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Creating Empathetic Events
Empathy in design is what takes audience experience to the next level.
The Multiple Realities of Meeting in the Metaverse
Drawing inspiration from the film that swept the Academy Awards. Or maybe just its title — ‘Everything Everywhere All at Once.’
‘Relationships Change Us More Than Facts’
Why we need bigger circles and to keep having difficult conversations.
The Third-Most Stressful Job in the World
Before the pandemic, one could argue that jobs with life-and-death consequences were surely more stressful than planning an annual conference. But things have changed.
How to Use Social Proof to Market Your Event
There’s a reason why the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people, and that also goes for whether to attend an event.
Event Organizers Need Some New Measuring Sticks
Having changed so many things about how we design our events over the past three years — including fresh ways of delivering content, connecting communities, and new pricing models — it’s also time to take a new look at how we measure success.
4 Ideas to Consider When Making Main Stage Contingency Plans
As event professionals hope for a full return to in-person events amid continued uncertainties, having speakers agree to contingency plans is a wise move.
What Should Your Hybrid Event Strategy Be?
When planning your hybrid events, start by determining what you want to accomplish. Here are four important questions for planners to consider.
Event Marketing Resolutions for 2023
Marketing professionals at mdg share how they resolve to renew their approach to digital marketing, branding, messaging, and more.
Five Ways to Jumpstart Your 2023 in Better Form
In this time of “The Great Sorting,” Convening Leaders 2023 speaker Daniel Pink said, we have to figure things out for ourselves. Here are his tips to help us find our way.
Charting a Bold New Path for PCMA
For any organization, embracing change is key to transformation.
8 Ways to Plan Face-to-Face Events for 2023
Hint: It’s not about getting your pre-pandemic groove back.