When an Oklahoma City cowboy museum closed its doors to visitors in March due to the pandemic, it found a social media star on the premises to keep its audience engaged.

Competing for delegate attention has never been easy. Now, with the rise of virtual events, the power of connecting with audiences in-person is becoming clear. 

From staffing requirements to keeping participants engaged, here’s what The Ortus Club has learned in short order about virtual audiences.

Pete Erickson and Dan Noake will talk about how they took Google from live event to live stream in the space of 4 weeks, what mistakes they made along the way, and ultimately how they are developing new ways of connecting communities whilst COVID remains a concern.

Derrick Johnson and Gregg Talley of Talley Management Group discuss the importance of changing live-event engagement tactics to capture the attention of a digital audience.

Are you missing the opportunities to discover new places and meet new people? CVBs, hotels, restaurants, and event organizers are working to give people a taste of what makes them unique — no packing required.

It used to be that scientific and medical conferences were highly formulaic, but planners are testing innovative session formats, presentation materials, and registration pricing, to name just a few elements.

To better engage its members at its Annual Meeting, the Society of General Internal Medicine went old school in its approach.

Dante’s medieval poem ‘The Divine Comedy’ provided an unusual backdrop for a highly interactive gathering of pediatricians.

Here’s how a biomedical research hackathon at UT Southwestern Medical Center in Dallas reshuffled the traditional hierarchies of researchers, students, and practitioners.

Traditional science conference formats are heavy on one-way presentations, rather than interactive dialogue. But at Science Foo Camp, the attendees shape the conversation.

Tweaking poster formats, presentation slides, and name-badges at the International Health Economics Association pre-congress eased audience pain points.