Videos, Webinars & Continuing Education

Discover the best in events education

From event design, to audience acquisition, negotiations and more, earn as you learn. Plus, PCMA Members can access premium content with hundreds of recorded sessions from past events, including Convening Leaders.

Collect CE credits by signing in with the email address on file with PCMA. Upon completion of the video, the credit will automatically be added to your CE Transcript.

Participate in upcoming webinars and collect additional CE credits when available.

The Competitive Advantage of Sustainability: A Business Case for a Resilient Future
Our planet is barreling toward a climate change crisis that is already spurring social inequality and exclusion across the world ...
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The Competitive Advantage of Sustainability: A Business Case for a Resilient Future

Length:
00:55:04
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1.0
Mobilizing Shared Risk Management as Business Events' Competitive Advantage
For far too long, business event planners and destinations have approached risk management using strategies and practices that are unsustainable long term ...
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Mobilizing Shared Risk Management as Business Events’ Competitive Advantage

Length:
00:46:36
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1.0
Transforming Event Experiences: How to Deliver Meaningful, Human-to-Human Moments
Seismic social and psychological changes are continuing to affect individuals and communities—and we won’t know exactly how much human behavior has changed until we’re well into the post-COVID landscape ...
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Transforming Event Experiences: How to Deliver Meaningful, Human-to-Human Moments

Length:
00:52:51
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1.0
How to Create a Healthy Speak-Up and Feedback-Rich Culture
Toxic cultures lead to missed opportunities, failure, and sometimes disaster. In a healthy speak-up culture, however, not only do leaders have the skills and attributes to hear concerns, ideas, and even voices of dissent, they also acknowledge, encourage, and reward them ...
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How to Create a Healthy Speak-Up and Feedback-Rich Culture

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00:57:33
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1.0
The Business of Belonging: Creating Transformative and Inclusive Digital Events
As the business events industry constructs the future of virtual and hybrid events, one question continues to surface: How can you create the magic of an outstanding live experience digitally? ...
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The Business of Belonging: Creating Transformative and Inclusive Digital Events

Length:
00:59:35
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1.0
Approaching Continuing Education with Human-Centered Design
It’s always taken more than a “one size fits all” approach to host successful and impactful events. However, the seismic changes caused by the COVID-19 pandemic have forced business event planners in all industries and sectors to think about learning and development in new ways ...
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Approaching Continuing Education with Human-Centered Design

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00:44:32
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1.0
Increasing Value by Monetizing Digital Programs, Experiences, and Offerings
Making digital and hybrid experiences financially viable is a top priority for planners to help maintain their organizations’ bottom lines. However, so is providing outstanding event experiences for your participants ...
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Increasing Value by Monetizing Digital Programs, Experiences, and Offerings

Length:
00:40:44
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1.0
What it Takes to Make the Middle-to-Senior Leadership Leap
Dive inside the minds of a CEO, Events VP, and a Senior Corporate Event Marketer to reveal essential characteristics, emerging skillsets, and sought-after qualifications of ideal senior leaders ...
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What it Takes to Make the Middle-to-Senior Leadership Leap

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00:42:58
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1.0
Build the Event Team of the Future by Unlocking Cross-Functional Collaboration
As the Business Events Industry’s landscape continues to shift and change, successful events that will continue into the year ahead take more than the tried-and-true strategies and best practices ...
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Build the Event Team of the Future by Unlocking Cross-Functional Collaboration

Length:
00:56:45
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1.0
Storytelling Across Channels: Market Your Event by Capturing Attention and Excitement
You might have a packed agenda of content and a plethora of activities and experiential activations, but unless you can quickly relay to your audience what your event or meeting offers them, marketing messages can easily get lost in the sea of content, promotions, and branded messages ...
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Storytelling Across Channels: Market Your Event by Capturing Attention and Excitement

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01:02:10
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1.0
Mastering Year-Round Community Engagement for Customers and Employees
Acquiring customers and hiring new talent is expensive. Retaining customers costs 5 times less than acquiring new ones, and organizations that invest in customer loyalty (with top Net Promoter Scores and satisfaction ratings) grow revenues 2.5 times faster ...
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Mastering Year-Round Community Engagement for Customers and Employees

Length:
00:54:33
Making More with Less: Content Hacks to Extend Your Reach and ROI
Captivating content that increases interaction and loyalty within your community is worth its weight in gold—but you don’t have to break the bank to create it. Learn valuable takeaways through case studies including LegalZoom’s partnership with the NBA and runDisney’s Princess Half Marathon ...
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Making More with Less: Content Hacks to Extend Your Reach and ROI

