Columns

2 Ways to Make Account-Based Marketing Work for Your Next Event

If you’re addressing a potential decrease in your event attendance, focus on quality over quantity. Here’s how account-based marketing can help you attract quality participants.

BY Shauna Peters June 29, 2021

If You’re Preparing to Host a Hybrid Event, Stop!

There is no such thing as a hybrid event — there are digital events and in-person events.

BY Don Neal June 27, 2021

5 Ways to Use Influencer Marketing to Drive Attendance

You should be cultivating influencer marketing to promote participation at your next event. Here’s how.

BY Connor Stewart June 11, 2021

We Shouldn’t Take the Air We Breathe for Granted

We have been single-minded in our approach to keeping venues clean and safe for attendees. But we’ve been missing one very important —maybe the most important — thing.

BY Michelle Russell June 1, 2021

Leaning Into In-Person Events

Digital events have their place and will remain an important part of our industry going forward. But it’s our face-to-face events that change the world.

BY Sherrif Karamat June 1, 2021

Why In-Person AI Conferences Are Critical to Society’s Future

An article in The New Yorker earlier this year clearly spelled out how conferences serve as the de-facto lens for ethical considerations of artificial intelligence (AI) applications.

BY Michelle Russell May 28, 2021

5 Program Design Changes to Add Value to Your Conference

We’re seeing a trend that association leadership is more open to making changes to the annual conference than ever before. It’s about time. 

BY Dave Lutz, CMP May 10, 2021

New Rules for Marketing In-Person Events

As face-to-face events start up again, the ways we used to market them no longer work. Here are the new rules.

BY Kimberly Hardcastle-Geddes May 5, 2021

The Top 5 Job Skills Every CEO Will Expect

If you’re the person responsible for your organization’s meetings and trade shows in 2022, here are the capabilities your leadership is looking for you to master.

BY Don Neal April 20, 2021

6 Questions to Consider While Planning Your Hybrid Future

While event organizers are preparing for a return to in-person events, they still must decide if they will or won’t provide audiences digital options. These important considerations can help guide them.

BY Kimberly Hardcastle-Geddes David Saef April 5, 2021

Digital Event Experiences That Go Places

After months of limited in-person social engagement, many in the business events industry are ready to experience real things, places, and spaces. Some organizations are doing just that, even through digital events.

BY Michelle Russell March 31, 2021

Taking Stock, a Year After the Pandemic Was Declared

What have we learned over the past 12-plus months — about ourselves, our roles, and the role business events play in the world’s recovery?

BY Sherrif Karamat March 29, 2021