Columns

How the Circular Economy Is Driving Creativity at Meetings

Realizing our planet has limited rather than endless resources has the opposite effect on our creativity, making us more rather than less innovative.

BY Michelle Russell March 18, 2025

How Is DOGE Impacting the Meetings Industry?

It may seem premature to sound the alarm, but here goes: Trump’s executive order directed toward transforming government spending will likely have a significant impact on meetings in the scientific, health-care, and academic sectors.

BY Dave Lutz, CMP March 14, 2025

Innovation, AI, and Inclusivity: The Next Chapter for the Global Events Industry

Here are some of the new ways PCMA is moving the industry — and society — forward.

BY Sherrif Karamat March 10, 2025

How to Diversify Your Social Media Strategy for Events

One minute, TikTok is banned; the next, it’s back. Then Meta decides to ditch professional fact-checking. Threads’ popularity skyrockets, then struggles to keep users engaged. Here are tips for navigating the shifting social-media landscape.

BY Sara Fellows and Keith Campbell February 24, 2025

4 Simple Questions to Design Emotion Into Events

Thinking about how you want your participants to feel at the end of their experience is a great start to planning your event. But you also need to ask them the right questions to get there.

BY Beth Surmont February 21, 2025

5 Insights for Building a New Event

Lessons learned from launching Newtopia Now, a new event that debuted Aug. 25-28, 2024, in Denver, Colorado to fill a gap in the natural products market.

BY Tyler Day February 18, 2025

How Event Strategists Can Drive Leadership Confidence Through Gross Profit Recovery

Gross profit is the metric that matters most to leaders. By understanding and tracking this key measurement, you can enhance your credibility and value as an event organizer with senior leadership during the recovery process.

BY Dave Lutz, CMP January 15, 2025

Why Event Planner Jobs Are Climate Jobs

Here are five ways for planners to embrace the “every job is a climate job” perspective to design more sustainable events and move the industry forward.

BY Beth Surmont January 8, 2025

5 Lessons From the ‘Wicked’ Movie Marketing Campaign

Master the marketing magic behind the blockbuster movie musical ‘Wicked: Part One’ — and make it work within your budget.

BY Kimberly Hardcastle-Geddes January 6, 2025

Event Predictions for 2025

From AI to data to video, there’s a lot for event organizers to consider in the coming year — and mdg’s team has some recommendations on what to focus on.

BY Kimberly Hardcastle-Geddes December 11, 2024

Maximize Event ROI With a High-Potential Workforce Strategy for New Leaders

Annual conferences can be a valuable platform for helping your attendees — and their organizations — develop and retain future leaders, aka “hi-po’s.”

BY Dave Lutz, CMP November 11, 2024

The Pitfalls of Predicting the Future

We’ve changed things up this year with our Annual Industry Forecast to give you more pointed insights for what may lie ahead.

BY Michelle Russell November 7, 2024

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