CMP Series Required Reading
Can Events Help Solve the Global Food Crisis?
To safeguard the planet and feed a growing population, the world’s food systems will need to drastically change. The business events industry has an opportunity to lead by example, and here’s how some organizations and venues are doing just that.
What to Do About Fake and Predatory Conferences
Is there a solution for putting an end to fake and predatory conferences? Professors, meeting professionals, and more weigh in with their own experiences.
Crowd Control: The Events Industry and Overtourism
As cities around the world recalculate the cost of tourism to their communities, business event organizers have an outsized opportunity to make a positive difference. But that doesn’t mean that it’s business as usual.
Holding on to What Makes Us Human in an Automated Future
As AI makes inroads into areas that have traditionally been the domain of humans, the question becomes: Where will people fit in, particularly when it comes to work? Let’s take a peek into the future. You might want to buckle up.
Experiential Marketing and the ‘Future of Meeting and Events’
Two striking examples of how to pull off immersive events: Samsung’s Galaxy Unpacked, and from a venue standpoint, the ways the Long Beach Convention and Entertainment Center delivers on the experiential trends identified in the PCMA Foundation/Marriott future of events study.
The Toll Ageism Takes on People — and Businesses
Here’s what an ageism activist, communications exec, and serial hospitality entrepreneur say about why a truly inclusive and diverse workforce must be multi-generational — and what that looks like and how it benefits society as a whole.
6 Ways Medical Meetings Are Proving Their Value To Exhibitors
From beacon-collected data to lead scanners to third-party evaluations, here’s how two medical meetings are tackling the exhibitor ROI challenge.
Advice for Event Strategists Who Work with Hotels
If you’re looking for some insights to help make things easier for you when you work with hotels, you’ve checked in to the right place.
Why Joy Matters at Events
Participants’ experience at an event is shaped more by their emotions than you might think. Joyful author Ingrid Fetell Lee thinks planners have an opportunity to interject moments of joy into their event environments — and she shares easy ways to do just that.
Bringing a ‘Sense of Place’ to Meeting Design
A recent PCMA Foundation/Marriott study finds that most travelers want to explore a destination like the locals do. “Convene” looks at how that desire for an authentic experience should shape meeting design.
Building a Team-Oriented Culture
Arlene A. Pietranton, CEO of the American Speech-Language-Hearing Association (ASHA), describes how ASHA creates a collaborative work culture in its organizational structure, manifested in the physical layout of its headquarters.
Humble Leadership: How Serving Is the new Leading
Business challenges are coming at us so fast and are so complex that leaders can no longer afford not to leverage the knowledge and creativity of every person within their organizations. Experts point to a different way forward: It’s called humble or servant leadership.