The Pacific Room at Long Beach Convention Center. (Courtesy Long Beach Convention Center)
Innovation strategist Amy Blackman has a personal rule on airplanes — flying time is “me time”— which she helps enforce by wearing a big blue set of headphones when she travels. But during a flight to Pittsburgh in January 2019, Blackman found herself without her headphones, and sitting next to a passenger who couldn’t help himself from noticing the presentation she was polishing on her laptop.
The curious passenger was Joseph Jenci, a senior vice president for sales and service at Long Beach Convention & Visitors Bureau (LBCVB), who, like Blackman, was headed to PCMA’s Convening Leaders, where Blackman was to co-present the results of a yearlong, global study about future trends.
Jenci attended the standing-room-only session, where he was struck by the fact that every one of five trends outlined in the report, The Future of Meetings & Events, already was visible back home at the Long Beach Convention & Entertainment Center (LBCEC). And when Blackman, who lives in Southern California, visited the Long Beach campus a few weeks later for a tour, “my mind was blown,” she said. “What I was witnessing was the physical manifestation of everything in the trends report — everything researchers had thought about, written about, and synthesized for the past year. It was a living case study.”
Read about the five trends, and what they mean for the future of event spaces by downloading the white paper.
Receive one clock hour of certification credit by reading the articles from the July Convene CMP Series.