Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

Ditch the Doughnuts to Boost Attendee Wellness

Doughnut wall? No. ‘Sweatworking?’ Yes, says Tourism Vancouver’s Rachael Riggs, who helped organize the Health and Wellness Forum in Chicago, devoted to helping planners create healthier events.

BY Cristi Kempf April 11, 2019

This Novel Convention Celebrates Betsy-Tacy Books

The intimate gathering of readers features speakers who have been inspired by Maud Hart Lovelace’s semi-autobiographical book series and have followed the protagonist Betsy’s dream of becoming a published author.

BY Casey Gale March 28, 2019

‘Convene’ Survey: Do You Make Room at Your Events?

Convene seeks your input on how attendee needs — such as a place for prayer or to care for children — are being met at events.

BY Convene Editors March 27, 2019

Want to Connect With Young Attendees? Care More About the Environment

As more Millennials and Generation Z attendees start registering for meetings and events, many of them are going to demand a meaningful commitment to sustainability.

BY David McMillin March 22, 2019

Massive Trade Shows Struggle With Engagement

A new report from the Center for Exhibition Industry Research reveals that attendee expectations and satisfaction rates are different, depending on the size of trade shows.

BY David McMillin March 22, 2019

Breaking Attendance Records in Prague

The city’s medical reputation was a draw as the European Association of Haemophilia and Allied Disorders drew its biggest congress crowd yet.

BY Lane Nieset March 19, 2019

How to Apply HBO’s Bloody SXSW Activation to Events

As anticipation builds for a bloody final season of “Game of Thrones,” HBO and the American Red Cross put that gore to good use with a memorable activation in Austin.

BY David McMillin March 12, 2019

Full Immersion Through Experience Creation

A showcase at London’s QEII Centre — emceed by Mr. Badger, Ms. Rabbit, and Specs — illustrates how to make attendee experience take root for maximum impact.

BY Lane Nieset March 12, 2019

The Case for Leaving a Positive Legacy

Barcelona’s Mobile World Congress has an ambitious environmental program. Here’s what the event does, and how it makes a difference.

March 9, 2019

Making the Case for DMCs

In a new white paper, Aim Group International outlines what it believes a destination management company can offer the events industry and spotlights trends for 2019.

BY Lane Nieset March 4, 2019

Why Joy Matters at Events

Participants’ experience at an event is shaped more by their emotions than you might think. Joyful author Ingrid Fetell Lee thinks planners have an opportunity to interject moments of joy into their event environments — and she shares easy ways to do just that.

BY Michelle Russell March 1, 2019

Buildings Designed for Comfort, Joy, Human Performance

The WELL certification, awarded by the International WELL Building Institute (IWBI) in New York City, is measured not in water-saving “flushometers” or kilowatts of electricity, but in such human responses as comfort and calm.

BY Barbara Palmer February 27, 2019

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