Columns

What’s a (Working) Mother to Do?

Women, recent research says, have to overcome barriers to career advancement once they become mothers. Events shouldn’t add to their hurdles.

BY Michelle Russell March 25, 2019

Marketing Tip: Stop Using Last Year’s Photos

360 Live Media’s Don Neal shares three suggestions — inspired by how destinations attract vacationers — to whet registrants’ appetites.

BY Don Neal March 3, 2019

3 Predictions for Event Technology

When it comes to event-tech decisions, your rule of thumb should be that customer experience trumps staff efficiencies. This means that instead of organizing around your organization’s products or silos, organize around your customers.

BY Dave Lutz, CMP February 26, 2019

How to Optimize Learning Environments

Our environment plays an integral role in how we process information. At business events, knowledge transfer is more likely if we design settings that meet our participants’ evolving needs.

BY Sherrif Karamat February 25, 2019

Events Must Have a Higher Purpose

The responses to two new survey questions indicate that event professionals have an opportunity to play a bigger role in making the world a better place.

BY Michelle Russell February 25, 2019

AR, AI Poised to Change Business Events Industry

Augmented reality and artificial intelligence are not new to the business events industry, but we have seen only a glimpse of the powerful influence both can have. There’s much more to come from both of these technologies.

January 24, 2019

Witnessing an Open-Heart Surgery

We peered through the glass right into the patient’s open chest as the surgery team meticulously did their work — holding the young woman’s heart in their hands, inserting a new valve, replacing a coronary artery, and stitching up.

BY Michelle Russell January 24, 2019

How Event Organizers Can Be More Interesting

This one nugget of wisdom from the master of public speaking can help you make your next event more appealing to your audience.

BY Don Neal January 17, 2019

Why the Sustainability of the Trade-Show Business Model is in Question

The most glaring of five realities of the B2B buyer — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — remains a major issue a year after we first discussed it.

BY Dave Lutz, CMP January 15, 2019

Report Spotlights 5 Forces Shaping Future of Business Events Industry

A new report helps event organizers design experiences that will resonate with participants today and tomorrow.

January 2, 2019

How PCMA Is Supporting Business Events Organizers

PCMA is on a quest to create the best roadmap for supporting business events organizers in this time of disruption both within our industry and all around it. We are passionate about this work because we know that face-to-face meetings are catalysts for economic and social progress.

December 27, 2018

Survey Fatigue: 4 Ways to Make the Most of Attendee Feedback

We should stop asking attendees for their feedback if we aren’t going to use it.

December 14, 2018