Audience Acquisition & Engagement
Have You Traced Every Footstep in the Attendee Journey?
There is a good chance you are missing opportunities that arise from the time they consider registering for your event until after they take their leave.
Experiential Marketing and the ‘Future of Meeting and Events’
Two striking examples of how to pull off immersive events: Samsung’s Galaxy Unpacked, and from a venue standpoint, the ways the Long Beach Convention and Entertainment Center delivers on the experiential trends identified in the PCMA Foundation/Marriott future of events study.
A Not-So-Welcoming World for LGBTQ Travelers
Pride Month shined a light on those corners of the world that still have a ways to go when it comes to welcoming LGBTQ travelers — something that event organizers need to keep in mind when selecting host destinations.
Why the North American International Auto Show is Getting a Tuneup
After 31 years, the Detroit Auto Show is moving from January to June and going from 14 days to 12. Will those efforts to ‘evolve and change’ rev up the event?
A Deep Dive Into Attendee Behavior
Digging for honest attendee feedback, PCMA Foundation and Steelcase went beyond surveys in a study that gauged attendee behavior at Convening Leaders 2019. The results — released at EduCon — hold valuable cues for all kinds of events.
Rx for Better Health: Take 2 Hours Outside
It turns out your mother knew best — spending time outdoors is good for your health. A new scientific paper establishes a minimum requirement for that and gives event organizers reason to reconsider their programs.
How the Abilities Expo Breaks Barriers for Attendees With Disabilities
The Abilities Expo, founded 40 years ago by late disability activist and post-polio survivor Richard Wooten, attracts hundreds of people with disabilities, seniors, veterans, health-care professionals, and special needs professionals.
Novel Attendee-Engagement Ideas That Are a Cinch to Pull Off
Respondents to Convene’s most-recent Salary Survey cited coming up with new ways to engage attendees as their biggest challenge. The recently published ‘Rituals for Work: 50 Ways to Create Engagement, Shared Purpose, and a Culture That Can Adapt to Change,’ has answers for that.
1st World Hospital at Home Congress Gathers Global Group
In early April, 400 participants from 40 countries gathered in Madrid for the WHAHC to connect hospital-at-home stakeholders through an international platform dedicated to advancing the HaH model, which provides hospital-level care in a patient’s home.
Moving Beyond Gadgetry to Engage Conference Attendees
You can easily find VR hardware at an event. But is it delivering the all-important attendee engagement? Probably not, say industry experts, who advise choosing event tech wisely.
Convene Survey: Does Your Event Offer Child Care?
Do you provide child care at your events? Have you skipped a conference yourself because you lacked child-care options? Let us know by taking a quick survey.
GitHub Universe Meets New Goals, Doesn’t Lose Wow Factor
What does it look like when a national conference is shaped as much by a company’s values as by its financial goals?