Deliver The Event Metrics Digital Marketers Demand

Deliver The Event Metrics Digital Marketers Demand
This is premium content. You must be a PCMA Member to access this video

Login Join PCMA

Event strategists increasingly want events to behave like other digital marketing channels with hard metrics, high NPS scores, and transparent return on investment. While event technology providers adapt to marketing’s demands, event strategists need to catch up, acquiring more skills and mar-tech mastery to hit those digital high notes. Learn the technology and competencies required to act like a digital marketer while planning events like a boss.

Learning Objectives:

  • View current event technology through a digital marketing lens.
  • Position your events as marketing data goldmines.
  • Prepare for the convergence of digital marketing and events.

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 00:56:43
  • Date: 01/10/2023
  • Speakers:

CMP Certification

  • EIC Status: Designated
  • CMP-IS Domain: I. Marketing
  • Clock Hours: 1.0

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.