Columns

Think ‘Presence’ vs. ‘Space’

Exhibitors are looking for different ways to show up at your event — and to make a bigger statement without a bigger booth. Here’s how to rethink your exhibitor offerings.

BY Kimberly Hardcastle January 2, 2026

Equip Your Exhibitors

Most trade-show professionals market and sell booth space and then simply wish their exhibitors well. You can do better — their success is your success.

BY Kimberly Hardcastle December 8, 2025

Unpacking the ‘Half a Glass’ Meetings Economy

Looking at our Annual Meetings Market Survey through the lens of optimism vs. pessimism.

BY Michelle Russell December 8, 2025

Why the Business Events Community Is Built to Last

The long-term value of our community lies in our ability to strengthen the connections that allow societies to thrive.

BY Sherrif Karamat December 3, 2025

Post-Con Survey Redo

What questions to ask — which ones to avoid — to increase your chances of getting the highest number of responses that yield insights.

BY Dave Lutz, CMP November 24, 2025

5 Things Corporate Events Are Doing Right

Sure, most corporate events have a bigger budget than association conferences. But what differentiates the best corporate events isn’t their scale or spend — it’s the thinking behind them.

BY Kimberly Hardcastle November 13, 2025

3 Practices That Beat New Skill Acquisition

In 2026, your edge will be from regularly engaging in three workplace practices.

BY Beth Surmont October 15, 2025

Limiting Situations

Constraints can be negative — or used as an opportunity to engage event participants. We explore how one event did just that in Convene’s October issue.

BY Michelle Russell October 10, 2025

Let’s Make History

As we mark the 70th anniversary of Convening Leaders and PCMA in 2026, our eyes are on the future.

BY Sherrif Karamat October 3, 2025

The Keys to Meaningful Events

Trust and intention create powerful event experiences.

BY Beth Surmont September 22, 2025

Think Like an Innovator

According to Freeman audience research, the difference between a good and a great event may come down to mindset.

BY Kimberly Hardcastle September 16, 2025

3 Practical Use Cases for AI at Events

Concurrent sessions are the meat and potatoes of professional conferences. Use AI to improve the recipe.

BY Dave Lutz, CMP September 10, 2025

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