Audience Acquisition & Engagement
Ditch the Doughnuts to Boost Attendee Wellness
Doughnut wall? No. ‘Sweatworking?’ Yes, says Tourism Vancouver’s Rachael Riggs, who helped organize the Health and Wellness Forum in Chicago, devoted to helping planners create healthier events.
This Novel Convention Celebrates Betsy-Tacy Books
The intimate gathering of readers features speakers who have been inspired by Maud Hart Lovelace’s semi-autobiographical book series and have followed the protagonist Betsy’s dream of becoming a published author.
‘Convene’ Survey: Do You Make Room at Your Events?
Convene seeks your input on how attendee needs — such as a place for prayer or to care for children — are being met at events.
Want to Connect With Young Attendees? Care More About the Environment
As more Millennials and Generation Z attendees start registering for meetings and events, many of them are going to demand a meaningful commitment to sustainability.
Massive Trade Shows Struggle With Engagement
A new report from the Center for Exhibition Industry Research reveals that attendee expectations and satisfaction rates are different, depending on the size of trade shows.
Breaking Attendance Records in Prague
The city’s medical reputation was a draw as the European Association of Haemophilia and Allied Disorders drew its biggest congress crowd yet.
How to Apply HBO’s Bloody SXSW Activation to Events
As anticipation builds for a bloody final season of “Game of Thrones,” HBO and the American Red Cross put that gore to good use with a memorable activation in Austin.
Full Immersion Through Experience Creation
A showcase at London’s QEII Centre — emceed by Mr. Badger, Ms. Rabbit, and Specs — illustrates how to make attendee experience take root for maximum impact.
The Case for Leaving a Positive Legacy
Barcelona’s Mobile World Congress has an ambitious environmental program. Here’s what the event does, and how it makes a difference.
Making the Case for DMCs
In a new white paper, Aim Group International outlines what it believes a destination management company can offer the events industry and spotlights trends for 2019.
Why Joy Matters at Events
Participants’ experience at an event is shaped more by their emotions than you might think. Joyful author Ingrid Fetell Lee thinks planners have an opportunity to interject moments of joy into their event environments — and she shares easy ways to do just that.
Buildings Designed for Comfort, Joy, Human Performance
The WELL certification, awarded by the International WELL Building Institute (IWBI) in New York City, is measured not in water-saving “flushometers” or kilowatts of electricity, but in such human responses as comfort and calm.