The Competitive Advantage of Sustainability: A Business Case for a Resilient Future

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Our planet is barreling toward a climate change crisis that is already spurring social inequality and exclusion across the world. However, we can change our current trajectory through a holistic approach—one that focuses on meaningful community impact and social transformation, along with achieving net-zero emissions. Professionals across the business events and tourism industries—regardless of their roles or their organizations—can help build better cities and host both meetings and destinations for generations to come.

The future of the industry relies on regenerative tourism and event experiences that are progressive, inclusive, and aimed at bringing positive impact to our communities and environment. Dive into a truthful conversation about the rising demand—and business case—for regenerative experience design. You’ll explore a framework that can help you create dynamic events, or win more impactful meetings and offerings, that respect our planet and help to rebuild our society.

Learning Objectives:

  • Shorten the gap between event planners’ and destinations’ sustainability goals, working together to drive progressive and innovative destinations and events.
  • Leverage opportunities to decrease footprints and increase handprints to boost the competitiveness of your event and/or destination.
  • Implement regenerative frameworks and tools to adapt to the growing demand for long-term community and economic impact and resilience.

Brought to you by Marriott

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 00:55:04
  • Date: 01/11/2022
  • Speakers:

CMP Certification

  • EIC Status: Submitted
  • CMP-IS Domain: A. Strategic Planning
  • Clock Hours: 1.0

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