Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

Lesson Plan for Attracting Student Members to Your Organization, Events

What’s the right strategy for student members at your organization and for those who attend your events? Here’s my lesson plan.

October 25, 2018

Walmart’s Sponsorship at Health-Care Event Has Lasting Effect

The mega retailer stepped up with a sponsorship activation that will last a while — at least as long as flu season.

BY David McMillin October 10, 2018

Timetable for Bringing International Attendees to the U.S.

Looking to attract attendees from outside the U.S. to your event in the States? Here’s a three-stage strategy to consider over the course of a year.

BY Kimberly Hardcastle-Geddes October 1, 2018

Hosting Medical Events That Deliver

Facilities that cater to medical meetings requiring cadavers and demonstrations of cutting-edge procedures are cropping up — offering a remedy for some of the headaches associated with planning hands-on health-care events.

BY Michelle R. Davis October 1, 2018

‘The Next Walls to Fall’

How Falling Walls, the International Conference on Future Breakthroughs in Science and Society, creates an atmosphere where participants collaborate on solutions to the world’s thorniest problems.

BY Michelle Russell September 5, 2018

3 Global Events That are Making a World of Difference

We spotlight three global events demonstrating how it takes many villages to raise up society.

BY Michelle Russell September 4, 2018

ISTM Takes ‘More Global Approach’ with Migration Health Conference

How a society traditionally focused on keeping business travelers and overseas vacationers healthy came to organize a conference addressing one of the world’s biggest challenges — tending to the health needs of refugees and the communities that host them.

BY Michelle Russell September 4, 2018

Here’s How Gen Z Looks at Data — and What It Means for Your Strategy

As event organizers look to collect data from the next generation of participants, they must overcome a challenge much bigger than API integration: They will need to earn their trust.

BY David McMillin August 22, 2018

This Email Strategy Resulted in Standing-Room-Only Attendance

By using an effective marketing strategy, event strategists can grab last-minute attendees, according to mdg’s KC Coerr.

BY Kimberly Hardcastle-Geddes August 1, 2018

Reaching the C-Suite

Looking to attract high-level execs to your event? You’ll need to map out a strategy that looks nothing like mass marketing.

BY Kimberly Hardcastle-Geddes July 25, 2018

4 Content Marketing Tips for Events

Content marketing has grown by leaps and bounds over the past five years, but too few event organizers are fully embracing its potential. Here are four ways to build a conference narrative from content-marketing expert Jay Baer.

July 23, 2018