Immersive Reality – The Intersection of Design & Technology

Immersive Reality - The Intersection of Design & Technology
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Immersive experiences are attracting attention in an increasingly distracted world but applying a human-centric approach can be challenging. No two humans interact with the world in the same way, which creates complexity. In this session we will explore the science, design process and implementation of immersive experience design and dissect the forms and depths of engagement. We will learn to optimize the creative process from an event strategy perspective and what key performance indicators event teams should consider for their immersive activations. You’ll hear real-world case studies from award-winning, innovative, and disruptive immersive experience designers to help you experiment in this medium with more confidence.

Learning Objectives:

  • Understand the neuro-chemical basics of Immersive Experience Design.
  • Discover how a team-driven approach to event design and validation steps can make designing
    immersive experiences more accessible and more measurable.
  • Be inspired by real world examples you can apply at your own events in the future.

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 01:03:09
  • Date: 01/09/2023
  • Speaker:

CMP Certification

  • EIC Status: Designated
  • CMP-IS Domain: G. Meeting or Event Design
  • Clock Hours: 1.0

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