Experiential Marketing and the ‘Future of Meeting and Events’

Authors: Nancy Mann Jackson       
Barbara Palmer       

Convene‘s July 2019 cover illustration designed by NOMOCO.

Convene explores the creation of immersive event experiences, taking a behind-the-scenes look at Samsung’s Galaxy Unpacked, an experiential marketing event that delivers on the top trends identified in a recent attendee-engagement study. Plus, an in-depth report illustrates how one event venue — Long Beach Convention and Entertainment Center — embodies five consumer trends spotlighted in the PCMA Foundation/Marriott study, “The Future of Meetings & Events,” by designing environments that connect with attendees at a human and emotional level.

You can read the following articles from the Convene July 2019 cover story for CMP Credit:

Test Time

› Earn one clock hour of certification credit. Once you’ve finished reading these articles, download ‘The Future of Meetings & Events’ trend report.

› To earn certification clock hours, visit Convene’s CMP Series page to answer questions about information contained in this CMP Series article and the additional material. The Certified Meeting Professional (CMP) is a registered trademark of the Events Industry Council.