Columns

Creating Empathetic Events

Empathy in design is what takes audience experience to the next level.

BY Beth Surmont April 7, 2023

The Multiple Realities of Meeting in the Metaverse

Drawing inspiration from the film that swept the Academy Awards. Or maybe just its title — ‘Everything Everywhere All at Once.’

BY Michelle Russell April 2, 2023

‘Relationships Change Us More Than Facts’

Why we need bigger circles and to keep having difficult conversations.

BY Sherrif Karamat April 1, 2023

The Third-Most Stressful Job in the World

Before the pandemic, one could argue that jobs with life-and-death consequences were surely more stressful than planning an annual conference. But things have changed.

BY Dave Lutz, CMP March 6, 2023

How to Use Social Proof to Market Your Event

There’s a reason why the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people, and that also goes for whether to attend an event.

BY Kimberly Hardcastle-Geddes February 13, 2023

Event Organizers Need Some New Measuring Sticks

Having changed so many things about how we design our events over the past three years — including fresh ways of delivering content, connecting communities, and new pricing models — it’s also time to take a new look at how we measure success.

BY Beth Surmont February 3, 2023

4 Ideas to Consider When Making Main Stage Contingency Plans

As event professionals hope for a full return to in-person events amid continued uncertainties, having speakers agree to contingency plans is a wise move.

BY Dave Lutz, CMP January 27, 2023

What Should Your Hybrid Event Strategy Be?

When planning your hybrid events, start by determining what you want to accomplish. Here are four important questions for planners to consider.

BY Beth Surmont January 23, 2023

Event Marketing Resolutions for 2023

Marketing professionals at mdg share how they resolve to renew their approach to digital marketing, branding, messaging, and more.

BY Kimberly Hardcastle-Geddes January 19, 2023

Five Ways to Jumpstart Your 2023 in Better Form

In this time of “The Great Sorting,” Convening Leaders 2023 speaker Daniel Pink said, we have to figure things out for ourselves. Here are his tips to help us find our way.

BY Michelle Russell January 19, 2023

Charting a Bold New Path for PCMA

For any organization, embracing change is key to transformation.

BY Sherrif Karamat January 16, 2023

8 Ways to Plan Face-to-Face Events for 2023

Hint: It’s not about getting your pre-pandemic groove back.

BY Kimberly Hardcastle-Geddes January 12, 2023

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