There is an on-going change in the way events do business and what they measure as success. Experts in this session will discuss the different event business models to focus on various value propositions from profit driven models to purpose driven models. Join the session to ask yourself – Why are you doing events and what does that mean for your event business model?
- Explore why we are doing events and how data is key to develop events that meet your changed attendee’s behavior
- Dive into case studies shared by our expert and how they catalyzed the change to embrace the different event formats (live, hybrid, virtual)
- Learn how to develop multi-channel opportunities to consume content, deliver value, enhance revenue, and build community in new ways
PCMA is an Approved CAE Provider & CMP Preferred Vendor.
- Duration: 00:47:23
- Date: 01/09/2023
- EIC Status: Designated
- CMP-IS Domain: A. Strategic Planning
- Clock Hours: 1.0