Columns

Looking at In-Person Events With a Fresh Lens

The Four Dimensions hold the secret to creating engaging experiences for a new era of events.

BY Beth Surmont February 14, 2022

7 Hub Spaces to Meet Your Attendees’ Needs

For years, high-tech conferences have designed innovative hub spaces to engage and nurture their top customers. While some of the elements in these areas can be costly to implement, creating a town-square-like experience can help bring your participants together and grow your community.

BY Dave Lutz, CMP January 24, 2022

Event Marketers Need a New Attendee-Acquisition Strategy

Over the last two years, the priorities, values, and behaviors of our audiences have shifted. As event marketers, we should tap into new tactics to increase our attendee acquisition and meet audience needs.

BY Kimberly Hardcastle-Geddes January 24, 2022

How to Build an Event Crystal Ball

The best way to predict the future is to pay attention and be prepared for the “what if?”

BY Beth Surmont January 14, 2022

Getting Back to Face-to-Face Events

After false starts and months of virtual experiences, in-person events are returning. Here’s what organizers of three physical events held in the second half of 2021 learned. 

BY Kimberly Hardcastle-Geddes December 30, 2021

‘A Small Window’ to Heal the Planet

Jane Goodall and Bill Gates are hopeful about changing the course of the climate crisis — and the events industry has a big role to play.

BY Michelle Russell November 24, 2021

Business Events and the Planet

The climate crisis must be addressed head-on by the business events industry.

BY Sherrif Karamat November 24, 2021

Going Beyond a Green Event: How to Make Sustainability a Priority

Demonstrating sustainability at your events sends an important message to your stakeholders. But how can you have more of an impact on the industries and professions you serve?

BY Kimberly Hardcastle-Geddes October 22, 2021

Leaving Your Event’s Host City Better Because You Were There

After living through a pandemic, conference participants will be more apt to lean towards conferences that align with their beliefs and passions through corporate social responsibility efforts.

BY Dave Lutz, CMP October 13, 2021

Getting Serious About Sustainable Event Design

Event and experience designers have the opportunity to create an environment that is not only physically and emotionally transformative for attendees, but also has an impact on sustainability. Here’s how to start.

BY Don Neal October 13, 2021

The Peaks and Valleys of Events Industry Recovery

The business events industry’s recovery may not be following the straight path that we had hoped, but it is taking shape in other ways.

BY Michelle Russell October 8, 2021

8 Reasons to Gather at In-Person Events

Recent research indicates that events can be held safely in person if COVID-19 protocols are in place.

BY Kimberly Hardcastle-Geddes October 4, 2021