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Audience Acquisition & Engagement
Signs of the Times: How E-Posters Upped WCP’s Reach
The World Psychiatric Association (WPA) put its annual congress posters online, increasing engagement and the reach of its 19th World Congress of Psychiatry.
American Chemical Society’s Class Act: Discounted Student Registration Fee
The American Chemical Society lowers registration fee for students with losing revenue, ensuring students are not priced out of its annual meeting.
‘Deepdive Immersions’ Help Attendees Experience Host City
When designing the SITE 2020 Global Conference, Tahira Endean wanted to showcase Vancouver in new and different ways. So she sent participants to unexpected local businesses and venues.
Event Design That Puts Attendees First
Pushing the envelope at SITE’s 2020 Global Conference meant understanding how people react in a live event environment and designing to get positive responses.
Why You Need to Get Serious About Collecting More Attendee Testimonials
Once we’re in coronavirus recovery mode, striking the right tone when marketing upcoming events may require more consideration. That’s where testimonials from past participants can come in handy.
Truck Tour Spreads Word About New CAESARS FORUM
As Caesars prepares to open the doors to a new 550,000-square-foot conference center in Las Vegas, the company is taking a surprising spin around the country to showcase the new facility.
How Haute Dokimazo’s Secret Family Reunion Took Flight
In November 2019, 80 event pros and others who “work in or around human-to-human experiences” boarded a flight to a destination that had remained a mystery until a few hours before, in order to participate in a professional development event that they would make up as they went along. Here’s how it worked out.
When Working Out Conference Room Sets, Sweat the Small Stuff
When it comes to making your event more attendee-centric, even adding a few inches between chairs can go far.
All Female and FAB: Culinary Conference an ‘Incredibly Safe Space’
There’s no male bashing at this all-women conference for professionals in the F&B industry, but workshop leaders must also be prepared to put all their ‘cards on the table.’
Steelcase Work Lounge: Giving Event Attendees Space
The Steelcase Work Lounge at Convening Leaders demonstrated how to offer spaces for event participants to balance their professional and personal demands back home.
Lactation Pods Provide Space for Working Moms to Nurse at Events
Phoenix Convention Center recently added Mamava lactation pods — private spaces for nursing mothers — to its North and West buildings.
The Rise of Esports: Attracting Attendees, Sponsors, and New Venues
With a massive audience and demand for new venues, the fun of competitive gaming is becoming a serious business — and provides lessons for all kinds of event organizers.