Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

‘Profound’ Impact at AIME

Dialogue in the Dark pop-up at AIME let attendees experience blindness. It ‘was problem solving, team building, and personal development at its finest.’

BY Lane Nieset February 25, 2019

Network Performing Arts Production Workshops Brings WorldWide Artists Together

NPAPWS unites musicians, academic administrators, technology developers, and staff members from performing arts venues to understand how new technologies can revolutionize long-distance learning and collaboration.

BY David McMillin February 25, 2019

Customer Feedback: Rethinking the CAB Experience

The Georgia World Congress Center’s first-ever customer advisory board meeting was built on the power of the unexpected.

BY David McMillin February 25, 2019

How to Design Human Experiences Amid Rapid Digital Change

Technology, strategists say, should enhance the live event experience and allow for frictionless communication.

BY Kim Benjamin February 25, 2019

Making Events Universally Accessible

BestCities’ new report, “Universal Accessibility in Meetings,” provides real-life examples of business events — like the True Colours Festival — that promote inclusivity for delegates with disabilities.

BY Jasmine Zhu February 7, 2019

MANOVA Global Health Care Summit Redefines the Medical Meeting

The inaugural MANOVA Global Health Summit proved that critical conversations about health care don’t need to be stodgy or academic — and that they should include voices from outside the medical industry. 

BY David McMillin January 18, 2019

Government Shutdown: Strategies for Planners

The longest U.S. government shutdown in history went into effect on Dec. 22, 2018, and came to a close on Jan. 25, 2019. What that 35-day period made clear is that event organizers need to be prepared for a potential government shutdown at any time.

BY Nancy Mann Jackson January 18, 2019

How Event Organizers Can Be More Interesting

This one nugget of wisdom from the master of public speaking can help you make your next event more appealing to your audience.

BY Don Neal January 17, 2019

Why You Need Talk Triggers: Creating Customers with Word of Mouth

Ninety percent of purchases today are influenced by word of mouth. Here’s how to leverage that consumer trend for events. 

BY Kimberly Hardcastle-Geddes January 15, 2019

AIME Puts Focus on Education

As PCMA continues to spread roots in the Asia Pacific region, the organization will act as the exclusive strategic education partner at one of APAC’s biggest events.

BY David McMillin January 13, 2019

Experience Design, Sponsorships Among Hot Braindate Topics at CL19

All Convening Leaders participants were automatically registered for the Braindates platform for peer-to-peer networking. As the conference got underway Jan. 7, approximately 68 one-on-one and 51 group meetings had been scheduled, and more than 138 topics had been offered.

BY Barbara Palmer January 7, 2019

Make Change Happen: Seth Godin Stresses Importance of Innovation

Do work that matters for people who care. Create change. That’s the role of business events professionals, according to marketing guru Seth Godin. Godin captivated the crowd Monday at Convening Leaders Main Stage presentation, “You Can’t Be Seen Until You Learn to See.”

January 7, 2019

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