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Time to Retire Outdated Event Marketing Jargon

Do you speak attendee? A new generation of event goers needs a new lexicon.

BY Vanessa Page May 19, 2023

Looking for Solutions to Supplier Woes and Planner Frustrations

Key vendors who service the events industry lost a great deal of experienced talent during the pandemic and they haven’t fully restaffed. Here’s how event organizers can ensure they are still getting the service they require.

BY Dave Lutz, CMP May 8, 2023

Event Marketers, Get Specific — or Don’t — With Your Messaging

In event marketing, generic messaging is generally considered “bad” while specific messaging is “good.” But we need both for different reasons.

BY Shereé Whiteley April 24, 2023

A Guide to New Technologies for Event Professionals

Emerging tech — Web 3.0 and the metaverse, AI and ChatGPT, and artificial reality among them — will have an impact on business events. Here’s a primer to help you understand them.

BY Kimberly Hardcastle-Geddes April 20, 2023

Creating Empathetic Events

Empathy in design is what takes audience experience to the next level.

BY Beth Surmont April 7, 2023

The Multiple Realities of Meeting in the Metaverse

Drawing inspiration from the film that swept the Academy Awards. Or maybe just its title — ‘Everything Everywhere All at Once.’

BY Michelle Russell April 2, 2023

‘Relationships Change Us More Than Facts’

Why we need bigger circles and to keep having difficult conversations.

BY Sherrif Karamat April 1, 2023

The Third-Most Stressful Job in the World

Before the pandemic, one could argue that jobs with life-and-death consequences were surely more stressful than planning an annual conference. But things have changed.

BY Dave Lutz, CMP March 6, 2023

How to Use Social Proof to Market Your Event

There’s a reason why the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people, and that also goes for whether to attend an event.

BY Kimberly Hardcastle-Geddes February 13, 2023

Event Organizers Need Some New Measuring Sticks

Having changed so many things about how we design our events over the past three years — including fresh ways of delivering content, connecting communities, and new pricing models — it’s also time to take a new look at how we measure success.

BY Beth Surmont February 3, 2023

4 Ideas to Consider When Making Main Stage Contingency Plans

As event professionals hope for a full return to in-person events amid continued uncertainties, having speakers agree to contingency plans is a wise move.

BY Dave Lutz, CMP January 27, 2023

What Should Your Hybrid Event Strategy Be?

When planning your hybrid events, start by determining what you want to accomplish. Here are four important questions for planners to consider.

BY Beth Surmont January 23, 2023

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