Columns

New Rules for Conference Sponsorship Pricing

Revenue recovery is an urgent priority for organizers of major conferences and trade shows, and sponsorships can help get you there.

BY Dave Lutz, CMP May 12, 2022

4 Strategies to Guide Your Return to Live Events

With COVID-19 cases down at the time of this writing, we are now largely mask-free, back in offices — and planning furiously to deliver in-person events. Here’s a framework.

BY David Saef April 20, 2022

Outside the Echo Chamber

For insights on how stakeholders want to participate in future events, we’re seeking out unusual sources.

BY Michelle Russell April 6, 2022

10 Timely Insights for Producing an Event in 2022

What to keep in mind — and what to ignore — as you plan your in-person events this year.

BY Kimberly Hardcastle-Geddes April 6, 2022

Extending the Reach of Live Events

Business events professionals must remain vigilant about how we bring value to our audiences, in whatever channel they need.

BY Sherrif Karamat April 6, 2022

5 Lessons for Planners From the SXSW In-Person Experience

Attending this year’s SXSW in person gave Beth Surmont, vice president of event strategy and design at 360 Live Media, some ideas that any organizer can adapt to optimize their events.

BY Beth Surmont March 24, 2022

Increase Event Attendance by Increasing Web Traffic

Three things to keep in mind about your event prospects’ expectations when they land on your website.

BY Michael Engard March 16, 2022

5 Tips to Develop a Plan for Optimizing Event Registration

If you had a major meeting in Q1 or Q2 of 2022, you’ve likely had some sleepless nights, thanks to your registration pacing. Here’s some help for that. 

BY Dave Lutz, CMP March 10, 2022

Looking at In-Person Events With a Fresh Lens

The Four Dimensions hold the secret to creating engaging experiences for a new era of events.

BY Beth Surmont February 14, 2022

7 Hub Spaces to Meet Your Attendees’ Needs

For years, high-tech conferences have designed innovative hub spaces to engage and nurture their top customers. While some of the elements in these areas can be costly to implement, creating a town-square-like experience can help bring your participants together and grow your community.

BY Dave Lutz, CMP January 24, 2022

Event Marketers Need a New Attendee-Acquisition Strategy

Over the last two years, the priorities, values, and behaviors of our audiences have shifted. As event marketers, we should tap into new tactics to increase our attendee acquisition and meet audience needs.

BY Kimberly Hardcastle-Geddes January 24, 2022

How to Build an Event Crystal Ball

The best way to predict the future is to pay attention and be prepared for the “what if?”

BY Beth Surmont January 14, 2022