October 2019 Convene

October 2019

Cover illustration by Ollanski

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How One Event Professional is Helping the Homeless

Windy Christner, CMP, senior director of meetings and expositions for American Pharmacists Association, is urging the industry to lean into — rather than try to plan around — the problem of homelessness in cities.

BY Barbara Palmer December 5, 2019

Are Manels Losing Ground?

Gina Glantz co-founded GenderAvenger five years ago to help ensure that women are equally represented as speakers at conferences. Lately, Glantz says, ‘something extraordinary’ has been happening.

BY Barbara Palmer October 11, 2019

Next Group of Luminaries Leads the Way

PCMA is preparing to launch the second group of video interviews in its Ascent Luminaries series, which puts the spotlight on champions of diversity and inclusion.

BY David McMillin October 7, 2019

Finding 1,000 Teachers at a 1,000-Person Event

Christine Renaud, CEO and co-founder of the Montréal-based company e180, and creator of the peer-to-peer learning platform Braindate, shares the true story of an L&D professional who went on to transform her organization after a life-changing conversation.

BY Christine Renaud October 1, 2019

Seven Telltale Signs That a Conference is a Scam

While the subjective nature of scientific quality makes it difficult to label a low-quality event predatory, there are some telltale warning signs. ICCA offers a guide to some of the most common characteristics.

BY David McMillin October 1, 2019

What Are WELL Buildings and Healthy Venues — And Why Should We Care?

Convention centers are embracing green building standards as a way to make their venues more Earth-friendly. Creating building environments that help their inhabitants thrive just may be the next big thing.

BY Barbara Palmer September 26, 2019

Reinventing the Health-Care Conference

The Manova summit debuted in 2018 as an experiment in changing conversations about the future of health care. With the second annual summit underway, here’s a look at how organizers are leaning into lessons learned last year.

BY Michelle Russell September 26, 2019

Getting Buy-In for Green Events

Mercedes Hunt, the founder and owner of Map & Compass Consulting, is a passionate advocate for event sustainability. Years of experience, as well as years of academic research, have revealed

BY Barbara Palmer September 26, 2019

Nudging Healthy Behavior on Site

It took the Milano Convention Centre 18 months to earn Gold Level Healthy Venue status from the World Obesity Federation. Here’s how they did it — and how they help event organizers encourage attendees to make smart choices.

BY Michelle Russell September 26, 2019

Co-Located Brewers Events Draw Beer Dinners, Iron Maiden, and a Crowd

It started as a gathering that attracted 200 attendees. This year the Craft Brewers Conference — co-located with trade show BrewExpo America — helped raise the brew IQ of 14,000 participants from around the world. We’ve got a flight of their strategy.

BY Casey Gale September 25, 2019

Meetings We Like: Adoption Exchange Association National Conference

At the AEA’s annual event, adoption and child welfare professional find strategies to recruit permanent homes for children in the foster care system.

BY Casey Gale September 24, 2019

Are You Allowing Your Multifaceted Attendees to Share Other Talents?

Over the last 16 years here at Convene, I’ve trained my eye to pick up nuggets about conference business in other places outside of our industry channels. There’s a practical

BY Michelle Russell September 24, 2019

7 Things That Can Only Happen at a Live Event

Most of our content and connections now come to us virtually, but live events still remain the most powerful medium, says 360 Live Media’s Don Neal. Here are seven reasons why.

BY Don Neal September 24, 2019

What Corporate CEOs and Event Professionals Have in Common

A recent pledge by the Business Roundtable — an association whose members are CEOs of major U.S. corporations — demonstrates that social responsibility is a shared responsibility.

BY Sherrif Karamat September 24, 2019

How Destinations International Put Attendees in the Spotlight

The destination marketing industry may speak with one voice, but it sings with many. Here’s how Destinations International debuted its own house band at its 2019 Annual Convention.

BY Michelle Russell September 24, 2019

Tips for Developing Bespoke Sponsor Packages

If sponsorship revenue is underperforming at your events, you have lots of company. Dave Lutz, of Velvet Chainsaw Consulting, identifies the moves that can turn that around.

BY Dave Lutz, CMP September 24, 2019

Lessons in Hosting a Zero-Emissions Event

With a theme centered on one of its 17 Sustainable Development Goals, the United Nations chose Salt Lake for the 68th United Nations Civil Society Conference. Here’s why.

BY Casey Gale September 24, 2019

Hamburg is Ready to Make More History as Event Destination

As Hamburg prepares to open the doors of what will be the biggest congress center in Germany, the city already has taken steps to cement its reputation as a top meetings and events destination.

BY David McMillin September 20, 2019

Car Wash Show’s Shiny, New Approach to Event Marketing

At 9,500 participants and 400 exhibiting companies, The Car Wash Show 2019 was International Carwash Association’s (ICA) largest show ever. It didn’t get there by staying stuck in neutral.

BY Kimberly Hardcastle-Geddes September 20, 2019

How to Make Non-Drinkers Feel Welcome at Your Events

It’s predicted that more of your attendees will want to be served alcohol-free beverages at your networking receptions and meal events. Here’s how to go beyond the standard club soda with a twist to craft a more memorable drink experience.

BY Cristi Kempf Curt Wagner September 10, 2019

Climate Debate: Caring for the Planet vs. Flying to Conferences

Climate activists are looking to ground air travel. Here’s why the business events industry should take notice.

BY David McMillin August 27, 2019

Hacking Homelessness at EduCon

At a “pitch-a-thon” that capped the Education Conference hackathon, one team came out on top. But collaboration and empathy won the day.

BY Barbara Palmer June 26, 2019

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