Length:
00:55:17
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1.0
The Future of the Force Majeure: Negotiating Contracts Amid Uncertainty
Traditionally long planning timelines have been transformed into quickly moving and reimagined meetings, as both business event planners and venue professionals navigate shifting and sometimes murky timelines laced with uncertainty ...
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The Future of the Force Majeure: Negotiating Contracts Amid Uncertainty

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01:00:32
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1.0
Beyond Your Event's Walls: Crafting Captivating and Seamless Off-Site Experiences
Globally, people attend events to learn, network, collaborate, do business, and experience captivating moments of connection and inspiration that can help them better serve their audiences long after the event is over ...
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Beyond Your Event’s Walls: Crafting Captivating and Seamless Off-Site Experiences

Length:
00:43:34
Driving Innovation with Purpose: How to Make an Impact Through Creative Leadership
Learn how Cirque du Soliel doesn’t just believe in diversity but lives it with each show and effort. You’ll also walk away with ways you can creatively lead both business innovation and social impact, no matter your organization or industry ...
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Driving Innovation with Purpose: How to Make an Impact Through Creative Leadership

Length:
00:59:12
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1.0
Prioritize Workplace Wellbeing to Boost Productivity, Performance, and Engagement
As many organizations redefine their workplace cultures and embracing the future of hybrid and remote teams, pressure and stress are continuing to mount for business events professionals responding to disruption and uncertainty ...
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Prioritize Workplace Wellbeing to Boost Productivity, Performance, and Engagement

Length:
00:49:20
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1.0
Turning Allyship into Action: Integrating Equity, Inclusion, Belonging and Diversity into Business Events
Driving diversity, inclusion, and allyship involves difficult conversations and change, but that doesn’t have to be an impossible lift ...
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Turning Allyship into Action: Integrating Equity, Inclusion, Belonging and Diversity into Business Events

Length:
00:58:46
Clock Hours:
1.0
The Return on Events: Measuring and Reporting Your Value
Virtual and hybrid events have given us more data than ever before on our audience and their actions within our event programs. However, a strategic approach is needed to take that data and create both plans and content that resonate with audiences and impact our organization’s bottom line ...
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The Return on Events: Measuring and Reporting Your Value

Length:
00:56:39
Clock Hours:
1.0
PUSH: Three Keys to Achieving Resilience
The recent disruption of the fitness industry has many parallels with business events. Driven by changing consumer behaviors, the Pandemic caused a massive demand for virtual workouts and challenged businesses to adopt new ways of engaging exercisers everywhere ...
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PUSH: Three Keys to Achieving Resilience

Length:
00:55:43
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1.0
Big Trends Shaping the World Today: Economics, Technology and Geopolitics
Our lives are being transformed in so many realms all at once – and it is dizzying. In this keynote, Thomas Friedman exposes the tectonic movements and accelerations that are reshaping the world today and will provide a blueprint to get the most out of them and cushion their impacts ...
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Big Trends Shaping the World Today: Economics, Technology and Geopolitics

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01:12:34
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1
SherrifKaramat
Addressing key themes from Thomas Friedman’s Main Stage Keynote, our panel of senior leaders will unpack them at a localized level of politics, economics and sustainability, tying it back to what the business events industry can do to drive social and economic transformation given these projected scenarios ...
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Decoding the Keynote – Big Trends Shaping Business Events

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00:45:07
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1
Open-Innovation-for-the-Business-Events-Industry
The GCB German Convention Bureau, IMEX and PCMA have joined forces to provide the global business events community with the unique chance to innovate its own future. Don’t miss out on this opportunity to co-create the future of business events! ...
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Open Innovation for the Business Events Industry

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00:49:29
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1
Navigating-an-Uncertain-Present-&-Building-for-a-Better-Future
To live in the world today is to experience accelerating change and to watch a future we had scarcely imagined unfold at a pace we’ve never experienced. And to not only survive but thrive in this context, it’s not enough to simply know what’s coming. You have to understand how ...
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Navigating an Uncertain Present & Building for a Better Future

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00:50:21
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1
Innovating-Business-Events-The-Customer-Perspective
Live communication as a vital part of corporate communication strategies is currently undergoing massive change – posing, at the same time, a huge challenge to suppliers and their market offers. The key to successful business events of the future thus lies in consistent customer centricity and a focus on their ...
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Innovating Business Events – The Customer Perspective

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00:45:11
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1