Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

Bizzabo Finds ‘Pretty Big Discrepancy’ in Speaker Diversity

A new study uses AI facial-recognition technology to spotlight gender inequity among speakers at events around the world.

BY Casey Gale December 20, 2018

What Beyoncé and Jay-Z Can Teach You About Digital Strategy

Instead of giving the online audience the full concert experience, the most famous couple in hip-hop offered a small glimpse of the stage at a recent performance in South Africa. Event organizers can take a cue from the FOMO-inducing approach.

BY David McMillin December 7, 2018

How Festivalisation Is Influencing Meetings

Pico’s Darren Lim says event planners can learn from big-ticket B2C events like ChinaJoy and Ultra Music Festival.

December 3, 2018

How to Be More Learner-Centric at Your Conferences

Getting the convention learner experience right — planning and offering education sessions that go beyond surface learning and enable participants to find meaningful and mentally stimulating experiences — is one of the biggest challenges facing program organizers today.

BY Dave Lutz, CMP December 1, 2018

Finding Funding for Women-Led Startups

Women Who Tech is working to close the funding gap and draw global attention to gender bias in venture-capital funding. One key method is hosting Women Startup Challenges, which identify female-owned early-stage startups and invite them to compete for funding.

BY Barbara Palmer November 29, 2018

MAKERS Conference — Advancing, Inspiring Women in Workplaces

The MAKERS Conference, celebrating its fifth edition in 2019, is a three-day summit geared toward advancing and inspiring women in the workplace — “newsMAKERS, historyMAKERS, and changeMAKERS of tomorrow,” according to the event’s website. Each year, the conference hosts approximately 500 attendees who are working to empower women in their respective industries, in their communities,

BY Casey Gale November 28, 2018

Promiseland Project’s Traveling Front Porch Debuts with Message of Respect

In the second of our series on The Promiseland Project, we’re on site for the initiative’s inaugural event to see how a big idea about meaningful conversation plays out in a tiny North Dakota town.

BY David McMillin November 28, 2018

3 Lessons From Cyber Monday — And How to Apply Them to Your Event Marketing Strategy

The biggest brands worked hard to turn browsers into buyers on Black Friday and Cyber Monday. Here’s how you can adapt their strategies to your efforts to attract more attendees.

BY David McMillin November 26, 2018

How Are You Marketing Your Event to Generation Z Attendees?

Move over, Millennials. Event organizers need to be thinking about how to engage the next generation.

BY David McMillin November 16, 2018

Seth Godin Asks, Would They Miss You If You Were Gone?

The PCMA Convening Leaders 2019 featured speaker and marketing guru would like organizers to think about that question in terms of their events.

BY Michelle Russell November 10, 2018

When Does Segmenting Make Sense?

When building event-marketing campaigns, there are several ways to segment your audience and customize the times you reach out to specific groups. And sometimes, speaking to your entire prospect database just makes the most sense.

October 31, 2018

Exploring Blockchain for Business Events

The travel and hospitality industries are already using blockchain. What’s its potential for business events?

BY Michelle R. Davis October 31, 2018