Our new offices were designed for collaboration — a way of approaching challenges that has never been more important than it is today.

Your event marketing plan speaks volumes about how committed you are to making sure everyone feels welcome. Here’s what to keep in mind.

AI tools like ChatGPT and Gemini are rapidly changing how people discover events, generating leads and inquiries without traditional website clicks. In this new “zero-click” landscape, optimizing your content for both audiences and AI models is becoming essential.

InfoComm, billed as “The Coolest Pro AV Gathering on the Planet,” offers attendees a firsthand experience of the latest audiovisual tech. Here are three top trends to use at your own meetings.

Nearly 400 professionals who attend events told 360 Live Media about what makes them trust — and distrust — events.

Trust in others and in institutions is collapsing around the world. That makes the need for events — and for our industry to do them well — more imperative than ever.

One slice of the current administration’s impact on the events industry.

A guide to designing an emotionally engaging participant journey, from the first communication announcing your event to well after its conclusion.

These strategies will help you be proactive in navigating shifts in policies and the economic and geopolitical landscape.

Across the events industry, content and experiences are being reimagined to attract Gen Z audiences. According to research conducted earlier this year by Freeman and The Harris Poll, it looks like those efforts are paying off: Gen Z wants to attend industry events. So, why aren’t more young professionals showing up? Here’s how some events are bridging this gap.

As unsettling as it is these days to find ourselves in a very uncertain environment around the world, we can cut through the fog by drawing on our experience.

We can draw on what we’ve learned in the past five years to support our audiences and organizations through this latest rough spot for events.