Columns

How to Promote First-Time Exhibitors

Having new exhibitors at an event can create buzz, encourage repeat attendance, attract new audiences, and help position a show as the go-to source for product discovery.

BY Kimberly Hardcastle-Geddes November 1, 2024

5 Strategies for High-Connection Events

As event organizers, it is no longer enough for us to create space and then stand back and let our attendees do the work of networking. We have to make it easy for them.

BY Beth Surmont November 1, 2024

What Art Can Teach Us About Networking

Finding a common interest — whether it be elephant sculptures, paintings, or something else — is one way to elevate conversations and cultivate connections.

BY Michelle Russell October 24, 2024

A New Way of Thinking

One key connection between DEI and sustainability is a shared commitment to challenging the status quo. While technology can help us solve some issues, it alone isn’t enough. We need to think and act in new ways.

BY Sherrif Karamat October 18, 2024

Is It Time to Revamp Your Social Media Strategy?

Younger attendees are using social platforms as search engines and, in the process, discovering brands. Here are four tips to help event brands drive engagement and boost attendance numbers in this new era of social media.

BY Sara Fellows October 13, 2024

3 Ways for Event Planners to Strategically Incorporate AI

Most conversations about the use of artificial intelligence in the events industry focus on use cases that improve workforce productivity and performance for repeatable processes. Here are approaches that not only help you but help your event participants implement AI within their own organizations.

BY Dave Lutz, CMP September 9, 2024

How to Make Networking Feel Less Intimidating

Attendees rank networking as a top priority for event participation. But many people experience social anxiety that prevents them from participating to the fullest. These experiential networking ideas lessen the fear of getting together.

BY Kimberly Hardcastle-Geddes September 4, 2024

3 Events That Delivered Both Connection and Education

Striking the right balance of networking and education when designing your events isn’t impossible. Here’s how these events managed it.

BY Beth Surmont August 20, 2024

Responding to the Climate Crisis Together

We can’t escape from the realities of climate change — but we can choose to create a new path forward.

BY Sherrif Karamat August 2, 2024

What Needs to Change for a Better Events Industry

Some radical and ripe ideas to reinvigorate the events industry — and why it is slow to evolve.

BY Michelle Russell August 2, 2024

5 Ways to Make Event New-Timers Feel Like They Belong

New attendees have often had years of remote or hybrid work and the option of virtual events — in-person interactions may bring on anxiety. Here’s how to help put them at ease and provide them with such a positive experience that they’ll return for your next event.

BY Kimberly Hardcastle-Geddes July 29, 2024

How The Plastics Show Delivered Record Growth

More than 51,000 people attended The Plastics Show, which set new benchmarks for international and exhibitor participation while addressing sustainability.

BY Jack Macleod July 24, 2024

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