Meeting the challenges of climate change demands that we find new ways of thinking about sustainability.

Savvy event marketers know that influencer marketing is a cost-effective way to increase awareness and, ultimately, attendance at trade shows and conferences.

In his book Customer Centricity, Wharton’s Peter Fader writes that “in the world of customer centricity, there are good customers — and then there is pretty much everybody else.” He recommends focusing on and investing in retaining the former, while not ignoring the latter.

Most event metrics, including overall registration numbers, have been on the upswing in this new post-pandemic normal. The long-term outlook for exhibitors, however, may not be as rosy.

Here are some new developments in technology — possibly for events — that have caught our attention.

Email is a tried-and-true tactic for marketing events, but you may be missing opportunities to reach your audience if you’re relying too heavily on email to secure registrations.

A number of associations have found a lag between their annual convention attendance, which has recovered since the pandemic, and exhibit space sales, which have not. If your sponsorship menu and prospectus look similar to 2019, a refresh can help you seize this growth opportunity. 

Attendees are registering later in the event cycle. Here are three steps event marketers can take to fully maximize conversions in the final weeks to reach their goals.

We look forward to an exciting future for our global business events community. And that future starts now.

How convention centers help communities recover in a crisis.

According to the Center for Exhibition Industry Research (CEIR), the business-to-business exhibition industry is still in recovery mode, which has been challenging on many fronts for event organizers.

As we come to rely more on artificial intelligence in our everyday lives, we’ll also need to tap more often into our emotional intelligence, like listening to others with empathy.