Columns

What Won’t Change

The pandemic has shifted our work and life priorities. Here are some things we’ve started doing while stuck at home that we plan on sticking with.

BY Michelle Russell September 1, 2020

Reskilling and Rethinking to Ride Out ‘Titanic Shifts’

As we make our way out of COVID-19, the business events industry must prepare with new skills and by understanding and embracing new business models.

BY Sherrif Karamat September 1, 2020

Why Expos Don’t Convert Well to Virtual

The exhibit revenue model is based on selling real estate — the larger the lot and better the location, the more we can charge our anchor exhibitors. Unfortunately, that doesn’t translate well to the virtual space.

BY Dave Lutz, CMP August 31, 2020

A Hybrid Event Playbook for 2021

The good news is you have more control over your next event than you may think. But you need to develop a strategy.

BY Don Neal August 24, 2020

Tough Love During Tough Times

Kimberly Hardcastle-Geddes, mdg’s chief marketing strategist, on why we need to stop thinking about events going back to normal and focus on changing outdated business models.

BY Kimberly Hardcastle-Geddes August 12, 2020

Meeting Face-to-Face: ‘It’s Who We Are as a Species’

Neil Brownlee, VisitScotland’s head of business events, on why there will always be a place for face-to-face events, even as we become more used to meeting online — and how in-person events are critical in helping to shape the communities that host them.

BY Neil Brownlee July 14, 2020

Soft Skills for Hard Times

The coronavirus crisis is an opportunity to work on strategies that will help you prepare for success during the COVID-19 recovery process.

BY Michelle Russell May 31, 2020

The Rise of Digital Events

As face-to-face business events were canceled and postponed during the COVID-19 crisis, many rushed to move their content online. What comes next?

BY Sherrif Karamat May 30, 2020

5 Ways to Use the COVID-19 Crisis to Rethink the Association Model

If there is a silver lining to the COVID-19 pandemic for associations, it’s that the current difficult times will lead to a renaissance of mission-driven, membership-based organizations.

BY Don Neal May 20, 2020

5 Fatal Flaws of Virtual Events — And How to Avoid Them

Risk-takers, innovators, and leaders are going all in on creating digital events that share key characteristics of face-to-face gatherings.

BY Don Neal May 1, 2020

Recovery Realities: How the Business Events Industry Will Move Forward After COVID-19

The timing of recovery is going to be dependent on consumers and businesses having confidence that our cities and venues are safe again.

BY Dave Lutz, CMP April 2, 2020

How Are Women’s Conferences Different?

Here are five characteristics that distinguish successful leadership conferences for women from other kinds of events.

BY Dave Lutz, CMP March 31, 2020