Do you speak attendee? A new generation of event goers needs a new lexicon.

Key vendors who service the events industry lost a great deal of experienced talent during the pandemic and they haven’t fully restaffed. Here’s how event organizers can ensure they are still getting the service they require.

In event marketing, generic messaging is generally considered “bad” while specific messaging is “good.” But we need both for different reasons.

Emerging tech — Web 3.0 and the metaverse, AI and ChatGPT, and artificial reality among them — will have an impact on business events. Here’s a primer to help you understand them.

Empathy in design is what takes audience experience to the next level.

Drawing inspiration from the film that swept the Academy Awards. Or maybe just its title — ‘Everything Everywhere All at Once.’

Why we need bigger circles and to keep having difficult conversations.

Before the pandemic, one could argue that jobs with life-and-death consequences were surely more stressful than planning an annual conference. But things have changed.

There’s a reason why the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people, and that also goes for whether to attend an event.

Having changed so many things about how we design our events over the past three years — including fresh ways of delivering content, connecting communities, and new pricing models — it’s also time to take a new look at how we measure success.

As event professionals hope for a full return to in-person events amid continued uncertainties, having speakers agree to contingency plans is a wise move.

When planning your hybrid events, start by determining what you want to accomplish. Here are four important questions for planners to consider.