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Event Organizers Need Some New Measuring Sticks
Having changed so many things about how we design our events over the past three years — including fresh ways of delivering content, connecting communities, and new pricing models — it’s also time to take a new look at how we measure success.
4 Ideas to Consider When Making Main Stage Contingency Plans
As event professionals hope for a full return to in-person events amid continued uncertainties, having speakers agree to contingency plans is a wise move.
What Should Your Hybrid Event Strategy Be?
When planning your hybrid events, start by determining what you want to accomplish. Here are four important questions for planners to consider.
Event Marketing Resolutions for 2023
Marketing professionals at mdg share how they resolve to renew their approach to digital marketing, branding, messaging, and more.
Five Ways to Jumpstart Your 2023 in Better Form
In this time of “The Great Sorting,” Convening Leaders 2023 speaker Daniel Pink said, we have to figure things out for ourselves. Here are his tips to help us find our way.
Charting a Bold New Path for PCMA
For any organization, embracing change is key to transformation.
8 Ways to Plan Face-to-Face Events for 2023
Hint: It’s not about getting your pre-pandemic groove back.
For the Ages
Here’s to the one thing that unites all generations of event attendees — feeling like we belong.
Four Ways to Level up Your Event Potential
If you want people to travel to your in-person event, you must give them a compelling reason to come. Aim to make them active participants in the program and its outcomes.
Changing the Way We Talk About the Climate
Let’s call global warming what it really is — ‘climate cancer’ — and start talking seriously about how the events industry can take action to solve it.
Bouncing Forward With a Sense of Possibility and Purpose
We’ve restarted the business events industry without a clear linear roadmap that we had in the past.