Lessons learned from launching Newtopia Now, a new event that debuted Aug. 25-28, 2024, in Denver, Colorado to fill a gap in the natural products market.

Gross profit is the metric that matters most to leaders. By understanding and tracking this key measurement, you can enhance your credibility and value as an event organizer with senior leadership during the recovery process.

Here are five ways for planners to embrace the “every job is a climate job” perspective to design more sustainable events and move the industry forward.

Master the marketing magic behind the blockbuster movie musical ‘Wicked: Part One’ — and make it work within your budget.

From AI to data to video, there’s a lot for event organizers to consider in the coming year — and mdg’s team has some recommendations on what to focus on.

Annual conferences can be a valuable platform for helping your attendees — and their organizations — develop and retain future leaders, aka “hi-po’s.”

We’ve changed things up this year with our Annual Industry Forecast to give you more pointed insights for what may lie ahead.

Having new exhibitors at an event can create buzz, encourage repeat attendance, attract new audiences, and help position a show as the go-to source for product discovery.

As event organizers, it is no longer enough for us to create space and then stand back and let our attendees do the work of networking. We have to make it easy for them.

Finding a common interest — whether it be elephant sculptures, paintings, or something else — is one way to elevate conversations and cultivate connections.

One key connection between DEI and sustainability is a shared commitment to challenging the status quo. While technology can help us solve some issues, it alone isn’t enough. We need to think and act in new ways.

Younger attendees are using social platforms as search engines and, in the process, discovering brands. Here are four tips to help event brands drive engagement and boost attendance numbers in this new era of social media.