This Email Strategy Resulted in Standing-Room-Only Attendance
By using an effective marketing strategy, event strategists can grab last-minute attendees, according to mdg’s KC Coerr.
Paradigm-Shifting Ways to Put Your Educational Content Online
New tools and ways of delivering online content will help you get — and keep — users’ attention.
Behind the Scenes: Events Business, Tourism are Different Species
Both the role of event professionals and the business of events are being transformed. You told us so.
3 New Ways to Think About Professional Events — That All Start with ‘I’
If the 3 C’s aren’t the foundation of professional events anymore, what is? Consider the 3 I’s – Insight, Intentionality, and Intimacy.
Talent, Chatbots, and More at ECEF
Lippman Connects President and Founder Sam Lippman kicked off the Exhibition and Convention Executives Forum with his take on the top challenges for the current state of the industry — including audience attendance and proving exhibitor ROI.
Best Practices to Grow Events
John Barrett, executive director of The Worldwide Cleaning Industry Association, stressed the importance of developing and maintaining trust through partnerships and acquisitions during his ECEF keynote.
Vancouver, You Sustained Me
At a Green Meetings fam trip sponsored by Tourism Vancouver, sustainability came in all shapes, from e-bikes to green roofs to sablefish.
MPI = Meeting Professionals in Indy
Visits to Indy hot spots gave MPI WEC 2018 attendees an experience to remember.
What Does It Take to Land on ‘Best Small Cities’ List?
What’s the common denominator in the perception of large and small cities as desirable places to live, work, or visit as a tourist or attendee? It’s their vibrancy, according to one destination-branding firm, which has found a new way to measure just that.
20 Thought Leaders Told Us What They Think About How the Industry is Getting Better
From changes in technology to the re-classification of ‘business events,’ here’s what 20 thought leaders had to say about the evolution of the meetings & events industry.
How two U.S. destinations on opposite coasts are working to get the message out to international visitors that their arms are open wide.