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Audience Acquisition & Engagement
From Hell to Paradise at a Pediatric Conference
Dante’s medieval poem ‘The Divine Comedy’ provided an unusual backdrop for a highly interactive gathering of pediatricians.
U-HACK MED: ‘Cool Science With New People’
Here’s how a biomedical research hackathon at UT Southwestern Medical Center in Dallas reshuffled the traditional hierarchies of researchers, students, and practitioners.
‘The Conference That’s all Hallway Conversations’
Traditional science conference formats are heavy on one-way presentations, rather than interactive dialogue. But at Science Foo Camp, the attendees shape the conversation.
Redesign of Pre-Congress Elements Improves Attendee Experience
Tweaking poster formats, presentation slides, and name-badges at the International Health Economics Association pre-congress eased audience pain points.
Signs of the Times: How E-Posters Upped WCP’s Reach
The World Psychiatric Association (WPA) put its annual congress posters online, increasing engagement and the reach of its 19th World Congress of Psychiatry.
American Chemical Society’s Class Act: Discounted Student Registration Fee
The American Chemical Society lowers registration fee for students with losing revenue, ensuring students are not priced out of its annual meeting.
‘Deepdive Immersions’ Help Attendees Experience Host City
When designing the SITE 2020 Global Conference, Tahira Endean wanted to showcase Vancouver in new and different ways. So she sent participants to unexpected local businesses and venues.
Event Design That Puts Attendees First
Pushing the envelope at SITE’s 2020 Global Conference meant understanding how people react in a live event environment and designing to get positive responses.
Why You Need to Get Serious About Collecting More Attendee Testimonials
Once we’re in coronavirus recovery mode, striking the right tone when marketing upcoming events may require more consideration. That’s where testimonials from past participants can come in handy.
Truck Tour Spreads Word About New CAESARS FORUM
As Caesars prepares to open the doors to a new 550,000-square-foot conference center in Las Vegas, the company is taking a surprising spin around the country to showcase the new facility.
How Haute Dokimazo’s Secret Family Reunion Took Flight
In November 2019, 80 event pros and others who “work in or around human-to-human experiences” boarded a flight to a destination that had remained a mystery until a few hours before, in order to participate in a professional development event that they would make up as they went along. Here’s how it worked out.
When Working Out Conference Room Sets, Sweat the Small Stuff
When it comes to making your event more attendee-centric, even adding a few inches between chairs can go far.