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Audience Acquisition & Engagement
When Working Out Conference Room Sets, Sweat the Small Stuff
When it comes to making your event more attendee-centric, even adding a few inches between chairs can go far.
All Female and FAB: Culinary Conference an ‘Incredibly Safe Space’
There’s no male bashing at this all-women conference for professionals in the F&B industry, but workshop leaders must also be prepared to put all their ‘cards on the table.’
Steelcase Work Lounge: Giving Event Attendees Space
The Steelcase Work Lounge at Convening Leaders demonstrated how to offer spaces for event participants to balance their professional and personal demands back home.
Lactation Pods Provide Space for Working Moms to Nurse at Events
Phoenix Convention Center recently added Mamava lactation pods — private spaces for nursing mothers — to its North and West buildings.
The Rise of Esports: Attracting Attendees, Sponsors, and New Venues
With a massive audience and demand for new venues, the fun of competitive gaming is becoming a serious business — and provides lessons for all kinds of event organizers.
4 Event-Marketing Trends to Try Now
Doing the same old thing may just get you the same old results. Here are four fresh ideas for acquiring attendees.
Ask More of Your Conference Speakers
Tips from a speakers bureau expert — including frontloading requests you want to make rather than adding them after the contract is signed.
What to do When Groups Hog Your Room Block
The PCMA Catalyst community offers suggestions on how planners can create experiences that incorporate the culture of their event destination.
How to Use Debate to Boost Audience Engagement
Events produced by the nonprofit Intelligence Squared U.S. (IQ2US) demonstrate that formal debates can boost audience engagement and sway opinions. But the format is more exacting than you might think.
What Event Planners Can Learn From ‘Zombie Malls’
One brick-and-mortar retailer is defying the odds in the otherwise crumbling mall landscape. What can event planners learn from its strategy?
How to Add Local Touches to Event Receptions
The PCMA Catalyst community offers suggestions on how planners can create experiences that incorporate the culture of their event destination.
How Risk Averse Are Event Organizers?
One Convening Leaders 2020 session presenter conducted a little experiment among his audience to find how risk averse event organizers are. The results speak volumes about getting buy-in for your bold ideas.