Reinventing Your Signature Event: Lessons Learned from the Field

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This session will unpack real-world case studied of how organizations reimagined their signature events to meet the new needs of their audience. From identifying areas for improvement to developing a comprehensive redesign plan, we’ll examine the challenges, strategies, and key steps taken to transform this signature event into a success story. Whether you’re a seasoned event planner or just starting out, this session will provide valuable information and inspiration for transforming your events into engaging experiences that resonate with your audience.

Learning Objectives:
    • Adopt a simple approach to assessing audience needs and interpret feedback.
    • Collaborate with key stakeholders to create a cohesive vision for the event.
    • Navigate potential roadblocks, and create a flexible model that grows with your needs.


  • Duration: 00:45:46
  • Date: 06/27/2023
  • Speakers:

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