Columns

The Top 5 Job Skills Every CEO Will Expect

If you’re the person responsible for your organization’s meetings and trade shows in 2022, here are the capabilities your leadership is looking for you to master.

BY Don Neal April 20, 2021

6 Questions to Consider While Planning Your Hybrid Future

While event organizers are preparing for a return to in-person events, they still must decide if they will or won’t provide audiences digital options. These important considerations can help guide them.

BY Kimberly Hardcastle-Geddes David Saef April 5, 2021

Digital Event Experiences That Go Places

After months of limited in-person social engagement, many in the business events industry are ready to experience real things, places, and spaces. Some organizations are doing just that, even through digital events.

BY Michelle Russell March 31, 2021

Taking Stock, a Year After the Pandemic Was Declared

What have we learned over the past 12-plus months — about ourselves, our roles, and the role business events play in the world’s recovery?

BY Sherrif Karamat March 29, 2021

Risk and Recovery Concerns of Event Organizers and Suppliers

As organizers work through pre-pandemic contractual commitments, they are finding their supply-chain relationships tested like never before.

BY Dave Lutz, CMP March 26, 2021

7 Ways to Use Content Marketing to Drive Interest

Even pre-pandemic, organizations recognized they needed to do a better job of engaging their audience year-round beyond their in-person events. Now it’s absolutely essential to make your content do the hard work of establishing your relevance.

BY Jacquelyn Wells March 22, 2021

Why the Digital Hosted Buyer Program Is Your Best Bet

A DHB program can get your revenue goals back on track, says Don Neal, CEO of 360 Live Media. Here’s how he believes you can get it right.

BY Don Neal February 24, 2021

Getting Comfortable With Uncertainty

Not being sure about future plans is something Convene editor in chief Michelle Russell has come to embrace during the COVID-19 pandemic. 

BY Michelle Russell February 2, 2021

Be Prepared for the Unexpected at Your Live Event

As in-person events start coming back, the continuing COVID crisis will require that you have a well thought-out communications strategy in place. Here’s how to plan for whatever may come.

BY Kimberly Hardcastle-Geddes January 26, 2021

We Never Fail

Convening Leaders reinforced our industry’s remarkable resilience — and our tremendous responsibility to spearhead economic and social recovery, writes PCMA President & CEO Sherrif Karamat.

BY Sherrif Karamat January 25, 2021

Beyond Hybrid: Repackaging Your Conference Content

Over the past year, industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. Agreed, says Velvet Chainsaw’s Dave Lutz, but in order to be successful, meetings of the future also will need to embrace the tenets of strategic product management.

BY Dave Lutz, CMP January 25, 2021

Cleaning up Event Sludge

You want people to register for your event, but are you unintentionally creating friction in marketing efforts, website, and registration process? Here’s how to simplify things.

BY Kimberly Hardcastle-Geddes December 18, 2020