Columns

Going Beyond a Green Event: How to Make Sustainability a Priority

Demonstrating sustainability at your events sends an important message to your stakeholders. But how can you have more of an impact on the industries and professions you serve?

BY Kimberly Hardcastle-Geddes October 22, 2021

Leaving Your Event’s Host City Better Because You Were There

After living through a pandemic, conference participants will be more apt to lean towards conferences that align with their beliefs and passions through corporate social responsibility efforts.

BY Dave Lutz, CMP October 13, 2021

Getting Serious About Sustainable Event Design

Event and experience designers have the opportunity to create an environment that is not only physically and emotionally transformative for attendees, but also has an impact on sustainability. Here’s how to start.

BY Don Neal October 13, 2021

The Peaks and Valleys of Events Industry Recovery

The business events industry’s recovery may not be following the straight path that we had hoped, but it is taking shape in other ways.

BY Michelle Russell October 8, 2021

8 Reasons to Gather at In-Person Events

Recent research indicates that events can be held safely in person if COVID-19 protocols are in place.

BY Kimberly Hardcastle-Geddes October 4, 2021

Don’t Skimp on Images in Your Event Marketing During COVID Times

During the pandemic, the strategic use of images can do everything from conveying your event’s welcoming-to-all culture to quelling participants’ concerns over health and safety — as long as you follow through on those messages.

BY Kimberly Hardcastle-Geddes September 9, 2021

4 Strategies to Win Back International In-Person Attendees

Want to ensure a steady return of international participants at your in-person events in 2022? Start now by doing these four things, advises an international event marketer.

BY Anjia Nicolaidis August 16, 2021

How to Plan and Host a Profitable Event With Certainty in Uncertain Times

Five strategies to follow — and four questions to ask — to put your events on a forward track.

BY Don Neal August 16, 2021

Event Planners’ Duty of Care During the Pandemic

As we return to in-person meetings, questions and best practices are evolving for hosting large gatherings.

BY Dave Lutz, CMP August 13, 2021

‘Bill to Require Gender Equality in Dummies’

We were about to sail through an intersection but we never made it to the other side. Last fall, my daughter, Megan, was driving me and her infant daughter to meet friends at a park — we had the right of way and Megan was focused on the road ahead, when I saw out of

BY Michelle Russell August 11, 2021

Keeping Your Members and Attendees In Mind

Imagine a dartboard with your customer in the bullseye. That’s the picture you need to envision as you design multichannel events amidst continued uncertainty.

BY Sherrif Karamat August 11, 2021

2 Ways to Make Account-Based Marketing Work for Your Next Event

If you’re addressing a potential decrease in your event attendance, focus on quality over quantity. Here’s how account-based marketing can help you attract quality participants.

BY Shauna Peters June 29, 2021