The 23rd World Congress on Information Technology convened for the first time in Armenia, bringing together tech giants — and others — for an innovative, ever-improving program to challenge the industry.

Until the industry understands the difference between marketing/promotion and sponsorship, we will not significantly increase revenue — or our ability to better connect buyers and sellers, says Velvet Chainsaw Consulting’s Dave Lutz.

People come back to an event when they feel like they belong.

The Center for Exhibition Industry Research’s new study finds that eight out of every 10 exhibitors have invested in sponsorships in the past two years.

One sponsor at the Wound, Ostomy and Continence Nurses Society medical conference has experienced a consistently high ROI for eight years. The meeting manager shares how they did it.

The destination marketing industry may speak with one voice, but it sings with many. Here’s how Destinations International debuted its own house band at its 2019 Annual Convention.

At 9,500 participants and 400 exhibiting companies, The Car Wash Show 2019 was International Carwash Association’s (ICA) largest show ever. It didn’t get there by staying stuck in neutral.

Your attendees are likely too busy to preplan their experience at your event. To ensure their ROI, consider taking a cue from Dreamforce’s weekly broadcast approach to pre-conference engagement.

Everyone wants to go paperless, but some attendees still want to hold a schedule in their hands. One music festival solved that dilemma with a daily program provided in a most unusual place.

As its member CVBs battle funding issues and face media scrutiny, Destinations International shared at its annual convention a new lexicon for them to use to help transform their public positioning.

While there’s room in an event marketing plan for the standard press release and reputation management tactics, it’s becoming increasingly important to stay on top of trends that are at the height of PR fashion.

Each year, a volunteer program at the Biomedical Engineering Society Annual Meeting gives student attendees an opportunity to work off their registration fee.