Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

Promiseland Project’s Traveling Front Porch Debuts with Message of Respect

In the second of our series on The Promiseland Project, we’re on site for the initiative’s inaugural event to see how a big idea about meaningful conversation plays out in a tiny North Dakota town.

BY David McMillin November 28, 2018

3 Lessons From Cyber Monday — And How to Apply Them to Your Event Marketing Strategy

The biggest brands worked hard to turn browsers into buyers on Black Friday and Cyber Monday. Here’s how you can adapt their strategies to your efforts to attract more attendees.

BY David McMillin November 26, 2018

How Are You Marketing Your Event to Generation Z Attendees?

Move over, Millennials. Event organizers need to be thinking about how to engage the next generation.

BY David McMillin November 16, 2018

Seth Godin Asks, Would They Miss You If You Were Gone?

The PCMA Convening Leaders 2019 featured speaker and marketing guru would like organizers to think about that question in terms of their events.

BY Michelle Russell November 10, 2018

When Does Segmenting Make Sense?

When building event-marketing campaigns, there are several ways to segment your audience and customize the times you reach out to specific groups. And sometimes, speaking to your entire prospect database just makes the most sense.

October 31, 2018

Exploring Blockchain for Business Events

The travel and hospitality industries are already using blockchain. What’s its potential for business events?

BY Michelle R. Davis October 31, 2018

Lesson Plan for Attracting Student Members to Your Organization, Events

What’s the right strategy for student members at your organization and for those who attend your events? Here’s my lesson plan.

October 25, 2018

Walmart’s Sponsorship at Health-Care Event Has Lasting Effect

The mega retailer stepped up with a sponsorship activation that will last a while — at least as long as flu season.

BY David McMillin October 10, 2018

Timetable for Bringing International Attendees to the U.S.

Looking to attract attendees from outside the U.S. to your event in the States? Here’s a three-stage strategy to consider over the course of a year.

BY Kimberly Hardcastle-Geddes October 1, 2018

Hosting Medical Events That Deliver

Facilities that cater to medical meetings requiring cadavers and demonstrations of cutting-edge procedures are cropping up — offering a remedy for some of the headaches associated with planning hands-on health-care events.

BY Michelle R. Davis October 1, 2018

‘The Next Walls to Fall’

How Falling Walls, the International Conference on Future Breakthroughs in Science and Society, creates an atmosphere where participants collaborate on solutions to the world’s thorniest problems.

BY Michelle Russell September 5, 2018