Increasing Value by Monetizing Digital Programs, Experiences, and Offerings

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Making digital and hybrid experiences financially viable is a top priority for planners to help maintain their organizations’ bottom lines. However, so is providing outstanding event experiences for your participants. In this session, take a closer look at how to adjust your next program—and walk away with tangible solutions and a resource to guide you through the process when you return to work.

This session draws from content in the DES course offerings, which provides business events strategists the opportunity to become globally recognized digital event experts, the ability to create virtual events—including hybrid for venues—that increase audience engagement, generate ROI, and offer additional business opportunities through hybrid event production. Learn more here.

Learning Objectives:

  • Introduce and integrate new pricing models into your event program and experiences.
  • Gain an understanding and ideas for creating microtransactions throughout your events.
  • Create new sponsor and partner opportunities that are mutually beneficial—without sacrificing event quality.

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PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 00:40:44
  • Date: 01/11/2022
  • Speaker:

CMP Certification

  • EIC Status: Designated
  • CMP-IS Domain: G. Meeting or Event Design
  • Clock Hours: 1.0

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