Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

Hybrid Events Expected to Double in 2021

A new GBTA study finds that hybrid will reign supreme for corporate meetings and small in-person meetings will soon make a full comeback.

BY Jennifer N. Dienst May 25, 2021

The Upsides and the Downsides of Connecting Digitally

Marissa King, an expert on social networks and connections, talks to Convene about what the pandemic has done to our professional networks and how the move to digital might impact our connection in the future.

BY Barbara Palmer May 24, 2021

EduCon Speaker Kristin Graham on Staying Relevant

The business consultant will focus on using data-driven strategies that cater to consumers in her PCMA EduCon Main Stage presentation for in-person and digital audiences.

BY Michelle Russell May 19, 2021

7 Change Actions Webinar: Crafting High Impact, Authentic Stories to Drive Connection

Join Haute Dokimazo’s Liz Lathan and Nicole Osibodu as we break the virtual barrier and collaborate on a story crafting workshop using the Innovator’s Compass! Liz and Nicole are the lead contributors to The 7 Change Actions Module 5, Authenticity.

BY Liz Lathan Nicole Osibodu May 18, 2021

A Win for Virtual Exhibitors

The National Electrical Contractors Association’s annual leadership conference was fully virtual and a first for the organization. Here’s how organizers encouraged attendees to engage — with each other and exhibitors.

BY Jennifer N. Dienst April 28, 2021

Draw a Tree That Will Grow in the Real World

To celebrate Earth Day, digital platform Piccles will plant a tree for every tree submitted on its collaborative drawing platform. It could be the start of a new way of creating digital experiences to do good in the world.

BY Barbara Palmer April 21, 2021

What Would Gen Z Change About Events?

The results of a recent PCMA survey of the next generation of attendees reveal what they like about business events and how they would like to interact with them going forward.

BY Michelle Russell April 11, 2021

Association Conference Attendee Study Provides Insights for 2021

Twenty-six associations across a variety of sectors asked their stakeholders their preferences for participating in conferences in 2021. Here’s what 8,525 prospective attendees had to say.

BY Paul Miller, Bruce Rosenthal, and Chris Gloede April 6, 2021

5 Ways to Shake up Your Next Panel, According to an Expert Moderator

Kristin Arnold’s new book has more than 120 ways to make online and in-person panel sessions more compelling. We’re sharing one simple approach, which has five different variations.

BY Michelle Russell April 2, 2021

7 Ways to Use Content Marketing to Drive Interest

Even pre-pandemic, organizations recognized they needed to do a better job of engaging their audience year-round beyond their in-person events. Now it’s absolutely essential to make your content do the hard work of establishing your relevance.

BY Jacquelyn Wells March 22, 2021

Webinar: Let’s Get Hybrid! How to Create Successful Events In a Post-Pandemic World

We’re all gearing up for Hybrid Events. This expert panel will bring multiple perspectives to the table about how to define hybrid events, ways to create exceptional experiences for all your audiences, and what’s needed to define and implement a successful hybrid strategy.

BY Joe Felperin Lisa Block Deborah Stokes Tyra Dyson Meghan Gowen March 17, 2021

Airbn-Be There Through Virtual Travel

With travel still largely on hold, the company’s Online Experiences are giving guests a chance to see, touch, and taste new destinations from home.

BY David McMillin March 15, 2021

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