Columns

Be Prepared for the Unexpected at Your Live Event

As in-person events start coming back, the continuing COVID crisis will require that you have a well thought out communications strategy in place. Here’s how to plan for whatever may come.

BY Kimberly Hardcastle-Geddes January 26, 2021

We Never Fail

Convening Leaders reinforced our industry’s remarkable resilience — and our tremendous responsibility to spearhead economic and social recovery, writes PCMA President & CEO Sherrif Karamat.

BY Sherrif Karamat January 25, 2021

Beyond Hybrid: Repackaging Your Conference Content

Over the past year, industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. Agreed, says Velvet Chainsaw’s Dave Lutz, but in order to be successful, meetings of the future also will need to embrace the tenets of strategic product management.

BY Dave Lutz, CMP January 25, 2021

Cleaning up Event Sludge

You want people to register for your event, but are you unintentionally creating friction in marketing efforts, website, and registration process? Here’s how to simplify things.

BY Kimberly Hardcastle-Geddes December 18, 2020

Why Interest in Virtual Events Is Waning — and What to Do About It

With Zoom fatigue plaguing attendees and lack of engagement scaring off sponsors of digital events, it’s time to step up your virtual game.

BY Don Neal December 11, 2020

‘Where the Wood Chopping Happens’

Business events professionals may not see themselves as creative types, but now, more than ever, that’s who you are.

BY Michelle Russell December 9, 2020

Finally, Good News on the COVID-19 Vaccine Front

With two highly effective vaccines in the works, the world just got a dose of hope. We need that, but we also need clear-eyed vision, writes PCMA President and CEO Sherrif Karamat, to move forward as an industry.

BY Sherrif Karamat November 17, 2020

Virtual Events: 4 Ways to Raise the Bar

In the second half of 2020, many virtual conferences grew attendance, attracting global and non-member participants. Part of this growth — which improves reach and brand for organizers — can be attributed to significantly reduced registration pricing. 

BY Dave Lutz, CMP November 12, 2020

How DMOS are Slowly but Steadily Rebuilding for a Different Future

Destination marketing organizations are reinventing themselves in the wake of the COVID-19 crisis, becoming disseminators of information, hybrid meeting experts, and stewards of the destination.

BY Jennifer N. Dienst November 9, 2020

4 Opportunities Hybrid Events Offer

Hybrid events are here to stay, and although there is no one-size-fits-all solution to incorporating integrated models, some best practices can help event planners deliver more holistic, omni-channel engagement — and new revenue streams.

BY Jacquelyn Wells October 30, 2020

The One Thing Every Association Must Do Now

In a nutshell, it’s this: Make the decision on the what, how, and when for your 2021 event and trade-show portfolio.

BY Don Neal October 23, 2020

What Won’t Change

The pandemic has shifted our work and life priorities. Here are some things we’ve started doing while stuck at home that we plan on sticking with.

BY Michelle Russell September 1, 2020