Columns

How Event Organizers Can Be More Interesting

This one nugget of wisdom from the master of public speaking can help you make your next event more appealing to your audience.

BY Don Neal January 17, 2019

Why the Sustainability of the Trade-Show Business Model is in Question

The most glaring of five realities of the B2B buyer — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — remains a major issue a year after we first discussed it.

BY Dave Lutz, CMP January 15, 2019

Report Spotlights 5 Forces Shaping Future of Business Events Industry

A new report helps event organizers design experiences that will resonate with participants today and tomorrow.

January 2, 2019

How PCMA Is Supporting Business Events Organizers

PCMA is on a quest to create the best roadmap for supporting business events organizers in this time of disruption both within our industry and all around it. We are passionate about this work because we know that face-to-face meetings are catalysts for economic and social progress.

December 27, 2018

Survey Fatigue: 4 Ways to Make the Most of Attendee Feedback

We should stop asking attendees for their feedback if we aren’t going to use it.

December 14, 2018

Humility Is a Virtue, Says Marketing Guru Seth Godin

The Convening Leaders 2019 Main Stage speaker shares insights from his new book, This Is Marketing, and applies them directly to the events industry.

BY Michelle Russell December 9, 2018

How to Be More Learner-Centric at Your Conferences

Getting the convention learner experience right — planning and offering education sessions that go beyond surface learning and enable participants to find meaningful and mentally stimulating experiences — is one of the biggest challenges facing program organizers today.

BY Dave Lutz, CMP December 1, 2018

EIC Study Results Prove Power of Business Events Industry

$1.5 trillion — with a “t” and lots of zeros. Eleven to be exact. That’s the estimated global spend of the business events industry, according to recent Events Industry Council (EIC) research.

BY Sherrif Karamat November 29, 2018

What Do the Top 100 Events of 2018 Tell Us? Plenty for Your Event Design

Plenty. I’ve distilled just a few things to incorporate in your own event design.

BY Don Neal November 29, 2018

Looking Ahead: Embracing the Future

Business events are at the epicenter of the technology boom. Let’s capitalize on the opportunities that brings.

October 31, 2018

Behind the Scenes: ‘An Uncomfortable Position’

Event technologies can help make events run more smoothly, but that’s not the only kind of experience we should be designing for participants.

BY Michelle Russell October 24, 2018

The Spark: Events Need Element of Surprise

Your participants aren’t looking for predictability at your events.

BY Don Neal October 24, 2018