Seismic social and psychological changes are continuing to affect individuals and communities—and we won’t know exactly how much human behavior has changed until we’re well into the post-COVID landscape. With so much change and yet-to-be-revealed audience trends, the event personas we knew pre-Pandemic are dead. So, how can you design and execute meetings and experiences that truly cut through the noise, grabbing and keeping attendees’ attention while delivering value that builds long-term loyalty and brand affinity? It’s time to throw away the assumptions you think you know about your audience. Dig into this session to find out how to embrace the product marketer mentality and create human-centered experiences tailored to your attendees’ needs, wants, value structures, and personalities.
- Discover ways to provide and relay value to your event and meeting audiences in a changing and competitive landscape.
- Understand how to tap into your audience’s learning styles, attention spans, and motivations.
- Implement the right questions at the right times, to collect and use data that ultimately allows you to walk in your attendees’ shoes.
- Duration: 00:52:51
- Date: 01/11/2022
- EIC Status: Submitted
- CMP-IS Domain: G. Meeting or Event Design
- Clock Hours: 1.0