Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

3 Global Events That are Making a World of Difference

We spotlight three global events demonstrating how it takes many villages to raise up society.

BY Michelle Russell September 4, 2018

ISTM Takes ‘More Global Approach’ with Migration Health Conference

How a society traditionally focused on keeping business travelers and overseas vacationers healthy came to organize a conference addressing one of the world’s biggest challenges — tending to the health needs of refugees and the communities that host them.

BY Michelle Russell September 4, 2018

Here’s How Gen Z Looks at Data — and What It Means for Your Strategy

As event organizers look to collect data from the next generation of participants, they must overcome a challenge much bigger than API integration: They will need to earn their trust.

BY David McMillin August 22, 2018

This Email Strategy Resulted in Standing-Room-Only Attendance

By using an effective marketing strategy, event strategists can grab last-minute attendees, according to mdg’s KC Coerr.

BY Kimberly Hardcastle-Geddes August 1, 2018

Reaching the C-Suite

Looking to attract high-level execs to your event? You’ll need to map out a strategy that looks nothing like mass marketing.

BY Kimberly Hardcastle-Geddes July 25, 2018

4 Content Marketing Tips for Events

Content marketing has grown by leaps and bounds over the past five years, but too few event organizers are fully embracing its potential. Here are four ways to build a conference narrative from content-marketing expert Jay Baer.

July 23, 2018

Designing for Dialogue

C2 Montréal built a reputation as one of the most innovative business conferences in the world by focusing on creating attendee connections. Now, its founders are building a network to extend the C2 experience worldwide.

BY Barbara Palmer July 2, 2018

Dinners Designed for Conversation

A new model for pop-up dinners pairs meals with challenging and inspiring discussions. Can they find a home at meetings and conferences?

BY Corin Hirsch February 1, 2018

Opening Message at IMEX America Will Be Vegas Strong

MGM Resorts International — which has established a special fund for victims of last week’s shooting — will hold a press conference shortly after IMEX America opens on Tuesday. Its theme will be one of support and unity in the events industry.

BY Michelle Russell October 8, 2017

How Does C2 Montreal Keep Reinventing Itself?

C2 Montreal, one of the most transformative of business events, starts its planning every year with a blank canvas.

BY David McMillin September 1, 2017