August 2018

Cover illustration by Aditya Chinchure / Cover lettering by Matthew Smith

digital edition digital edition

How One Conference Went Meatless

Last year for the first time, the Association for the Advancement of Sustainability in Higher Education offered only vegetarian meals at its annual conference — matching its menus to its mission.

BY David McMillin August 1, 2018

This Email Strategy Resulted in Standing-Room-Only Attendance

By using an effective marketing strategy, event strategists can grab last-minute attendees, according to mdg’s KC Coerr.

BY Kimberly Hardcastle-Geddes August 1, 2018

Paradigm-Shifting Ways to Put Your Educational Content Online

New tools and ways of delivering online content will help you get — and keep — users’ attention.

BY Barbara Palmer August 1, 2018

Everyone Has a Place at the Table

A new website has made a splash by highlighting the diverse but often overlooked pool of talent in the culinary world, from chefs to speakers.

BY Corin Hirsch August 1, 2018

Behind the Scenes: Events Business, Tourism are Different Species

Both the role of event professionals and the business of events are being transformed. You told us so.

BY Michelle Russell August 1, 2018

Assessing the Power of Business Events

Beyond supporting the economy, our industry spurs social change.

August 1, 2018

3 New Ways to Think About Professional Events — That All Start with ‘I’

It’s time to rethink the three C’s event model. Consider the 3 I’s – Insight, Intentionality, and Intimacy.

BY Don Neal August 1, 2018

The Downside of Looking on the Bright Side

One hazard with being hopeful things will work out? You can unintentionally eliminate the possibility that they may not.

BY Michelle Russell August 1, 2018

‘Every Day is About Problem Solving’

Bear Analytics CEO and Co-Founder Joseph Colangelo on his biggest professional mistake, his next big career goal, and his advice to young meeting professionals.

BY Cristi Kempf August 1, 2018

Talent, Chatbots, and More at ECEF

Lippman Connects President and Founder Sam Lippman kicked off the Exhibition and Convention Executives Forum with his take on the top challenges for the current state of the industry — including audience attendance and proving exhibitor ROI.

BY Michelle Russell August 1, 2018

Best Practices to Grow Events

John Barrett, executive director of The Worldwide Cleaning Industry Association, stressed the importance of developing and maintaining trust through partnerships and acquisitions during his ECEF keynote.

BY Kimberly Hardcastle-Geddes August 1, 2018

Vancouver, You Sustained Me

At a Green Meetings fam trip sponsored by Tourism Vancouver, sustainability came in all shapes, from e-bikes to green roofs to sablefish.

BY Jasmine Zhu August 1, 2018

MPI = Meeting Professionals in Indy

Visits to Indy hot spots gave MPI WEC 2018 attendees an experience to remember.

BY Casey Gale August 1, 2018

SOS on Lampedusa

A tiny island at the epicenter of the European global migration crisis served as training ground for a small medical event making a big impact.

BY Cristi Kempf August 1, 2018

What Does It Take to Land a Spot on the ‘Best Small City’ List?

What’s the common denominator in the perception of large and small cities as desirable places to live, work, or visit as a tourist or attendee? It’s their vibrancy, according to one destination-branding firm, which has found a new way to measure just that.

BY Michelle Russell August 1, 2018

20 Thought Leaders Told Us What They Think About How the Industry is Getting Better

From changes in technology to the re-classification of ‘business events,’ here’s what 20 thought leaders had to say about the evolution of the meetings & events industry.

BY Convene Editors August 1, 2018

Reaching the C-Suite

Looking to attract high-level execs to your event? You’ll need to map out a strategy that looks nothing like mass marketing.

BY Kimberly Hardcastle-Geddes July 25, 2018

#WelcomeWorld

How two U.S. destinations on opposite coasts are working to get the message out to international visitors that their arms are open wide.

BY Barbara Palmer July 25, 2018

‘It’s About Learning Through Play’

The LEGO Group’s Build the Change events are all about doing good — for children, the communities in which the events are held, and the company itself.

July 24, 2018

How to Hold a Successful Spin-Off Conference

The European Society for Radiotherapy and Oncology didn’t want to be a victim of its own success. So it spun a brand-new, smaller, and more targeted event out of its annual congress, in collaboration with its host destination.

BY Michelle Russell July 20, 2018