Doing the same old thing may just get you the same old results. Here are four fresh ideas for acquiring attendees.

Tips from a speakers bureau expert — including frontloading requests you want to make rather than adding them after the contract is signed.

The PCMA Catalyst community offers suggestions on how planners can create experiences that incorporate the culture of their event destination.

Events produced by the nonprofit Intelligence Squared U.S. (IQ2US) demonstrate that formal debates can boost audience engagement and sway opinions. But the format is more exacting than you might think.

One brick-and-mortar retailer is defying the odds in the otherwise crumbling mall landscape. What can event planners learn from its strategy?

The PCMA Catalyst community offers suggestions on how planners can create experiences that incorporate the culture of their event destination.

One Convening Leaders 2020 session presenter conducted a little experiment among his audience to find how risk averse event organizers are. The results speak volumes about getting buy-in for your bold ideas.

This February, PCMA expands its reach to Belfast and Melbourne with education programs that drive home the power of business events to lead social and economic transformation.

With scannable food, helicopter-ride fares paid with cryptocurrency, and an on-site Bitcoin ATM, the 2019 Blockchain Futurist Conference walked and talked the block(chain).

Advice on the PCMA Catalyst forum includes suggestions on how to keep attendees engaged — and ensure they are not running for the airport — until an event is officially over.

Experts at mdg, a marketing and public relations firm, provided resolutions to inspire attendee acquisition marketers in 2020 and beyond.

The International Baking Industry Exposition’s marketing strategy has been the yeast that makes the event rise to the top in a highly challenging environment.