Columns
How the Circular Economy Is Driving Creativity at Meetings
Realizing our planet has limited rather than endless resources has the opposite effect on our creativity, making us more rather than less innovative.
How Is DOGE Impacting the Meetings Industry?
It may seem premature to sound the alarm, but here goes: Trump’s executive order directed toward transforming government spending will likely have a significant impact on meetings in the scientific, health-care, and academic sectors.
Innovation, AI, and Inclusivity: The Next Chapter for the Global Events Industry
Here are some of the new ways PCMA is moving the industry — and society — forward.
How to Diversify Your Social Media Strategy for Events
One minute, TikTok is banned; the next, it’s back. Then Meta decides to ditch professional fact-checking. Threads’ popularity skyrockets, then struggles to keep users engaged. Here are tips for navigating the shifting social-media landscape.
4 Simple Questions to Design Emotion Into Events
Thinking about how you want your participants to feel at the end of their experience is a great start to planning your event. But you also need to ask them the right questions to get there.
5 Insights for Building a New Event
Lessons learned from launching Newtopia Now, a new event that debuted Aug. 25-28, 2024, in Denver, Colorado to fill a gap in the natural products market.
How Event Strategists Can Drive Leadership Confidence Through Gross Profit Recovery
Gross profit is the metric that matters most to leaders. By understanding and tracking this key measurement, you can enhance your credibility and value as an event organizer with senior leadership during the recovery process.
Why Event Planner Jobs Are Climate Jobs
Here are five ways for planners to embrace the “every job is a climate job” perspective to design more sustainable events and move the industry forward.
5 Lessons From the ‘Wicked’ Movie Marketing Campaign
Master the marketing magic behind the blockbuster movie musical ‘Wicked: Part One’ — and make it work within your budget.
Event Predictions for 2025
From AI to data to video, there’s a lot for event organizers to consider in the coming year — and mdg’s team has some recommendations on what to focus on.
Maximize Event ROI With a High-Potential Workforce Strategy for New Leaders
Annual conferences can be a valuable platform for helping your attendees — and their organizations — develop and retain future leaders, aka “hi-po’s.”
The Pitfalls of Predicting the Future
We’ve changed things up this year with our Annual Industry Forecast to give you more pointed insights for what may lie ahead.