Making More with Less: Content Hacks to Extend Your Reach and ROI

This is premium content. You must be a PCMA Member to access this video

Login Join PCMA

Captivating content that increases interaction and loyalty within your community is worth its weight in gold—but you don’t have to break the bank to create it. Learn valuable takeaways through case studies including LegalZoom’s partnership with the NBA and runDisney’s Princess Half Marathon. You’ll walk away with ideas to create compelling and emotional storytelling efforts and videos, visuals, and more that support your organization’s bottom line.

This session draws from content offered in the 7 Change Actions learning experience, which offers business events professionals a design-thinking framework, along with the insights, tools and exercises to apply learnings directly to create revenue- and loyalty-boosting events, meetings, and experiences. Learn more here.

Learning Objectives:

  • Uncover the human-centered stories within your events that can drive impact.
  • Build a plan that maximizes production costs—no matter your budget.
  • Double or triple the reach and life of your experiences through engaging content.

Brought to you by Hilton

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 00:55:17
  • Date: 01/11/2022
  • Speaker:

CMP Certification

  • EIC Status: Submitted
  • CMP-IS Domain: G. Meeting or Event Design
  • Clock Hours: 1.0

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.