Columns

The Tortured Event Planners Department

Remember, you bring more to the table than well-organized logistics. Events are a platform that can further goals and advance the industry you serve.

BY Beth Surmont May 13, 2024

Help Out Your Exhibitors

The Exhibitor Advocate recently released its 2023 Annual Survey of Exhibition Rates. This report compares material handling, labor, and equipment costs across 24 major U.S. destinations. Here are two takeaways you should consider.

BY Dave Lutz, CMP May 9, 2024

Lessons in Event Marketing From Taylor Swift

Regardless of whether you’re a Swiftie or a non-believer, as an event marketer, you can learn a lot from the megastar’s wildly successful approach to promoting her music, her shows, and herself.

BY Kimberly Hardcastle-Geddes April 30, 2024

The Lasting Legacy of Medical Meetings

Amidst debate over intermittent fasting, release at American Heart Association of a new study underscores the crucial function of medical and scientific gatherings in sharing research with the public.

BY Michelle Russell March 29, 2024

3 Reasons to Start Marketing 2027 Events Now

Setting long-term goals for marketing your event will help build awareness and connection, not just your database.

BY Kimberly Hardcastle-Geddes March 18, 2024

10 Fun Social-Media Trends to Try

We’ve got two handfuls of easy ways to generate engagement for your event on social media.

BY Sara Fellows March 8, 2024

Conference Metrics That Matter

“What gets measured, gets managed,” is a phrase coined by management guru Peter Drucker. For annual conferences, this is best accomplished by identifying and adopting a combination of leading and lagging performance measures.

BY Dave Lutz, CMP March 4, 2024

Designing Events for Synthesis

Your packed education program will leave participants feeling overwhelmed unless you provide opportunities for them to synthesize their experience. Here’s how.

BY Beth Surmont February 12, 2024

Cultivating Better Listening at Events

Mastering the ‘language of listening’ — sometimes by simply not talking — improves our personal and professional relationships.

BY Michelle Russell February 9, 2024

As the World Changes, so Does the Business Events Industry

We’re not the same as we were before the pandemic — we’re better equipped to handle the challenges we’re facing.

BY Sherrif Karamat February 9, 2024

Clear Roles, Effective Collaboration With the RACI Matrix

Here’s a simple project-management tool that can help streamline internal communications — and clarify accountability — for annual meetings. 

BY Dave Lutz, CMP January 22, 2024

5 Small Event Tweaks to Create Big Returns

These easy-to-implement ideas will make your attendees’ experience more personalized and highly engaging.

BY Kimberly Hardcastle-Geddes January 19, 2024

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.

Join PCMA