Columns

Four Tips for Transformational Events

Your event guests pay a high price to attend your events. Even the slightest transformational moment they experience on site is worth our effort.

BY Don Neal August 28, 2019

Countdown to Convening Leaders 2020

We’ll continue to push boundaries — and extend our reach — in San Francisco. I invite you to join us on our journey.

BY Sherrif Karamat August 26, 2019

How the Events Industry Intersects With Overtourism

Here are two issues the world is grappling with, and their connection to the business events industry.

BY Michelle Russell August 26, 2019

How Technology Can Help Tell Deeply Human Stories

Here’s a striking example of using technology — 3D holograms to be specific — to preserve human history, for our benefit. Underscore the benefit part.

BY Michelle Russell August 17, 2019

Roy Evans, a True Leader, Visionary in the Events Industry

The business events industry lost a giant with the passing in July of former PCMA President and CEO Roy B. Evans, Jr., CAE, who built PCMA into the global leader in the business events industry it is today.

BY Sherrif Karamat July 31, 2019

Three Trends for Better Events

Looking at how three trends identified in the PCMA Foundation and Marriott “Future of Meetings & Events” report — sense of place, multimodal design, and bigger than oneself — resonate for planners.

BY Beth Surmont July 30, 2019

Challenge Organization, Attendees with Wisdom Conferences Sessions

Looking for a way to differentiate your conference? Drop the ‘something-for-everyone’ program approach and use your event as a setting to deliver wisdom, says Dave Lutz of Velvet Chainsaw Consulting. Here’s what that looks like.

BY Dave Lutz, CMP July 9, 2019

Two Ways to ‘Engineer the Unexpected’ at Events

If we are going to dedicate the time, money, and resources to bring people together, then we owe it to them to create a space that changes them in some way. I love the idea of engineering the unexpected.

BY Beth Surmont June 27, 2019

‘Pride Month Reminds Us to Pause and Reflect on Inclusion’

At every event, our community must lead the charge to create inclusive experiences. We have a global platform where we can create a respectful space for diverse perspectives, where we can learn from each other, share ideas, and find common ground. 

BY Sherrif Karamat June 27, 2019

Two Strategies to Optimize Revenue and Attendee Experience

Event organizers often face competing needs: Suppliers rely on booth traffic while attendees want to pack in as many sessions as possible. Velvet Chainsaw’s Dave Lutz outlines strategies to please them both.

BY Dave Lutz, CMP June 25, 2019

No Doggy Bag for You: Digging into the Issue of Food Waste

A cooking class — and its no-doggy-bag policy — speaks to the larger issue of how we need to make eliminating food waste a priority at events.

BY Michelle Russell June 17, 2019

How to Tell if Your Organization is Ready for Change

The first step for shifting things at your company — before you jump in, make the commitment and the investment, or take a calculated risk — is to determine if the conditions are favorable for organizational change initiatives.

BY Don Neal June 4, 2019