The Business of Belonging: Creating Transformative and Inclusive Digital Events

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As the business events industry constructs the future of virtual and hybrid events, one question continues to surface: How can you create the magic of an outstanding live experience digitally? Offering an event program that captures attention, touches attendees’ emotions, and inspires is a tall order when your meeting participants are behind screens. It’s an even tougher task when you consider the struggles your audience faces as unprecedented uncertainty stretches on—coupled with feelings of isolation from the time we’ve spent apart.

In this session, Out & Equal will unpack event strategy at the most powerful level—blending content and community to create transformative and moving experiences that connect people—and how you, too, can achieve this success virtually. They’ll share the approaches that led them to be able to welcome 5,000 members and allies of the LGBTQIA+ community digitally, grow sponsorship opportunities by 110%, and drive both social change and support for the LGBTQIA+ community during the COVID-19 Pandemic.

Learning Objectives:

  • Implement strategies that increase partnership engagement while adding value to your audiences.
  • Use virtual platforms to build active communities that strengthen connections, even amid disruption and uncertainty.
  • Deliver powerful and emotionally evocative content that promotes inclusion, accommodates different communities, and drives workplace change.

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PCMA is an Approved CAE Provider & CMP Preferred Vendor.

Information

  • Duration: 00:59:35
  • Date: 01/11/2022
  • Speakers:
         
         

CMP Certification

  • EIC Status: Designated
  • CMP-IS Domain: G. Meeting or Event Design
  • Clock Hours: 1.0