Mobilizing Shared Risk Management as Business Events’ Competitive Advantage

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For far too long, business event planners and destinations have approached risk management using strategies and practices that are unsustainable long term. The disruption from COVID-19 has accelerated the need for change and prompted an emerging trend of shared risk strategies, inviting all stakeholders involved in the event planning circle to the strategic brainstorming table. In short, this approach isn’t just an ideal—it’s necessary for the business events industry to remain resilient. Shared risk can accommodate shorter planning cycles and offer the necessary flexibility during uncertain times—while also providing a competitive advantage for all parties involved. Join this session to learn how you can make the business case for shared risk strategies, learn effective approaches you can use, and walk away armed with the ability to turn a risk into a savvy business proposition.

Learning Objectives:

  • Create a timeline and select an effective approach to your shared risk strategy.
  • Understand and harness the benefits of shifting risks for both business and long-term relationships.
  • Reposition a risk as an unrealized asset for all parties involved.

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 00:46:36
  • Date: 01/11/2022
  • Speaker:

CMP Certification

  • EIC Status: Submitted
  • CMP-IS Domain: C. Risk Management
  • Clock Hours: 1.0

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