Columns

Picking Up the Pace

Staying human-centered while meeting the AI challenge.

BY Sherrif Karamat April 10, 2026

What Comes Next

Some news from behind the scenes.

BY Michelle Russell April 8, 2026

Why Retention is the Real Growth Strategy

Are you running a growth strategy for your event or a replacement strategy?

BY Kimberly Hardcastle April 3, 2026

The Power of a Simple Welcome

Great hospitality doesn’t have to cost a lot. Sometimes a simple, intentional gesture — like a handwritten note — can be the most powerful.

BY Beth Surmont March 26, 2026

5 Marketing Strategies From the Savannah Bananas

The Savannah Bananas recently inked a deal with ESPN, ABC, and Disney+ to stream 25 games in 2026 — proof of their large and growing fan base. Here’s how events can take a page from their marketing playbook to cultivate a strong following.

BY Dave Lutz, CMP March 25, 2026

Your Content Using AI

One of the greatest opportunities for leveraging AI in 2026 for your session content is not creating more of it, but rather chunking it into digestible, bite-sized snacks.

BY Dave Lutz, CMP February 23, 2026

6 Planning Habits That Hold Events Back (And What to Do Instead)

Some longtime habits do more harm than good. Here are some to consider letting go of as you design future events.

BY Kimberly Hardcastle February 18, 2026

A Turning Point for the Business Events Industry

Celebrating our 70th anniversary with our eyes on the future.

BY Sherrif Karamat February 1, 2026

Seen Another Way

Having just returned from Convening Leaders (CL) in Philadelphia as I write this, my head is swirling with conversations from the stage and in the hallways, snippets of which mesh with the stories we’ve worked on for this issue. The thread I keep pulling? The importance of reframing.

BY Michelle Russell February 1, 2026

Our New Duty of Relevance

Even one hour of intentional conversation can reshape how
people experience an entire event.

BY Beth Surmont January 29, 2026

Think ‘Presence’ vs. ‘Space’

Exhibitors are looking for different ways to show up at your event — and to make a bigger statement without a bigger booth. Here’s how to rethink your exhibitor offerings.

BY Kimberly Hardcastle January 2, 2026

Equip Your Exhibitors

Most trade-show professionals market and sell booth space and then simply wish their exhibitors well. You can do better — their success is your success.

BY Kimberly Hardcastle December 8, 2025

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