What’s Next for the Meeting Industry?
A newly published report from IACC predicts an increasing emphasis on technology, in-person collaboration, and values-based site selection.
Secrets of Staying Relevant, Capturing Curiosity and Keeping Excitement in the Attention Economy
You're not just competing against the plethora of virtual, in-person and hybrid events and experiences calling for your audiences' attention. You're also up against additional products and services that vie for your consumers' attention--including Netflix, social media platforms, and more.
From Hygiene Theater to Safety and Risk Management
Though risk management isn't a new concept for business events professionals, event safety and planning are under the magnifying lens as reopening plans emerge and organizations plan for the safe return to meetings, conferences, experiences, and more.
What the Future of Business Events Holds
Moving forward does not mean returning to events' pre-pandemic days, especially as audience behaviors—and our industry's landscape—have permanently changed. Starting with current research and expanding with additional insights, learn how to move forward with hope, excitement, and authority.
Let’s Play Ball: Examining Sports’ Safe Roll-Out Strategies
Questions continue to abound when it comes to creating and rolling out event hygiene and safety practices, including who should assume the risk and which procedures have become best practices. In this deep dive, we examine safety through the lens of sports, offering lessons learned from hand-selected case studies.
Harnessing Disruption to Create a 365-Approach to Events and Experiences
It's no longer enough to simply offer your events, experiences, products or services digitally or across different channels. Rather, successful efforts require restructuring strategies and reshaping experiences to cater to audiences across time zones and needs. Learn how you can harness the power of disruption and innovation to set up a strategic vision for the future--along with digital touchpoints that keeps consumers coming back for more.
Building Communities That Foster Thriving, Year-Round Engagement
Engagement isn't a means to an end at your event or experience. Rather, it's turned into a year-round mission that's key to retaining, growing and strengthening your communities.
Applying and Activating Justice, Equity, Diversity, and Inclusion (JEDI) Commitments
Following Janet Stovall laying out the business case for events, take a page from her playbook and become energized about meaningful justice, equity, diversity and inclusion (JEDI) efforts within your meetings, events, experiences and more. Walk away with actionable next steps and food for thought as you incorporate purpose--and become accountable for your commitments.
Driving the Future with Inclusion, Equity, Belonging, and Diversity
Diversity, equity, inclusion and purpose aren't just "nice to have" elements you can incorporate into your events, experiences and other touchpoints at the last minute.
Members: A Conversation with PCMA’s Leaders, March 19, 2021
Our lives are being transformed in so many realms all at once – and it is dizzying. In this keynote, Thomas Friedman exposes the tectonic movements and accelerations that are reshaping the world today and will provide a blueprint to get the most out of them and cushion their impacts. You will never look at the world the same way after this.
Big Trends Shaping the World Today: Economics, Technology and Geopolitics
Our lives are being transformed in so many realms all at once – and it is dizzying. In this keynote, Thomas Friedman exposes the tectonic movements and accelerations that are reshaping the world today and will provide a blueprint to get the most out of them and cushion their impacts. You will never look at the world the same way after this.
Decoding the Keynote – Big Trends Shaping Business Events
Addressing key themes from Thomas Friedman’s Main Stage Keynote, our panel of senior leaders will unpack them at a localized level of politics, economics and sustainability, tying it back to what the business events industry can do to drive social and economic transformation given these projected scenarios.