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For the Ages
Here’s to the one thing that unites all generations of event attendees — feeling like we belong.
Four Ways to Level up Your Event Potential
If you want people to travel to your in-person event, you must give them a compelling reason to come. Aim to make them active participants in the program and its outcomes.
Changing the Way We Talk About the Climate
Let’s call global warming what it really is — ‘climate cancer’ — and start talking seriously about how the events industry can take action to solve it.
Bouncing Forward With a Sense of Possibility and Purpose
We’ve restarted the business events industry without a clear linear roadmap that we had in the past.
All-Purpose Marketing for the International Baking Industry Exposition
A lot has changed since the last International Baking Industry Exposition was held in 2019. Here’s how the 2022 edition took a fresh approach to marketing.
3 Formats for the Next Generation of Panel Sessions
It’s time to bring back panels — but not in the same tired format. Here are three ideas to mix things up.
Easy as Pie: 3 Strategies to Refresh Your Events
Changed audiences need changed events to meet them where they are.
When Marketing an Event, Advertise Outside Your Lane
You can build a pipeline into new, untapped audiences by incorporating high-impact digital mediums once reserved only for consumer brands into your event marketing plan.
Touch and Go Time for Business Events
The Business Events Industry need to keep moving forward even as we redraw our map.
The Future of Event Planning: Into the Unknown
Planning for events never seemed as rife with uncertainties — including the climate crisis — as today.
5 Ways to Turn Uncertainty Into New Opportunities
Those who embrace uncertainty — or at least get more comfortable with it — will be better positioned to survive and thrive. Here’s how.