Being intentional about integrating art into the design of a program gives the participant experience an added dimension.

The global business events industry can play a role in countering the world’s rising levels of distrust.

For years, event marketers would update last year’s budget, refresh the creative, promote the timeless value proposition, target the core audience, and optimize around the same benchmarks. But in a world shaped by generational shifts in the workforce, late registration behavior, economic uncertainty, AI advancements, and seemingly infinite competitors for the time and attention of our audiences, this familiar approach no longer works. Here’s what to do instead.

Five events industry experts share how to plan your organization’s milestone, like a significant anniversary, so it honors the past while pointing the way toward the future.

Scenarios like these will be here faster than we think.

The recent opening keynote of the American Occupational Therapy Association Annual Conference & Expo was a master class in how to make an authentic emotional connection with the audience — and came as a complete surprise to the speaker.

The best way for you to design events for Gen Z is by engaging Gen Z members of your team or at your organization in the process.

Bringing people together strengthens the human capacities — including empathy and trust — that technology alone cannot create. Here’s how even strategists can stay human-centered while they equip themselves and their teams with the skills to leverage AI.

Some news from behind the scenes.

Are you running a growth strategy for your event or a replacement strategy?

Great hospitality doesn’t have to cost a lot. Sometimes a simple, intentional gesture — like a handwritten note — can be the most powerful.

The Savannah Bananas recently inked a deal with ESPN, ABC, and Disney+ to stream 25 games in 2026 — proof of their large and growing fan base. Here’s how events can take a page from their marketing playbook to cultivate a strong following.