Columns
Picking Up the Pace
Staying human-centered while meeting the AI challenge.
Why Retention is the Real Growth Strategy
Are you running a growth strategy for your event or a replacement strategy?
The Power of a Simple Welcome
Great hospitality doesn’t have to cost a lot. Sometimes a simple, intentional gesture — like a handwritten note — can be the most powerful.
5 Marketing Strategies From the Savannah Bananas
The Savannah Bananas recently inked a deal with ESPN, ABC, and Disney+ to stream 25 games in 2026 — proof of their large and growing fan base. Here’s how events can take a page from their marketing playbook to cultivate a strong following.
Your Content Using AI
One of the greatest opportunities for leveraging AI in 2026 for your session content is not creating more of it, but rather chunking it into digestible, bite-sized snacks.
6 Planning Habits That Hold Events Back (And What to Do Instead)
Some longtime habits do more harm than good. Here are some to consider letting go of as you design future events.
A Turning Point for the Business Events Industry
Celebrating our 70th anniversary with our eyes on the future.
Seen Another Way
Having just returned from Convening Leaders (CL) in Philadelphia as I write this, my head is swirling with conversations from the stage and in the hallways, snippets of which mesh with the stories we’ve worked on for this issue. The thread I keep pulling? The importance of reframing.
Our New Duty of Relevance
Even one hour of intentional conversation can reshape how
people experience an entire event.
Think ‘Presence’ vs. ‘Space’
Exhibitors are looking for different ways to show up at your event — and to make a bigger statement without a bigger booth. Here’s how to rethink your exhibitor offerings.
Equip Your Exhibitors
Most trade-show professionals market and sell booth space and then simply wish their exhibitors well. You can do better — their success is your success.