Columns

5 Ways to Turn Uncertainty Into New Opportunities

Those who embrace uncertainty — or at least get more comfortable with it — will be better positioned to survive and thrive. Here’s how.

BY Beth Surmont September 22, 2022

Avoid a Recovery Mindset When Marketing Your Events

A recovery mindset could be limiting you: Perhaps you’re more focused on replacing what was lost in the past than seizing future possibilities. Instead, here’s how to adopt a growth mindset. 

BY Kimberly Hardcastle-Geddes September 19, 2022

Business Events and Society: Divided We Fall

Business events shed light on complex issues of the day and can help make progress in bridging the political divide.

BY Sherrif Karamat September 2, 2022

Innovative Places to Work Find Success Through Events

According to a new list of the “100 Best Workplaces for Innovators,” events are key to retaining talent and organizational success.

BY Michelle Russell September 1, 2022

Making the Business Case for Attending Events

It’s going to take some time to build conference attendance and corporate travel budgets back to 2019 levels. As we progress through the recovery, conference organizers — now more than ever — must help potential attendees justify their in-person participation in the event.

BY Dave Lutz, CMP August 29, 2022

8 Ways to Put Your Event Content to Work

Before prospects will consider attending an event, they must first know it exists. Here are eight ways to use content to attract prospective attendees for an upcoming event, and to leverage the content you create on site for future prospects. 

BY Christine Johnson August 22, 2022

Attracting Talent to the Business Events Industry

Today’s workforce prizes purpose and flexibility. The business events industry already has one of those covered, but the other may require a shift.

BY Sherrif Karamat August 6, 2022

Wading In: Events Challenged With Another Complex Issue

In the wake of the Supreme Court’s overturning of Roe. v. Wade, many event organizers find they have another contentious issue to handle.

BY Michelle Russell August 5, 2022

How to Deal With 7 Curveballs Thrown at Event Organizers

Planning large conferences has gotten even more complicated. The pandemic and the subsequent Great Resignation have greatly reduced the number of skilled workers in hospitality and related industries. Here are seven areas to take into consideration.

BY Dave Lutz, CMP July 27, 2022

Cross-team Collaboration — the Most Overlooked Event Strategy

Working together across all your teams and partners can help you attract more attendees. Here are some proven tips to create a unified effort.

BY Bill Zimmer July 8, 2022

Speaking Volumes With Your Event Data

If you’ve taken on the job of analyzing data from your events, we’d like to help you share the results in a way that provides forward direction for your organization and boosts your profile.

BY Michelle Russell July 7, 2022

Confessions of a Conference Spy

There is only one feedback question about your events that really matters.

BY Beth Surmont July 1, 2022