This one nugget of wisdom from the master of public speaking can help you make your next event more appealing to your audience.

The most glaring of five realities of the B2B buyer — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — remains a major issue a year after we first discussed it.

A new report helps event organizers design experiences that will resonate with participants today and tomorrow.

PCMA is on a quest to create the best roadmap for supporting business events organizers in this time of disruption both within our industry and all around it. We are passionate about this work because we know that face-to-face meetings are catalysts for economic and social progress.

We should stop asking attendees for their feedback if we aren’t going to use it.

The Convening Leaders 2019 Main Stage speaker shares insights from his new book, This Is Marketing, and applies them directly to the events industry.

Getting the convention learner experience right — planning and offering education sessions that go beyond surface learning and enable participants to find meaningful and mentally stimulating experiences — is one of the biggest challenges facing program organizers today.

$1.5 trillion — with a “t” and lots of zeros. Eleven to be exact. That’s the estimated global spend of the business events industry, according to recent Events Industry Council (EIC) research.

Plenty. I’ve distilled just a few things to incorporate in your own event design.

Business events are at the epicenter of the technology boom. Let’s capitalize on the opportunities that brings.

Event technologies can help make events run more smoothly, but that’s not the only kind of experience we should be designing for participants.

Your participants aren’t looking for predictability at your events.