In a nutshell, it’s this: Make the decision on the what, how, and when for your 2021 event and trade-show portfolio.

The pandemic has shifted our work and life priorities. Here are some things we’ve started doing while stuck at home that we plan on sticking with.

As we make our way out of COVID-19, the business events industry must prepare with new skills and by understanding and embracing new business models.

The exhibit revenue model is based on selling real estate — the larger the lot and better the location, the more we can charge our anchor exhibitors. Unfortunately, that doesn’t translate well to the virtual space.

The good news is you have more control over your next event than you may think. But you need to develop a strategy.

Kimberly Hardcastle-Geddes, mdg’s chief marketing strategist, on why we need to stop thinking about events going back to normal and focus on changing outdated business models.

Neil Brownlee, VisitScotland’s head of business events, on why there will always be a place for face-to-face events, even as we become more used to meeting online — and how in-person events are critical in helping to shape the communities that host them.

The coronavirus crisis is an opportunity to work on strategies that will help you prepare for success during the COVID-19 recovery process.

As face-to-face business events were canceled and postponed during the COVID-19 crisis, many rushed to move their content online. What comes next?

If there is a silver lining to the COVID-19 pandemic for associations, it’s that the current difficult times will lead to a renaissance of mission-driven, membership-based organizations.

Risk-takers, innovators, and leaders are going all in on creating digital events that share key characteristics of face-to-face gatherings.

The timing of recovery is going to be dependent on consumers and businesses having confidence that our cities and venues are safe again.