Demonstrating sustainability at your events sends an important message to your stakeholders. But how can you have more of an impact on the industries and professions you serve?

After living through a pandemic, conference participants will be more apt to lean towards conferences that align with their beliefs and passions through corporate social responsibility efforts.

Event and experience designers have the opportunity to create an environment that is not only physically and emotionally transformative for attendees, but also has an impact on sustainability. Here’s how to start.

The business events industry’s recovery may not be following the straight path that we had hoped, but it is taking shape in other ways.

Recent research indicates that events can be held safely in person if COVID-19 protocols are in place.

During the pandemic, the strategic use of images can do everything from conveying your event’s welcoming-to-all culture to quelling participants’ concerns over health and safety — as long as you follow through on those messages.

Want to ensure a steady return of international participants at your in-person events in 2022? Start now by doing these four things, advises an international event marketer.

Five strategies to follow — and four questions to ask — to put your events on a forward track.

As we return to in-person meetings, questions and best practices are evolving for hosting large gatherings.

We were about to sail through an intersection but we never made it to the other side. Last fall, my daughter, Megan, was driving me and her infant daughter to meet friends at a park — we had the right of way and Megan was focused on the road ahead, when I saw out of

Imagine a dartboard with your customer in the bullseye. That’s the picture you need to envision as you design multichannel events amidst continued uncertainty.

If you’re addressing a potential decrease in your event attendance, focus on quality over quantity. Here’s how account-based marketing can help you attract quality participants.