Having changed so many things about how we design our events over the past three years — including fresh ways of delivering content, connecting communities, and new pricing models — it’s also time to take a new look at how we measure success.
As event professionals hope for a full return to in-person events amid continued uncertainties, having speakers agree to contingency plans is a wise move.
When planning your hybrid events, start by determining what you want to accomplish. Here are four important questions for planners to consider.
Marketing professionals at mdg share how they resolve to renew their approach to digital marketing, branding, messaging, and more.
In this time of “The Great Sorting,” Convening Leaders 2023 speaker Daniel Pink said, we have to figure things out for ourselves. Here are his tips to help us find our way.
For any organization, embracing change is key to transformation.
Hint: It’s not about getting your pre-pandemic groove back.
Here’s to the one thing that unites all generations of event attendees — feeling like we belong.
Why holding fast to your opinions may be overrated.
If you want people to travel to your in-person event, you must give them a compelling reason to come. Aim to make them active participants in the program and its outcomes.
Let’s call global warming what it really is — ‘climate cancer’ — and start talking seriously about how the events industry can take action to solve it.
We’ve restarted the business events industry without a clear linear roadmap that we had in the past.
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