Columns

Event Organizers Need Some New Measuring Sticks

Having changed so many things about how we design our events over the past three years — including fresh ways of delivering content, connecting communities, and new pricing models — it’s also time to take a new look at how we measure success.

BY Beth Surmont February 3, 2023

4 Ideas to Consider When Making Main Stage Contingency Plans

As event professionals hope for a full return to in-person events amid continued uncertainties, having speakers agree to contingency plans is a wise move.

BY Dave Lutz, CMP January 27, 2023

What Should Your Hybrid Event Strategy Be?

When planning your hybrid events, start by determining what you want to accomplish. Here are four important questions for planners to consider.

BY Beth Surmont January 23, 2023

Event Marketing Resolutions for 2023

Marketing professionals at mdg share how they resolve to renew their approach to digital marketing, branding, messaging, and more.

BY Kimberly Hardcastle-Geddes January 19, 2023

Five Ways to Jumpstart Your 2023 in Better Form

In this time of “The Great Sorting,” Convening Leaders 2023 speaker Daniel Pink said, we have to figure things out for ourselves. Here are his tips to help us find our way.

BY Michelle Russell January 19, 2023

Charting a Bold New Path for PCMA

For any organization, embracing change is key to transformation.

BY Sherrif Karamat January 16, 2023

8 Ways to Plan Face-to-Face Events for 2023

Hint: It’s not about getting your pre-pandemic groove back.

BY Kimberly Hardcastle-Geddes January 12, 2023

For the Ages

Here’s to the one thing that unites all generations of event attendees — feeling like we belong.

BY Michelle Russell December 18, 2022

Think and Think Again

Why holding fast to your opinions may be overrated.

BY Sherrif Karamat December 18, 2022

Four Ways to Level up Your Event Potential

If you want people to travel to your in-person event, you must give them a compelling reason to come. Aim to make them active participants in the program and its outcomes.

BY Beth Surmont November 14, 2022

Changing the Way We Talk About the Climate

Let’s call global warming what it really is — ‘climate cancer’ — and start talking seriously about how the events industry can take action to solve it.

BY Sherrif Karamat November 1, 2022

Bouncing Forward With a Sense of Possibility and Purpose

We’ve restarted the business events industry without a clear linear roadmap that we had in the past.

BY Michelle Russell November 1, 2022

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