These strategies will help you be proactive in navigating shifts in policies and the economic and geopolitical landscape.

Across the events industry, content and experiences are being reimagined to attract Gen Z audiences. According to research conducted earlier this year by Freeman and The Harris Poll, it looks like those efforts are paying off: Gen Z wants to attend industry events. So, why aren’t more young professionals showing up? Here’s how some events are bridging this gap.

As unsettling as it is these days to find ourselves in a very uncertain environment around the world, we can cut through the fog by drawing on our experience.

We can draw on what we’ve learned in the past five years to support our audiences and organizations through this latest rough spot for events.

Tariffs, government downsizing, regulation changes, and shifts in international relations are impacting industries worldwide — and prompting event organizers to rethink their approach to attendee and exhibitor acquisition. Here are four ways to keep participation on track and deliver value in an unpredictable world.

Realizing our planet has limited rather than endless resources has the opposite effect on our creativity, making us more rather than less innovative.

It may seem premature to sound the alarm, but here goes: Trump’s executive order directed toward transforming government spending will likely have a significant impact on meetings in the scientific, health-care, and academic sectors.

Here are some of the new ways PCMA is moving the industry — and society — forward.

One minute, TikTok is banned; the next, it’s back. Then Meta decides to ditch professional fact-checking. Threads’ popularity skyrockets, then struggles to keep users engaged. Here are tips for navigating the shifting social-media landscape.

Thinking about how you want your participants to feel at the end of their experience is a great start to planning your event. But you also need to ask them the right questions to get there.

Lessons learned from launching Newtopia Now, a new event that debuted Aug. 25-28, 2024, in Denver, Colorado to fill a gap in the natural products market.

Gross profit is the metric that matters most to leaders. By understanding and tracking this key measurement, you can enhance your credibility and value as an event organizer with senior leadership during the recovery process.