Videos, Webinars & Continuing Education

Discover the best in events education

From event design, to audience acquisition, negotiations and more, earn as you learn. Plus, PCMA Members have access to hundreds of recorded sessions from past events, including Convening Leaders.

To collect CE credits, simply sign in with the email address on file with PCMA and watch the session. Upon completion, the credit will automatically be added to your CE Transcript.

Hard Data on What’s Happening With Room Bookings
It is widely understood that a percentage of attendees at conventions don’t reserve hotel rooms within the room block. Consequently, it’s challenging to accurately quantify the true impact of convention/group business, attendee buying trends and guest experiences, booking through housing companies, room block incentives, third-party partnerships and shared marketing initiatives.
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Hard Data on What’s Happening With Room Bookings

Length:
01:00:00
Clock Hours:
1
Theme Building: Not What You’re Thinking
Creating a meaningful theme, one that binds the elements of an event together consistently, is often substituted with a tagline that has little to do with the purpose, objectives and structure of the event. During this session you’ll be introduced to a model and methodology for theming events from the bottom up to help create a cohesive, powerful meeting experience.
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Theme Building: Not What You’re Thinking

Length:
01:00:00
Clock Hours:
1
High Performance Habits of Magnetic Human Beings
What makes someone magnetic enough to attract, influence, and lead other people? Charisma is not born, it’s built. How people see us depends on the way we treat them. Therefore, our habits determine who we are and how effective we are in life and at work.
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High Performance Habits of Magnetic Human Beings

Length:
01:00:00
Clock Hours:
1
Adult Learning Research: Promoting Innovative Session Formats
No two people retain information in the same way, which presents a challenge for event strategists and speakers alike. How do we provide education in a format that engages and enlightens all adult learners? This session will take a closer look at how key adult learning principles can assist in developing modern session formats that lead to diverse learning environments.
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Adult Learning Research: Promoting Innovative Session Formats

Length:
01:00:00
Clock Hours:
1
Finding Solutions to Social Justice Issues from Human Trafficking to Homelessnes
As an industry we can come together to make a difference on social justice issues — it's simply a matter of awareness. We'll kick off the session by taking an in-depth look at the human trafficking epidemic, discussing the warning signs that someone is being held against their will and what to do if you see a suspicious situation. Then
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Finding Solutions to Social Justice Issues from Human Trafficking to Homelessnes

Length:
01:00:00
Clock Hours:
1
Main Stage | Transforming Experiences Into a Positive Force for Change
Two remarkable people will tell their stories of grit and resilience, proving that life experiences can uniquely position all of us to change the world for the better. The pair will be interviewed by Main Stage facilitator Holly Ransom.
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Main Stage | Transforming Experiences Into a Positive Force for Change

Length:
01:15:00
Clock Hours:
1.25
Beyond the Spend: Does Your Event’s Economic Impact Matter?
The Events Industry Council and Oxford Economics reported meetings, conventions, and trade shows collectively contributed $845 billion in business sales and $104 billion in federal, state, and local taxes to the U.S. economy in 2016. The power of the industry is clear, but evaluating the contribution of an individual event poses a challenge for many business event strategists. This session
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Beyond the Spend: Does Your Event’s Economic Impact Matter?

Length:
01:00:00
Clock Hours:
1
The Believability Crisis - How to Build Trust and Stand Out
We are living in a time when it is harder to earn trust than ever before. People skip ads, doubt brands, and disagree on what the “facts” actually are. So what does it take to build trust during this believability crisis? Rohit Bhargava will reveal the five fundamental secrets to standing out as real, human and trustworthy in a skeptical
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The Believability Crisis – How to Build Trust and Stand Out

Length:
01:00:00
Clock Hours:
1
Improve Business Results with Diversity and Inclusion
Strong evidence has proven diverse teams outperform homogeneous ones. Inclusive teams are 2 times as likely to meet or exceed financial goals, 3 times as likely to be high-performing, 6 times more likely to be innovative and 8 times more likely to achieve better business outcomes.* During this session, participants will explore how creating diverse and inclusive cultures increases innovation,
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Improve Business Results with Diversity and Inclusion

Length:
01:00:00
Clock Hours:
1
How to Design Events Worth Binge-Watching
In this TV binge era, it’s not hard to imagine providing an abundance of content from your annual events that your followers could devour in one sitting, one “episode” after another. This session will explore how you can strategically bundle the content you already own into a binge-worthy block your audiences can consume at their own pace.
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How to Design Events Worth Binge-Watching

Length:
01:00:00
Clock Hours:
1
Innovate Your Business Model to Achieve Growth
Business event strategists and suppliers have massive potential to drive changes that increase revenue, decrease risk and contain costs for their organization. It comes down to being familiar with business challenges and applying innovative thinking to create more value and growth.
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Innovate Your Business Model to Achieve Growth

Length:
01:00:00
Clock Hours:
1
Thought Leadership Conversation: Creating Opportunities for Inclusive Cultures
When it comes to diversity and inclusion, we all have a seat at the table to make a difference in creating inclusive cultures that empower everyone. Join us for this dynamic roundtable conversation where inclusion strategists from various perspectives explore key issues, challenges, and opportunities to advance our organizations and the business events industry.
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Thought Leadership Conversation: Creating Opportunities for Inclusive Cultures

