Your attendees are likely too busy to preplan their experience at your event. To ensure their ROI, consider taking a cue from Dreamforce’s weekly broadcast approach to pre-conference engagement.

Everyone wants to go paperless, but some attendees still want to hold a schedule in their hands. One music festival solved that dilemma with a daily program provided in a most unusual place.

As its member CVBs battle funding issues and face media scrutiny, Destinations International shared at its annual convention a new lexicon for them to use to help transform their public positioning.

While there’s room in an event marketing plan for the standard press release and reputation management tactics, it’s becoming increasingly important to stay on top of trends that are at the height of PR fashion.

Each year, a volunteer program at the Biomedical Engineering Society Annual Meeting gives student attendees an opportunity to work off their registration fee.

Six emerging start-up exhibitors at RIMS Conference demonstrated their technologies during a “Shark Tank”–style showdown judged by an expert panel of risk professionals.

Educational content, like the Care Coordination and Transition Management program, also drives attendance at the American Academy of Ambulatory Care Nursing annual conference.

Looking for ways to freshen up its meeting for nearly 8,000 attendees, the European Academy of Allergy and Clinical Immunology dropped the Q&A and opted for a conversations and input format. Here’s how it went over.

One thing attendees do a lot of at events is sit. Try a walking session to get them to stretch their legs and inject some energy into the program.

By following a few simple recommendations, you can ensure that LGBTQ+ attendees feel at ease throughout their entire event experience.

When the largest conference on gender equality, Women Deliver, gathered in Vancouver last month, they explored one question in particular: How are you going to use your power for good?

Looking for a way to differentiate your conference? Drop the ‘something-for-everyone’ program approach and use your event as a setting to deliver wisdom, says Dave Lutz of Velvet Chainsaw Consulting. Here’s what that looks like.