Revenue recovery is an urgent priority for organizers of major conferences and trade shows, and sponsorships can help get you there.

With COVID-19 cases down at the time of this writing, we are now largely mask-free, back in offices — and planning furiously to deliver in-person events. Here’s a framework.

For insights on how stakeholders want to participate in future events, we’re seeking out unusual sources.

What to keep in mind — and what to ignore — as you plan your in-person events this year.

Business events professionals must remain vigilant about how we bring value to our audiences, in whatever channel they need.

Attending this year’s SXSW in person gave Beth Surmont, vice president of event strategy and design at 360 Live Media, some ideas that any organizer can adapt to optimize their events.

Three things to keep in mind about your event prospects’ expectations when they land on your website.

If you had a major meeting in Q1 or Q2 of 2022, you’ve likely had some sleepless nights, thanks to your registration pacing. Here’s some help for that. 

The Four Dimensions hold the secret to creating engaging experiences for a new era of events.

For years, high-tech conferences have designed innovative hub spaces to engage and nurture their top customers. While some of the elements in these areas can be costly to implement, creating a town-square-like experience can help bring your participants together and grow your community.

Over the last two years, the priorities, values, and behaviors of our audiences have shifted. As event marketers, we should tap into new tactics to increase our attendee acquisition and meet audience needs.

The best way to predict the future is to pay attention and be prepared for the “what if?”