Length:
01:00:00
Clock Hours:
1
Secrets To Crafting Extraordinary Experiences
The College of Extraordinary Experiences “is a designed experience journey that aims to equip participants with the mindset, insights, and network to step in the Experience Economy and design something truly extraordinary.” University professors, retailers, game developers, filmmakers, artists, storytellers, marketing agencies, and event planners all have participated in the four-day workshop at the college, which is housed in a
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Secrets To Crafting Extraordinary Experiences

Length:
01:00:00
Clock Hours:
1
Improve Your Results with Radical New Strategy
It takes a radical new approach, and a certain amount of risk, to stand out from the crowd. In this session, we’ll examine companies that are doing things differently and explore common elements you can employ to do the same for better business outcomes. With smart strategy, radical innovation can give you the competitive edge you need.
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Improve Your Results with Radical New Strategy

Length:
01:00:00
Clock Hours:
1
Build Ground-breaking Communities with Behavior-Changing Experiences
The Berlin-based Falling Walls exemplifies this notion of creating a forward-looking international community and an atmosphere that encourages participants to join in tackling the “next walls to fall”. You'll take away lessons from this unique conference on how to create experiences that inspire meaningful exchange and enable breakthroughs in any industry.
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Build Ground-breaking Communities with Behavior-Changing Experiences

Length:
01:00:00
Clock Hours:
1
Increase Data Privacy & Elevate Experiences with Blockchain
Most companies fiercely guard their data facing the challenge of keeping it secure and compliant with privacy laws all alone. Cutting-edge industries are embracing blockchain technology as a way to optimize and safeguard their data across shared networks. Blockchain evangelist Sam Radocchia will share how this has transformed the business world before discussing its impact on business events with an
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Increase Data Privacy & Elevate Experiences with Blockchain

Length:
01:00:00
Clock Hours:
1
Mixed Marketing: Create Winning Campaigns with Physical-Digital Combo
More often than not at hybrid meetings, an invisible line divides physical attendees from online participants. What can digital event strategists do to unite the different types of audiences to enhance all their experiences? In this session, we’ll venture into marketing and engagement platforms that can help you create a more impactful blend of physical and digital marketing that will
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Mixed Marketing: Create Winning Campaigns with Physical-Digital Combo

Length:
01:00:00
Clock Hours:
1
What Would You Do? Managing Risk In A Complex World
It’s a high-risk world out there. Just when you think you’ve planned for every hazard and reduced your organization’s exposure to every liability, something happens. This session will introduce you to some of the latest dangers associated with events and walk you through the considerations for a large scale, high profile gathering. Learn from an attorney specializing in risk and
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What Would You Do? Managing Risk In A Complex World

Length:
01:00:00
Clock Hours:
1
Main Stage | You Can’t Be Seen Until You Learn to See
All business event strategists are marketers with the responsibility of creating connections, empathy, providing experiences and making a difference. Yet many organizations are stuck in outmoded approaches expecting different results. Marketing sage Seth Godin will reveal how to cut through the noise in our attention economy and initiate change that puts your brand back into the center of the conversation.
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Main Stage | You Can’t Be Seen Until You Learn to See

Length:
00:44:49
Clock Hours:
1.5
Crafting An Event Marketing Plan That Today’s Attendees Will Respond To
Today’s prospective attendees are much different than they were a decade ago. They’re digital, discerning, and demanding. If you don’t offer them the right message at the right time on the right channel, they may ignore you. So what are the best tools and tactics to reach them, and when you get their attention, what do you say? In this
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Crafting An Event Marketing Plan That Today’s Attendees Will Respond To

Length:
01:00:00
Clock Hours:
1
Leveraging Multi-generational Success: Best Practices for Your Team
For the first time in history, five generations are sharing the workplace. In this session, best-selling author Lindsey Pollak offers expert insights into these groups and their motivations, goals, and communication styles. You’ll learn how to turn their differences into a strategic advantage for you and your entire team.
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Leveraging Multi-generational Success: Best Practices for Your Team

Length:
01:00:00
Clock Hours:
1
PCMA and Marriott on the Future of Events
Meetings are not just about tables and chairs. They are about people. People have changed. How they work has changed. This session will explore what Marriott International, a global provider of business events, and PCMA, the world’s largest network of business events strategists, have identified as macro-trends that could change the face of the business events industry. Whether it be
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PCMA and Marriott on the Future of Events

Length:
01:00:00
Clock Hours:
1
Using Neuroscience to Enrich Storytelling
As creators of immersive experiences, business event strategists have the ability to change their attendees’ behaviors, driving them to action long after an event. Understanding how this happens empowers event organizers to incorporate stronger storytelling techniques within their events. This interactive session balances cognitive science with real-life examples to help you create persuasive, lasting memories that drive action.
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Using Neuroscience to Enrich Storytelling

Length:
01:00:00
Clock Hours:
1
Optimizing Your Event Content Strategy to Engage all Stakeholders
Content can be a powerful tool for attracting registrants, engaging attendees, maximizing speaker value, adding value for event sponsors, and extending the impact of an event well beyond on-site activations? Learn the best times, topics, and tactics for creating and distributing content that engages attendees, sponsors, speakers, and other key stakeholders.
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Optimizing Your Event Content Strategy to Engage all Stakeholders

Length:
01:00:00
Clock Hours:
1
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