshoot of the Workhuman, an organization that creates performance management solutions, focuses on “the future of work.”

BY Casey Gale June 26, 2019

Two Strategies to Optimize Revenue and Attendee Experience

Event organizers often face competing needs: Suppliers rely on booth traffic while attendees want to pack in as many sessions as possible. Velvet Chainsaw’s Dave Lutz outlines strategies to please them both.

BY Dave Lutz, CMP June 25, 2019

Benefits of Transparency

Two professors partnered with the Maritz Field Research Collaborative to conduct a study aiming to measure the impact of transparency on rewards and loyalty programs.

BY Michelle Russell June 25, 2019

PeopleScience’s Jeff Kreisler Examines Why We Do What We Do

Jeff Kreisler, editor-in-chief of PeopleScience, explains the field of behavioral science and behavioral economics.

BY Michelle Russell June 25, 2019

How Meeting Professionals Can Help End Human Trafficking

ECPAT-USA has been scaling up efforts to include the events industry as a partner in combatting human trafficking. We talk to the organization’s director of private sector engagement to see how that is taking shape.

BY Barbara Palmer June 25, 2019

OzTek Advanced Diving Conference Goes Deep to Inspire

Created by serious divers for serious divers, conference welcomes other levels to soak up knowledge from speaker-focused program.

BY Casey Gale June 24, 2019

No Doggy Bag for You: Digging into the Issue of Food Waste

A cooking class — and its no-doggy-bag policy — speaks to the larger issue of how we need to make eliminating food waste a priority at events.

BY Michelle Russell June 17, 2019

ASAE’s Risky Approach to Registration Pricing

ASAE wanted to attract more attendees for its annual XDP gathering, so it made an unconventional offer to prospective registrants: Pay what you think it’s worth after attending the event. How did the experiment work out?

BY David McMillin May 24, 2019

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