Columns

For the Ages

Here’s to the one thing that unites all generations of event attendees — feeling like we belong.

BY Michelle Russell December 18, 2022

Think and Think Again

Why holding fast to your opinions may be overrated.

BY Sherrif Karamat December 18, 2022

Four Ways to Level up Your Event Potential

If you want people to travel to your in-person event, you must give them a compelling reason to come. Aim to make them active participants in the program and its outcomes.

BY Beth Surmont November 14, 2022

Changing the Way We Talk About the Climate

Let’s call global warming what it really is — ‘climate cancer’ — and start talking seriously about how the events industry can take action to solve it.

BY Sherrif Karamat November 1, 2022

Bouncing Forward With a Sense of Possibility and Purpose

We’ve restarted the business events industry without a clear linear roadmap that we had in the past.

BY Michelle Russell November 1, 2022

All-Purpose Marketing for the International Baking Industry Exposition

A lot has changed since the last International Baking Industry Exposition was held in 2019. Here’s how the 2022 edition took a fresh approach to marketing.

BY Kimberly Hardcastle-Geddes Kate Ammerman October 31, 2022

3 Formats for the Next Generation of Panel Sessions

It’s time to bring back panels — but not in the same tired format. Here are three ideas to mix things up. 

BY Dave Lutz, CMP October 24, 2022

Easy as Pie: 3 Strategies to Refresh Your Events

Changed audiences need changed events to meet them where they are.

BY Beth Surmont October 12, 2022

When Marketing an Event, Advertise Outside Your Lane

You can build a pipeline into new, untapped audiences by incorporating high-impact digital mediums once reserved only for consumer brands into your event marketing plan.

BY Joe Mathieu October 10, 2022

Touch and Go Time for Business Events

The Business Events Industry need to keep moving forward even as we redraw our map.

BY Sherrif Karamat October 3, 2022

The Future of Event Planning: Into the Unknown

Planning for events never seemed as rife with uncertainties — including the climate crisis — as today.

BY Michelle Russell October 1, 2022

5 Ways to Turn Uncertainty Into New Opportunities

Those who embrace uncertainty — or at least get more comfortable with it — will be better positioned to survive and thrive. Here’s how.

BY Beth Surmont September 22, 2022

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