Event strategists increasingly want events to behave like other digital marketing channels with hard metrics, high NPS scores, and transparent return on investment. While event technology providers adapt to marketing’s demands, event strategists need to catch up, acquiring more skills and mar-tech mastery to hit those digital high notes. Learn the technology and competencies required to act like a digital marketer while planning events like a boss.
- View current event technology through a digital marketing lens.
- Position your events as marketing data goldmines.
- Prepare for the convergence of digital marketing and events.
- Duration: 00:56:43
- Date: 01/10/2023
- EIC Status: Designated
- CMP-IS Domain: I. Marketing
- Clock Hours: 1.0