We look forward to an exciting future for our global business events community. And that future starts now.

“Paid membership community” may technically describe a traditional association, but it’s now more generally recognized as an online business model that facilitates member connections around a common mission or interest. Here’s what events can learn from them.

We find ourselves in a unique position — we can still explore new ideas, but the window of opportunity is closing fast.

From ChatGPT and DALL-E to Photoshop integrations, generative AI is everywhere — and a hot topic of discussion across marketing departments. Eight mdg specialists share how they are thinking about these tools and putting them to work.

Three practical ways to adapt your marketing to international audiences in a changing global environment.

For many annual meetings, the Great Resignation has resulted in erosion of loyal, regular attendees and an increase in first-timers whose experience can be improved with guidance on the best course for them to follow during your program. 

It’s more important than ever to lead your teams and design your events with empathy 

What is AI’s role in the future of business events? It’s a question we can’t afford to ignore.

Artificial intelligence is the new power tool for events, but keep in mind its limitations — and be ready to verify and edit the information it gives you.

Do you speak attendee? A new generation of event goers needs a new lexicon.

Key vendors who service the events industry lost a great deal of experienced talent during the pandemic and they haven’t fully restaffed. Here’s how event organizers can ensure they are still getting the service they require.

In event marketing, generic messaging is generally considered “bad” while specific messaging is “good.” But we need both for different reasons.