Women, recent research says, have to overcome barriers to career advancement once they become mothers. Events shouldn’t add to their hurdles.

360 Live Media’s Don Neal shares three suggestions — inspired by how destinations attract vacationers — to whet registrants’ appetites.

When it comes to event-tech decisions, your rule of thumb should be that customer experience trumps staff efficiencies. This means that instead of organizing around your organization’s products or silos, organize around your customers.

Our environment plays an integral role in how we process information. At business events, knowledge transfer is more likely if we design settings that meet our participants’ evolving needs.

The responses to two new survey questions indicate that event professionals have an opportunity to play a bigger role in making the world a better place.

Augmented reality and artificial intelligence are not new to the business events industry, but we have seen only a glimpse of the powerful influence both can have. There’s much more to come from both of these technologies.

We peered through the glass right into the patient’s open chest as the surgery team meticulously did their work — holding the young woman’s heart in their hands, inserting a new valve, replacing a coronary artery, and stitching up.

This one nugget of wisdom from the master of public speaking can help you make your next event more appealing to your audience.

The most glaring of five realities of the B2B buyer — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — remains a major issue a year after we first discussed it.

A new report helps event organizers design experiences that will resonate with participants today and tomorrow.

PCMA is on a quest to create the best roadmap for supporting business events organizers in this time of disruption both within our industry and all around it. We are passionate about this work because we know that face-to-face meetings are catalysts for economic and social progress.

We should stop asking attendees for their feedback if we aren’t going to use it.