Columns
Think ‘Presence’ vs. ‘Space’
Exhibitors are looking for different ways to show up at your event — and to make a bigger statement without a bigger booth. Here’s how to rethink your exhibitor offerings.
Equip Your Exhibitors
Most trade-show professionals market and sell booth space and then simply wish their exhibitors well. You can do better — their success is your success.
Unpacking the ‘Half a Glass’ Meetings Economy
Looking at our Annual Meetings Market Survey through the lens of optimism vs. pessimism.
Why the Business Events Community Is Built to Last
The long-term value of our community lies in our ability to strengthen the connections that allow societies to thrive.
Post-Con Survey Redo
What questions to ask — which ones to avoid — to increase your chances of getting the highest number of responses that yield insights.
5 Things Corporate Events Are Doing Right
Sure, most corporate events have a bigger budget than association conferences. But what differentiates the best corporate events isn’t their scale or spend — it’s the thinking behind them.
3 Practices That Beat New Skill Acquisition
In 2026, your edge will be from regularly engaging in three workplace practices.
Limiting Situations
Constraints can be negative — or used as an opportunity to engage event participants. We explore how one event did just that in Convene’s October issue.
Let’s Make History
As we mark the 70th anniversary of Convening Leaders and PCMA in 2026, our eyes are on the future.
The Keys to Meaningful Events
Trust and intention create powerful event experiences.
Think Like an Innovator
According to Freeman audience research, the difference between a good and a great event may come down to mindset.
3 Practical Use Cases for AI at Events
Concurrent sessions are the meat and potatoes of professional conferences. Use AI to improve the recipe.